Computer Bild Audience in Germany
A data profile of the people who buy, follow and care about Computer Bild in Germany — modelled from more than twelve digital signal sources. Computer Bild has an estimated audience of 1,113,898 people in Germany.
The average Computer Bild fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bild, Wetter.com, FRITZ!Box, with strongest over-indexing on Bild (1.59× the country average).
Demographically, the Computer Bild audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Computer Bild fan in Germany is more male, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Bild.
At a glance
The key figures that characterise the Computer Bild profile in Germany.
Search interest · 12-month trend
Audience demographics of Computer Bild
25.2% are female, 74.8% are male, average age 43.0.
Gender split
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 43.0 |
| Estimated audience size | 1,113,898 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide Computer Bild audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 89.5% |
| Austria | 4.2% |
| Switzerland | 1.5% |
Geography
Where the Computer Bild audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~50K | 1.29× | |
| 02 | Thüringen | ~30K | 1.18× | |
| 03 | Brandenburg | ~40K | 1.11× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.09× | |
| 05 | Sachsen | ~60K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.04× | |
| 07 | Rheinland-Pfalz | ~60K | 1.02× | |
| 08 | Sachsen-Anhalt | ~30K | 1.01× | |
| 09 | Saarland | ~10K | 1.01× | |
| 10 | Berlin | ~50K | 1.00× | |
| 11 | Niedersachsen | ~100K | 0.99× | |
| 12 | Bremen | ~9K | 0.94× | |
| 13 | Baden-Württemberg | ~100K | 0.89× | |
| 14 | Bayern | ~200K | 0.87× | |
| 15 | Hessen | ~70K | 0.87× | |
| 16 | Hamburg | ~20K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Computer Bild audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wetter.com | Home & Garden | 2.43× | ||
| 02 | Trend analysis | Business & Career | 2.38× | ||
| 03 | Aral AG | Cars & Mobility | 2.23× | ||
| 04 | Roland Kaiser | Music & Radio | 2.19× | ||
| 05 | FRITZ!Box | Technology & Electronics | 2.17× | ||
| 06 | Florian Silbereisen | Music & Radio | 2.02× | ||
| 07 | Google Drive | Technology & Electronics | 1.85× | ||
| 08 | ADAC | Cars & Mobility | 1.83× | ||
| 09 | Christian Ulmen | Movies & TV | 1.80× | ||
| 10 | GMX Mail | Internet & Social Media | 1.80× | ||
| 11 | Schlager music | Music & Radio | 1.73× | ||
| 12 | Futures contract | Business & Career | 1.73× | ||
| 13 | Sport Bild | Sports | 1.63× | ||
| 14 | Bild | News | 1.59× | ||
| 15 | Rossmann | Shopping | 1.57× | ||
| 16 | QVC | Movies & TV | 1.56× | ||
| 17 | Price | Shopping | 1.54× | ||
| 18 | Let's Dance (German TV series) | Movies & TV | 1.54× | ||
| 19 | Helene Fischer | Music & Radio | 1.52× | ||
| 20 | Sparkasse | Business & Career | 1.50× |
Personality of the Computer Bild audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.34× | |
| Patriotism | CONSERVATISM | 1.29× | |
| DIY Mentality | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.90× | |
| Spirituality | BALANCE | 0.91× |
Frequently asked questions
How many fans does Computer Bild have in Germany?
Computer Bild has an estimated audience of 1,113,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computer Bild fans?
25.2% of Computer Bild fans are female, 74.8% are male, with an average age of 43.0 years.
Which brands do Computer Bild fans like most?
Computer Bild fans show strongest brand affinity for Bild (1.59×), Wetter.com (2.43×), and FRITZ!Box (2.17×) over the country average.
Where do Computer Bild fans live in Germany?
Computer Bild fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Computer Bild fans also like?
Beyond Computer Bild itself, the audience over-indexes on Wetter.com (2.43×), FRITZ!Box (2.17×), Trend analysis (2.38×), and Aral AG (2.23×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
See Computer Bild audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computer Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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