A data profile of the people who buy, follow and care about Fun in United Kingdom — modelled from more than twelve digital signal sources. Fun has an estimated audience of 7,102,183 people in United Kingdom.
The average Fun fan in United Kingdom is 40.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, Wikipedia, Kitchen, with strongest over-indexing on Hobby (2.14× the country average).
Demographically, the Fun audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fun fan in United Kingdom is more female, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Fun profile in United Kingdom.
61.1% are female, 38.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 40.9 |
| Estimated audience size | 7,102,183 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Fun audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
Where the Fun audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.40× | |
| 02 | Yorkshire and the Humber | ~800K | 1.33× | |
| 03 | Northern Ireland | ~300K | 1.29× | |
| 04 | North East | ~300K | 1.15× | |
| 05 | Wales | ~500K | 1.12× | |
| 06 | South East | ~1M | 1.03× | |
| 07 | South West | ~500K | 0.92× | |
| 08 | Scotland | ~600K | 0.88× | |
| 09 | East of England | ~600K | 0.85× | |
| 10 | East Midlands | ~400K | 0.84× | |
| 11 | England | ~4.5M | 0.68× | |
| 12 | North West | ~400K | 0.55× |
The strongest cross-interests of the Fun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.71× | ||
| 02 | Wikipedia | Internet & Social Media | 2.53× | ||
| 03 | Esso | Cars & Mobility | 2.38× | ||
| 04 | Hot tub | Home & Garden | 2.38× | ||
| 05 | Mother's Day | Kids & Family | 2.33× | ||
| 06 | Refrigerator | Home & Garden | 2.24× | ||
| 07 | Risk management | Business & Career | 2.17× | ||
| 08 | Hobby | Home & Garden | 2.14× | ||
| 09 | Satire | Literature | 2.14× | ||
| 10 | Mobile home | Cars & Mobility | 2.02× | ||
| 11 | Volunteering | Politics & Society | 1.98× | ||
| 12 | Dentistry | Business & Career | 1.98× | ||
| 13 | William Hill (bookmaker) | Games | 1.90× | ||
| 14 | Internet & Social Media | 1.84× | |||
| 15 | Betfair | Games | 1.82× | ||
| 16 | Distilled beverage | Food & Beverages | 1.77× | ||
| 17 | Aldi | Shopping | 1.75× | ||
| 18 | Kitchen | Home & Garden | 1.59× | ||
| 19 | Weddings | Kids & Family | 1.54× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.16× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Community Orientation | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Fun has an estimated audience of 7,102,183 people in United Kingdom, concentrated in England and South East.
61.1% of Fun fans are female, 38.9% are male, with an average age of 40.9 years.
Fun fans show strongest brand affinity for Hobby (2.14×), Wikipedia (2.53×), and Kitchen (1.59×) over the country average.
Fun fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Fun itself, the audience over-indexes on Wikipedia (2.53×), Kitchen (1.59×), Aldi (1.75×), and WhatsApp (1.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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