Pixi Audience in Germany
Pixi has an estimated audience of 250,075 people in Germany. 58.0% are female, 42.0% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Lodenfrey, No7, Reggie Watts, Smyths Toys Superstores, Beardyman.
The average Pixi fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Lodenfrey, No7, Reggie Watts, with strongest over-indexing on Lodenfrey (90.27× the country average). Demographically, the Pixi audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Pixi fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 31.9 |
| Estimated audience size | 250,075 |
Audience persona
The typical Pixi fan in Germany is more female, around 31.9 years old, with strong Individualism tendencies and a notable affinity for Lodenfrey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,434 | 1.03× |
| Hessen | 98,663 | 2.67× |
| Bayern | 60,482 | 0.78× |
| Niedersachsen | 56,604 | 1.2× |
| Baden-Württemberg | 44,224 | 0.67× |
| Sachsen | 27,002 | 1.14× |
| Berlin | 18,476 | 0.85× |
| Rheinland-Pfalz | 18,440 | 0.76× |
| Sachsen-Anhalt | 14,647 | 1.17× |
| Schleswig-Holstein | 14,402 | 0.83× |
| Thüringen | 12,852 | 1.04× |
| Brandenburg | 12,749 | 0.85× |
| Hamburg | 8,653 | 0.79× |
| Mecklenburg-Vorpommern | 6,243 | 0.67× |
| Saarland | 5,022 | 0.84× |
| Bremen | 2,983 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lodenfrey | 90.27× | Shopping |
| No7 | 274.33× | Beauty & Wellness |
| Reggie Watts | 413.33× | Music & Radio |
| Smyths Toys Superstores | 53.6× | Shopping |
| Beardyman | 413.33× | Music & Radio |
| Mindfactory | 20× | Shopping |
| Klondike Gold Rush | 41.21× | Business & Career |
| aveeno | 94.91× | Beauty & Wellness |
| Banco Itaú | 171.02× | Business & Career |
| Banco Bradesco | 190.51× | Business & Career |
| Nena | 17.3× | Music & Radio |
| Maná | 70.77× | Music & Radio |
| Cyberport | 20× | Shopping |
| Perricone MD | 93.73× | Beauty & Wellness |
| Pink (Victoria's Secret) | 17.79× | Fashion & Accessoires |
| Computer Bild | 17.55× | Technology & Electronics |
| Miniatur Wunderland | 20× | Travel & Leisure |
| Flex (magazine) | 25× | Sports |
| Drugstore | 22.71× | Beauty & Wellness |
| Habitat (retailer) | 24.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.9 |
| Quality Awareness | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.71 |
| Design Affinity | PREMIUM | 1.65 |
| Luxury Orientation | PREMIUM | 1.56 |
| Early Adopter Mentality | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 72.7% |
| Japan | 10.8% |
| United States | 2.9% |
See Pixi audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Pixi have in Germany?
Pixi has an estimated audience of 250,075 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Pixi fans?
58.0% of Pixi fans are female, 42.0% are male, with an average age of 31.9 years.
Which brands do Pixi fans like most?
Pixi fans show strongest brand affinity for Lodenfrey (90.27×), No7 (274.33×), and Reggie Watts (413.33×) over the country average.
Where do Pixi fans live in Germany?
Pixi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,434), Hessen (reach 98,663), and Bayern (reach 60,482). These three regions account for the largest share of the active audience.
What other brands do Pixi fans also like?
Beyond Pixi itself, the audience over-indexes on No7 (274.33×), Reggie Watts (413.33×), Smyths Toys Superstores (53.6×), and Beardyman (413.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pixi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.