Rascasse Audience Intelligence

HE/RO Audience in United States

A data profile of the people who buy, follow and care about HE/RO in United States — modelled from more than twelve digital signal sources. HE/RO has an estimated audience of 3,197,941 people in United States.

#65among Band in United States#1419among Person in United States#973in Music & Radio

The average HE/RO fan in United States is 30.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include German hip hop, Deutschrap, Kate Beckinsale, with strongest over-indexing on German hip hop (854.07× the country average).

Demographically, the HE/RO audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HE/RO fan in United States is balanced, around 30.7 years old, with strong Convenience Orientation tendencies and a notable affinity for German hip hop.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HE/RO profile in United States.

Audience size
3.2M
in United States
Gender
49.4%♀
50.6% male
Age
30.7
average years
Country rank
#9747
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HE/RO fans

49.4% are female, 50.6% are male, average age 30.7.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for HE/RO audience in United States
MetricValue
Female49.4%
Male50.6%
Average age30.7
Estimated audience size3,197,941
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the HE/RO audience in United States
Age bracketShare%
16-1946%
20-2921%
30-3913%
40-4911%
50+9%
Fig. 04

Worldwide distribution

20.9%

of the worldwide HE/RO audience comes from United States.

Worldwide audience distribution share by country for HE/RO
CountryShare
India21.3%
United States20.9%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HE/RO audience in United States is strongest.

Fig. 05

Top regions by affinity

HE/RO fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~90K2.06×
02Montana~20K1.96×
03Texas~400K1.36×
04Maine~20K1.33×
05Arkansas~30K1.26×
06California~400K1.24×
07New York~200K1.15×
08Hawaii~20K1.13×
09Illinois~100K1.12×
10Georgia~100K1.11×
11North Dakota~7K1.08×
12Missouri~60K1.05×
13Oklahoma~40K1.05×
14Maryland~60K1.03×
15Alaska~7K1.02×
16Tennessee~60K0.97×
17Washington~60K0.97×
18Minnesota~50K0.97×
19Oregon~40K0.97×
20North Carolina~90K0.96×
21Utah~30K0.96×
22Indiana~60K0.95×
23Louisiana~40K0.95×
24Kentucky~40K0.95×
25Arizona~60K0.94×
26Kansas~20K0.94×
27Idaho~20K0.93×
28New Jersey~80K0.92×
29South Carolina~50K0.92×
30Nebraska~20K0.92×
31South Dakota~7K0.92×
32Florida~200K0.91×
33Michigan~80K0.91×
34Pennsylvania~100K0.90×
35Ohio~90K0.90×
36Virginia~70K0.89×
37Iowa~20K0.89×
38Mississippi~20K0.87×
39Colorado~40K0.86×
40Wisconsin~40K0.86×
41Nevada~30K0.86×
42New Mexico~10K0.86×
43West Virginia~10K0.85×
44Massachusetts~50K0.84×
45Connecticut~30K0.84×
46New Hampshire~10K0.84×
47Rhode Island~9K0.83×
48Delaware~7K0.82×
49Vermont~5K0.81×
50Washington, District of Columbia~7K0.69×
Fig. 06

Affinity by region

Affinity by region — HE/RO, United States
0.69×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HE/RO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HE/RO audience
#·InterestCategoryAffinity×
01German hip hopMusic & Radio854.07×
02DeutschrapMusic & Radio197.27×
03Grolsch BreweryFood & Beverages117.70×
04Jessica ChastainMovies & TV20.00×
05Shirley MacLaineMovies & TV20.00×
06Suki WaterhouseFashion & Accessoires20.00×
07Borussia DortmundSports20.00×
08Germany national football teamSports20.00×
09Christopher MeloniMovies & TV20.00×
10Six Feet Under (TV series)Movies & TV20.00×
11Will PoulterMovies & TV18.50×
12Lily AllenMusic & Radio18.17×
13Ice-TMusic & Radio18.14×
14Karl MarxLiterature18.06×
15Kate BeckinsaleMovies & TV17.64×
16Leicester City F.C.Sports17.63×
17Tottenham Hotspur F.C.Sports10.84×
18Paris Saint-GermainSports10.77×
19QVCMovies & TV4.83×
20FedExBusiness & Career3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HE/RO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HE/RO audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
Quality AwarenessPREMIUM1.52×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HE/RO audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
DIY MentalityTHRILL0.78×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HE/RO have in United States?

HE/RO has an estimated audience of 3,197,941 people in United States, concentrated in California and Texas.

02

What is the gender split and age of HE/RO fans?

49.4% of HE/RO fans are female, 50.6% are male, with an average age of 30.7 years.

03

Which brands do HE/RO fans like most?

HE/RO fans show strongest brand affinity for German hip hop (854.07×), Deutschrap (197.27×), and Kate Beckinsale (17.64×) over the country average.

04

Where do HE/RO fans live in United States?

HE/RO fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do HE/RO fans also like?

Beyond HE/RO itself, the audience over-indexes on Deutschrap (197.27×), Kate Beckinsale (17.64×), Jessica Chastain (20×), and Lily Allen (18.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See HE/RO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HE/RO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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