HE/RO Audience in United States

HE/RO has an estimated audience of 3,011,421 people in United States. 31.9% are female, 68.1% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: German hip hop, Ice-T, FC Bayern Munich, Will Poulter, Suki Waterhouse.

The average HE/RO fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include German hip hop, Ice-T, FC Bayern Munich, with strongest over-indexing on German hip hop (750× the country average). Demographically, the HE/RO audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of HE/RO fans

Demographic split for HE/RO audience in United States
MetricValue
Female31.9%
Male68.1%
Average age33.0
Estimated audience size3,011,421

Audience persona

The typical HE/RO fan in United States is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for German hip hop.

Top regions in United States

Top regions ranked by reach for HE/RO in United States
RegionReachAffinity
California410,0601.24×
Texas352,6491.36×
New York236,9271.41×
Florida206,2901.01×
Georgia116,7411.26×
Illinois104,0211.04×
Alabama92,9802.21×
Pennsylvania91,7820.91×
North Carolina90,6981×
Ohio85,7980.92×
Michigan70,9760.9×
New Jersey69,4370.91×
Virginia69,4060.95×
Tennessee67,2221.11×
Washington63,0071.04×
Arizona59,3450.97×
Indiana52,1960.95×
Missouri51,3921.06×
Massachusetts50,9660.86×
Maryland50,0570.97×
Colorado46,5230.98×
Minnesota42,0510.97×
Oregon39,6931.15×
South Carolina39,0620.86×
Wisconsin37,4930.83×
Kentucky35,7170.95×
Louisiana34,6060.89×
Oklahoma34,4341.03×
Utah27,5361.02×
Nevada27,1180.93×
Arkansas26,8511.08×
Connecticut26,3590.87×
Kansas22,8290.96×
Mississippi21,8130.88×
Iowa21,0540.85×
Maine14,6001.35×
Idaho14,5420.96×
Nebraska12,8200.85×
New Mexico12,4700.83×
Hawaii12,1680.94×
West Virginia11,8170.84×
Montana11,6111.39×
New Hampshire9,3100.78×
Rhode Island8,0250.84×
Washington, District of Columbia6,9750.77×
North Dakota6,3171.02×
Delaware6,2810.76×
Alaska5,9430.92×
South Dakota5,6800.82×
Vermont4,0250.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HE/RO audience
BrandAffinityCategory
German hip hop750×Music & Radio
Ice-T33.63×Music & Radio
FC Bayern Munich9.66×Sports
Will Poulter20×Movies & TV
Suki Waterhouse20×Fashion & Accessoires
Borussia Dortmund20×Sports
Hair Extensions5.96×Beauty & Wellness
Shirley MacLaine20×Movies & TV
Jessica Chastain15.86×Movies & TV
Paris Saint-Germain11.35×Sports
Germany national football team20×Sports
Tottenham Hotspur F.C.12.13×Sports
Arsenal F.C.9.65×Sports
Grolsch Brewery133.33×Food & Beverages
Kia Sportage15.98×Cars & Mobility
Kate Beckinsale9.67×Movies & TV
Lily Allen10.97×Music & Radio
Six Feet Under (TV series)20×Movies & TV
Christopher Meloni17.17×Movies & TV
Leicester City F.C.17.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HE/RO audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Risk AppetiteTHRILL1.22
TraditionCONSERVATISM1.18
Luxury OrientationPREMIUM1.14
Quality AwarenessPREMIUM1.11
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for HE/RO
CountryShare
India22.9%
United States22.7%
Japan6.0%

See HE/RO audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does HE/RO have in United States?

HE/RO has an estimated audience of 3,011,421 people in United States, concentrated in California and Texas.

What is the gender split and age of HE/RO fans?

31.9% of HE/RO fans are female, 68.1% are male, with an average age of 33.0 years.

Which brands do HE/RO fans like most?

HE/RO fans show strongest brand affinity for German hip hop (750×), Ice-T (33.63×), and FC Bayern Munich (9.66×) over the country average.

Where do HE/RO fans live in United States?

HE/RO fans in United States are most concentrated in California (reach 410,060), Texas (reach 352,649), and New York (reach 236,927). These three regions account for the largest share of the active audience.

What other brands do HE/RO fans also like?

Beyond HE/RO itself, the audience over-indexes on Ice-T (33.63×), FC Bayern Munich (9.66×), Will Poulter (20×), and Suki Waterhouse (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HE/RO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.