A data profile of the people who buy, follow and care about Fun in Canada — modelled from more than twelve digital signal sources. Fun has an estimated audience of 3,779,273 people in Canada.
The average Fun fan in Canada is 38.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Stranger Things, GO Transit, Pokémon, with strongest over-indexing on Stranger Things (1.98× the country average).
Demographically, the Fun audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fun fan in Canada is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Fun profile in Canada.
56.6% are female, 43.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.3 |
| Estimated audience size | 3,779,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Fun audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
Where the Fun audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.38× | |
| 02 | British Columbia | ~800K | 1.35× | |
| 03 | Alberta | ~500K | 1.13× | |
| 04 | New Brunswick | ~100K | 1.10× | |
| 05 | Manitoba | ~100K | 1.02× | |
| 06 | Saskatchewan | ~100K | 1.01× | |
| 07 | Nova Scotia | ~100K | 0.87× | |
| 08 | Newfoundland and Labrador | ~50K | 0.82× | |
| 09 | Prince Edward Island | ~10K | 0.79× | |
| 10 | Quebec | ~700K | 0.78× |
The strongest cross-interests of the Fun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chloë Grace Moretz | Movies & TV | 3.98× | ||
| 02 | GO Transit | Cars & Mobility | 2.86× | ||
| 03 | Kendrick Lamar | Music & Radio | 2.29× | ||
| 04 | Kevin Hart | Movies & TV | 2.26× | ||
| 05 | One Piece | Movies & TV | 1.99× | ||
| 06 | Naruto | Literature | 1.99× | ||
| 07 | Stranger Things | Movies & TV | 1.98× | ||
| 08 | Jake Paul | Internet & Social Media | 1.92× | ||
| 09 | Bored Panda | Internet & Social Media | 1.81× | ||
| 10 | Roblox | Games | 1.80× | ||
| 11 | Pokémon | Games | 1.76× | ||
| 12 | Nintendo | Games | 1.69× | ||
| 13 | Steam | Games | 1.62× | ||
| 14 | Blanket | Home & Garden | 1.61× | ||
| 15 | Ariana Grande | Music & Radio | 1.58× | ||
| 16 | GitHub | Internet & Social Media | 1.58× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.56× | ||
| 18 | Microwave oven | Home & Garden | 1.55× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.53× | ||
| 20 | Rory McIlroy | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.28× | |
| Tradition | CONSERVATISM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.82× |
Fun has an estimated audience of 3,779,273 people in Canada, concentrated in Ontario and British Columbia.
56.6% of Fun fans are female, 43.4% are male, with an average age of 38.3 years.
Fun fans show strongest brand affinity for Stranger Things (1.98×), GO Transit (2.86×), and Pokémon (1.76×) over the country average.
Fun fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~800K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Fun itself, the audience over-indexes on GO Transit (2.86×), Pokémon (1.76×), One Piece (1.99×), and Steam (1.62×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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