Fun Audience in United States

Fun logo

Fun has an estimated audience of 39,137,238 people in United States. 56.5% are female, 43.5% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Circle K.

The average Fun fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (19.04× the country average). Demographically, the Fun audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Band

Demographics of Fun fans

Demographic split for Fun audience in United States
MetricValue
Female56.5%
Male43.5%
Average age38.3
Estimated audience size39,137,238

Audience persona

The typical Fun fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Fun in United States
RegionReachAffinity
California4,774,5511.11×
Texas3,714,2131.1×
Florida2,963,1451.12×
New York2,290,5111.05×
Pennsylvania1,346,4111.02×
Illinois1,335,4291.02×
Georgia1,277,1181.06×
Ohio1,260,6001.05×
North Carolina1,189,3551.01×
Michigan1,057,4831.03×
Virginia1,055,1191.11×
New Jersey1,012,8651.02×
Washington924,2351.18×
Massachusetts844,5051.1×
Arizona836,7961.05×
Tennessee812,7591.04×
Indiana756,8921.06×
Missouri704,6131.12×
Colorado701,6631.14×
Maryland648,1280.96×
Minnesota632,1331.13×
South Carolina557,0310.95×
Wisconsin554,1720.94×
Oregon531,6741.19×
Alabama525,2490.96×
Kentucky493,3061.01×
Utah483,6261.38×
Louisiana461,6770.91×
Oklahoma447,1151.03×
Connecticut391,3821×
Nevada347,5160.92×
Kansas329,0711.07×
Arkansas315,7290.98×
Iowa299,5940.93×
Mississippi274,6250.85×
Idaho217,2771.11×
Nebraska194,7080.99×
New Mexico179,4190.91×
Hawaii168,0641×
New Hampshire154,6241×
West Virginia149,8740.82×
Maine134,5740.96×
Washington, District of Columbia113,8590.97×
Rhode Island109,8970.88×
Delaware91,1760.84×
Montana89,7740.83×
South Dakota73,6150.81×
North Dakota66,8980.83×
Alaska66,5430.79×
Vermont58,6420.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fun audience
BrandAffinityCategory
Google Maps19.04×Internet & Social Media
Capital One16.55×Business & Career
Indeed.com14.24×Business & Career
CarGurus16.95×Cars & Mobility
Circle K17.5×Shopping
Google News14.69×News
Enterprise Rent-A-Car14.52×Cars & Mobility
Beetlejuice11.33×Movies & TV
AccuWeather14.78×Home & Garden
Khan Academy18.11×Business & Career
DeviantArt14.3×Internet & Social Media
Cillian Murphy23.79×Movies & TV
ICloud18.07×Technology & Electronics
Diane Keaton11.4×Movies & TV
Aaron Rodgers11.75×Sports
Billy Bob Thornton15.92×Movies & TV
Apple Store14.25×Shopping
Bruce Willis12.76×Movies & TV
Kendra Scott17.73×Fashion & Accessoires
Dakota Johnson15.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fun audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Risk AppetiteTHRILL1.86
Social Media UsageJOY1.03
ExtroversionTHRILL1.02
Price SensitivityPREMIUM1.01
IndulgenceJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Fun
CountryShare
United States23.7%
China5.1%
Japan4.8%

See Fun audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Fun have in United States?

Fun has an estimated audience of 39,137,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Fun fans?

56.5% of Fun fans are female, 43.5% are male, with an average age of 38.3 years.

Which brands do Fun fans like most?

Fun fans show strongest brand affinity for Google Maps (19.04×), Capital One (16.55×), and Indeed.com (14.24×) over the country average.

Where do Fun fans live in United States?

Fun fans in United States are most concentrated in California (reach 4,774,551), Texas (reach 3,714,213), and Florida (reach 2,963,145). These three regions account for the largest share of the active audience.

What other brands do Fun fans also like?

Beyond Fun itself, the audience over-indexes on Capital One (16.55×), Indeed.com (14.24×), CarGurus (16.95×), and Circle K (17.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.