Sarah Lombardi Audience in Germany

Sarah Lombardi logo

Sarah Lombardi has an estimated audience of 281,874 people in Germany. 62.2% are female, 37.8% are male, average age 40.0. Top brand affinities: Haftbefehl, Bushido, Cro (rapper), Borussia Dortmund, Ikkimel.

Top brand affinities include Haftbefehl, Bushido, Cro (rapper), with strongest over-indexing on Haftbefehl (12.91× the country average). Demographically, the Sarah Lombardi audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Category: Music & Radio

Demographics of Sarah Lombardi fans

Demographic split for Sarah Lombardi audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age40.0
Estimated audience size281,874

Audience persona

The typical Sarah Lombardi fan in Germany is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Haftbefehl.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sarah Lombardi audience
BrandAffinityCategory
Haftbefehl12.91×Music & Radio
Bushido12.56×Music & Radio
Cro (rapper)7.39×Music & Radio
Borussia Dortmund1.82×Sports
Ikkimel6.75×Music & Radio
Jackie Chan9.24×Movies & TV
Pietro Lombardi8.16×Movies & TV
TikTokInternet & Social Media
UEFA Champions League2.25×Sports
FIFA World Cup2.17×Sports
Dieter Bohlen4.69×Music & Radio
German hip hop11.16×Music & Radio
Business and industry1.51×Business & Career
Capital Bra11.16×Music & Radio
Sido6.49×Music & Radio
Primark2.51×Shopping
Underground hip hop3.82×Music & Radio
Kool Savas10.85×Music & Radio
Gzuz9.27×Music & Radio
Maître Gims19.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sarah Lombardi audience
TraitClusterScore
Price SensitivityPREMIUM1.22
PatriotismCONSERVATISM1.17
Community OrientationOPEN1.14
LGBTQ+ IdentityOPEN1.03
Family OrientationCONSERVATISM1.03
Healthy LifestyleBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Sarah Lombardi
CountryShare
Germany79.0%
Austria5.3%
Switzerland3.5%

See Sarah Lombardi audiences in other countries

More Music & Radio audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sarah Lombardi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.