Rascasse Audience Intelligence

Pixi Target Market in Germany

A data profile of the people who buy, follow and care about Pixi in Germany — modelled from more than twelve digital signal sources. Pixi has an estimated audience of 74,569 people in Germany.

#57among Personal care in Germany#4894among Brand in Germany#433in Beauty & Wellness

The average Pixi fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.

Top brand affinities include Lodenfrey, No7, Reggie Watts, with strongest over-indexing on Lodenfrey (90.27× the country average).

Demographically, the Pixi audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pixi fan in Germany is more female, around 31.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lodenfrey.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pixi profile in Germany.

Audience size
75K
in Germany
Gender
58.0%♀
42.0% male
Age
31.9
average years
Country rank
#40531
Brand in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pixi

58.0% are female, 42.0% are male, average age 31.9.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Pixi audience in Germany
MetricValue
Female58.0%
Male42.0%
Average age31.9
Estimated audience size74,569
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Pixi audience in Germany
Age bracketShare%
16-1937%
20-2922%
30-3920%
40-4917%
50+4%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Pixi audience comes from Germany.

Worldwide audience distribution share by country for Pixi
CountryShare
China75.7%
Japan11.2%
Taiwan2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pixi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pixi customers by region in Germany
#RegionReachAffinity×
01Hessen~100K2.60×
02Sachsen~50K1.94×
03Niedersachsen~50K1.17×
04Sachsen-Anhalt~10K1.17×
05Thüringen~10K1.04×
06Nordrhein-Westfalen~100K0.99×
07Saarland~5K0.88×
08Brandenburg~10K0.84×
09Schleswig-Holstein~10K0.83×
10Berlin~20K0.82×
11Hamburg~9K0.80×
12Bremen~3K0.78×
13Bayern~60K0.77×
14Rheinland-Pfalz~20K0.76×
15Mecklenburg-Vorpommern~7K0.71×
16Baden-Württemberg~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Pixi, Germany
0.67×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pixi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pixi audience
#·InterestCategoryAffinity×
01Reggie WattsMusic & Radio413.33×
02BeardymanMusic & Radio413.33×
03No7Beauty & Wellness274.33×
04Banco BradescoBusiness & Career190.51×
05Banco ItaúBusiness & Career171.02×
06aveenoBeauty & Wellness94.91×
07Perricone MDBeauty & Wellness93.73×
08LodenfreyShopping90.27×
09ManáMusic & Radio70.77×
10Smyths Toys SuperstoresShopping53.60×
11Klondike Gold RushBusiness & Career41.21×
12Flex (magazine)Sports25.00×
13DrugstoreBeauty & Wellness22.71×
14MindfactoryShopping20.00×
15CyberportShopping20.00×
16Steven SpielbergMovies & TV20.00×
17Miniatur WunderlandTravel & Leisure20.00×
18Pink (Victoria's Secret)Fashion & Accessoires17.79×
19Computer BildTechnology & Electronics17.55×
20NenaMusic & Radio17.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pixi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pixi audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.51×
Design AffinityPREMIUM2.22×
Pet OwnershipJOY2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pixi audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
DIY MentalityTHRILL1.23×
Need for SecurityCONSERVATISM1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pixi's target market in Germany?

Pixi's target market in Germany covers an estimated 74,569 people, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Pixi customers?

58.0% of the Pixi audience are female, 42.0% are male, with an average age of 31.9 years.

03

Which brands do Pixi fans like most?

Pixi fans show strongest brand affinity for Lodenfrey (90.27×), No7 (274.33×), and Reggie Watts (413.33×) over the country average.

04

Where do Pixi fans live in Germany?

Pixi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Hessen (reach ~100K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pixi fans also like?

Beyond Pixi itself, the audience over-indexes on No7 (274.33×), Reggie Watts (413.33×), Smyths Toys Superstores (53.6×), and Beardyman (413.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Pixi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pixi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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