Rascasse Audience Intelligence

Fun Audience in United States

A data profile of the people who buy, follow and care about Fun in United States — modelled from more than twelve digital signal sources. Fun has an estimated audience of 39,137,238 people in United States.

#1among Band in United States#428among Topic in United States#48in Movies & TV

The average Fun fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Anime convention, Made in USA, with strongest over-indexing on Real property (1.9× the country average).

Demographically, the Fun audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fun fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Real property.

Category: Movies & TV · Type: Topic · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fun profile in United States.

Audience size
39.1M
in United States
Gender
56.5%♀
43.5% male
Age
38.3
average years
Country rank
#594
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fun fans

56.5% are female, 43.5% are male, average age 38.3.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Fun audience in United States
MetricValue
Female56.5%
Male43.5%
Average age38.3
Estimated audience size39,137,238
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Fun audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Fun audience comes from United States.

Worldwide audience distribution share by country for Fun
CountryShare
United States23.7%
China5.1%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fun audience in United States is strongest.

Fig. 05

Top regions by affinity

Fun fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K1.33×
02Texas~4M1.13×
03Idaho~200K1.12×
04Kentucky~500K1.10×
05Oregon~500K1.09×
06Washington~800K1.08×
07Indiana~800K1.08×
08Missouri~700K1.08×
09Oklahoma~500K1.07×
10Colorado~700K1.06×
11Kansas~300K1.06×
12Pennsylvania~1.5M1.05×
13Virginia~1M1.05×
14Minnesota~600K1.05×
15Arkansas~300K1.05×
16Ohio~1.5M1.04×
17California~4.5M1.03×
18Georgia~1M1.03×
19Arizona~800K1.03×
20Florida~2.5M1.02×
21North Carolina~1M1.02×
22Massachusetts~800K1.02×
23South Carolina~600K1.02×
24Nebraska~200K1.02×
25New Jersey~1M1.01×
26Hawaii~200K1.01×
27New Mexico~200K1.00×
28Illinois~1.5M0.99×
29New Hampshire~200K0.99×
30Rhode Island~100K0.98×
31Wisconsin~600K0.97×
32Connecticut~400K0.97×
33Michigan~1M0.96×
34Tennessee~800K0.96×
35Louisiana~500K0.96×
36Iowa~300K0.96×
37New York~2M0.95×
38Alabama~500K0.95×
39Maine~100K0.95×
40Alaska~80K0.95×
41South Dakota~90K0.94×
42North Dakota~80K0.94×
43Delaware~100K0.93×
44Maryland~600K0.92×
45Mississippi~300K0.92×
46West Virginia~200K0.92×
47Montana~100K0.90×
48Vermont~60K0.89×
49Nevada~300K0.88×
50Washington, District of Columbia~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Fun, United States
0.87×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fun audience
#·InterestCategoryAffinity×
01City BankBusiness & Career2.21×
02Anime conventionLiterature2.00×
03HormoneHealth1.94×
04Real propertyHome & Garden1.90×
05Monday Night FootballSports1.89×
06Made in USABusiness & Career1.86×
07One PieceMovies & TV1.75×
08HypermarketShopping1.75×
09Obsessed (2009 film)Movies & TV1.72×
10Scooby-DooMovies & TV1.70×
11ReggaetonMusic & Radio1.68×
12Spirit HalloweenKids & Family1.66×
13High schoolBusiness & Career1.64×
14House musicMusic & Radio1.63×
15Curly HairBeauty & Wellness1.59×
16DentistryBusiness & Career1.57×
17Talk radioMusic & Radio1.57×
18DonationBusiness & Career1.53×
19EyebrowBeauty & Wellness1.52×
20TicketmasterTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fun audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.18×
Convenience OrientationPREMIUM1.18×
Career OrientationPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fun audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.90×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fun have in United States?

Fun has an estimated audience of 39,137,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fun fans?

56.5% of Fun fans are female, 43.5% are male, with an average age of 38.3 years.

03

Which brands do Fun fans like most?

Fun fans show strongest brand affinity for Real property (1.9×), Anime convention (2×), and Made in USA (1.86×) over the country average.

04

Where do Fun fans live in United States?

Fun fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fun fans also like?

Beyond Fun itself, the audience over-indexes on Anime convention (2×), Made in USA (1.86×), Scooby-Doo (1.7×), and Reggaeton (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See Fun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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