Pa Sports Audience in Germany

Pa Sports logo

Pa Sports has an estimated audience of 244,242 people in Germany. 64.9% are female, 35.1% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Twenty4tim, Julia Beautx, Deep und deutlich, Aminata Belli, Samra.

The average Pa Sports fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Twenty4tim, Julia Beautx, Deep und deutlich, with strongest over-indexing on Twenty4tim (666.85× the country average). Demographically, the Pa Sports audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Pa Sports fans

Demographic split for Pa Sports audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age38.4
Estimated audience size244,242

Audience persona

The typical Pa Sports fan in Germany is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Twenty4tim.

Top regions in Germany

Top regions ranked by reach for Pa Sports in Germany
RegionReachAffinity
Nordrhein-Westfalen91,8891.72×
Baden-Württemberg38,9611.17×
Bayern32,2630.82×
Niedersachsen27,6861.17×
Hessen24,7461.33×
Berlin16,0131.47×
Rheinland-Pfalz12,286
Schleswig-Holstein8,1940.93×
Hamburg8,0491.46×
Sachsen6,7980.57×
Brandenburg4,9340.65×
Sachsen-Anhalt3,3810.53×
Thüringen3,0000.48×
Bremen2,8091.34×
Mecklenburg-Vorpommern2,5310.54×
Saarland2,4220.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pa Sports audience
BrandAffinityCategory
Twenty4tim666.85×Internet & Social Media
Julia Beautx334.45×Internet & Social Media
Deep und deutlich334.13×Music & Radio
Aminata Belli666.85×Movies & TV
Samra404.03×Music & Radio
Nico Santos168.28×Music & Radio
Luciano276.02×Music & Radio
Lea223.57×Music & Radio
AK Ausserkontrolle404.86×Music & Radio
Bonez MC266.67×Music & Radio
Miami Yacine760×Music & Radio
MoTrip666.85×Music & Radio
Jessie Bluegrey223.71×Internet & Social Media
Lucio101260.9×Music & Radio
Dardan266.67×Music & Radio
Hava266.67×Music & Radio
Jamule404.03×Music & Radio
CIVO760×Music & Radio
Monet192276.02×Music & Radio
Lune390×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pa Sports audience
TraitClusterScore
Luxury OrientationPREMIUM1.48
Price SensitivityPREMIUM1.33
Social Media UsageJOY1.22
Early Adopter MentalityPOWER1.18
PatriotismCONSERVATISM1.13
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Pa Sports
CountryShare
Germany80.9%
Switzerland5.0%
Austria4.7%

See Pa Sports audiences in other countries

More Hip hop audiences in Germany

Frequently asked questions

How many fans does Pa Sports have in Germany?

Pa Sports has an estimated audience of 244,242 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Pa Sports fans?

64.9% of Pa Sports fans are female, 35.1% are male, with an average age of 38.4 years.

Which brands do Pa Sports fans like most?

Pa Sports fans show strongest brand affinity for Twenty4tim (666.85×), Julia Beautx (334.45×), and Deep und deutlich (334.13×) over the country average.

Where do Pa Sports fans live in Germany?

Pa Sports fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,889), Baden-Württemberg (reach 38,961), and Bayern (reach 32,263). These three regions account for the largest share of the active audience.

What other brands do Pa Sports fans also like?

Beyond Pa Sports itself, the audience over-indexes on Julia Beautx (334.45×), Deep und deutlich (334.13×), Aminata Belli (666.85×), and Samra (404.03×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pa Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.