A data profile of the people who buy, follow and care about Pa Sports in Germany — modelled from more than twelve digital signal sources. Pa Sports has an estimated audience of 259,863 people in Germany.
The average Pa Sports fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Julia Beautx, Twenty4tim, Deep und deutlich, with strongest over-indexing on Julia Beautx (334.45× the country average).
Demographically, the Pa Sports audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pa Sports fan in Germany is more female, around 38.4 years old, with strong Travelling tendencies and a notable affinity for Julia Beautx.
The key figures that characterise the Pa Sports profile in Germany.
64.9% are female, 35.1% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 38.4 |
| Estimated audience size | 259,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 23% |
of the worldwide Pa Sports audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.3% |
| Switzerland | 5.0% |
| Austria | 4.8% |
Where the Pa Sports audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~90K | 1.63× | |
| 02 | Hamburg | ~8K | 1.40× | |
| 03 | Berlin | ~10K | 1.34× | |
| 04 | Hessen | ~20K | 1.24× | |
| 05 | Bremen | ~3K | 1.24× | |
| 06 | Niedersachsen | ~30K | 1.19× | |
| 07 | Baden-Württemberg | ~40K | 1.12× | |
| 08 | Rheinland-Pfalz | ~10K | 1.01× | |
| 09 | Schleswig-Holstein | ~9K | 0.99× | |
| 10 | Saarland | ~3K | 0.90× | |
| 11 | Bayern | ~30K | 0.84× | |
| 12 | Brandenburg | ~6K | 0.76× | |
| 13 | Mecklenburg-Vorpommern | ~3K | 0.72× | |
| 14 | Sachsen-Anhalt | ~4K | 0.68× | |
| 15 | Thüringen | ~4K | 0.65× | |
| 16 | Sachsen | ~8K | 0.63× |
The strongest cross-interests of the Pa Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miami Yacine | Music & Radio | 760.00× | ||
| 02 | CIVO | Music & Radio | 760.00× | ||
| 03 | Twenty4tim | Internet & Social Media | 666.85× | ||
| 04 | Aminata Belli | Movies & TV | 666.85× | ||
| 05 | MoTrip | Music & Radio | 666.85× | ||
| 06 | AK Ausserkontrolle | Music & Radio | 404.86× | ||
| 07 | Samra | Music & Radio | 404.03× | ||
| 08 | Jamule | Music & Radio | 404.03× | ||
| 09 | Lune | Music & Radio | 390.00× | ||
| 10 | Julia Beautx | Internet & Social Media | 334.45× | ||
| 11 | Deep und deutlich | Music & Radio | 334.13× | ||
| 12 | Luciano | Music & Radio | 276.02× | ||
| 13 | Monet192 | Music & Radio | 276.02× | ||
| 14 | Bonez MC | Music & Radio | 266.67× | ||
| 15 | Dardan | Music & Radio | 266.67× | ||
| 16 | Hava | Music & Radio | 266.67× | ||
| 17 | Lucio101 | Music & Radio | 260.90× | ||
| 18 | Jessie Bluegrey | Internet & Social Media | 223.71× | ||
| 19 | Lea | Music & Radio | 223.57× | ||
| 20 | Nico Santos | Music & Radio | 168.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.12× | |
| Risk Appetite | THRILL | 2.10× | |
| Mindfulness | BALANCE | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Extroversion | THRILL | 0.76× | |
| Family Orientation | CONSERVATISM | 0.97× |
Pa Sports has an estimated audience of 259,863 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
64.9% of Pa Sports fans are female, 35.1% are male, with an average age of 38.4 years.
Pa Sports fans show strongest brand affinity for Julia Beautx (334.45×), Twenty4tim (666.85×), and Deep und deutlich (334.13×) over the country average.
Pa Sports fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Pa Sports itself, the audience over-indexes on Twenty4tim (666.85×), Deep und deutlich (334.13×), Samra (404.03×), and Aminata Belli (666.85×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Pa Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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