Computer Bild Audience in Germany
Computer Bild has an estimated audience of 1,119,082 people in Germany. 25.2% are female, 74.8% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wetter.com, Aral AG, Gala, Bild, FRITZ!Box.
The average Computer Bild fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wetter.com, Aral AG, Gala, with strongest over-indexing on Wetter.com (2.43× the country average). Demographically, the Computer Bild audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of Computer Bild fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 43.0 |
| Estimated audience size | 1,119,082 |
Audience persona
The typical Computer Bild fan in Germany is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,562 | 1.1× |
| Bayern | 163,107 | 0.91× |
| Baden-Württemberg | 138,975 | 0.91× |
| Niedersachsen | 111,445 | 1.03× |
| Hessen | 78,915 | 0.93× |
| Rheinland-Pfalz | 58,916 | 1.05× |
| Sachsen | 57,625 | 1.05× |
| Berlin | 53,863 | 1.08× |
| Schleswig-Holstein | 52,337 | 1.3× |
| Brandenburg | 39,939 | 1.15× |
| Thüringen | 33,702 | 1.18× |
| Mecklenburg-Vorpommern | 21,584 | 1.01× |
| Sachsen-Anhalt | 20,904 | 0.72× |
| Hamburg | 18,588 | 0.74× |
| Saarland | 12,986 | 0.94× |
| Bremen | 8,692 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 2.43× | Home & Garden |
| Aral AG | 2.23× | Cars & Mobility |
| Gala | 2× | News |
| Bild | 1.59× | News |
| FRITZ!Box | 2.17× | Technology & Electronics |
| Trend analysis | 2.38× | Business & Career |
| Roland Kaiser | 2.19× | Music & Radio |
| Rossmann | 1.57× | Shopping |
| ADAC | 1.83× | Cars & Mobility |
| Florian Silbereisen | 2.02× | Music & Radio |
| Schlager music | 1.73× | Music & Radio |
| Futures contract | 1.73× | Business & Career |
| Sparkasse | 1.5× | Business & Career |
| Helene Fischer | 1.52× | Music & Radio |
| Let's Dance (German TV series) | 1.54× | Movies & TV |
| GMX Mail | 1.8× | Internet & Social Media |
| Price | 1.54× | Shopping |
| Sport Bild | 1.63× | Sports |
| QVC | 1.56× | Movies & TV |
| Targobank | 1.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Need for Security | CONSERVATISM | 1.42 |
| Early Adopter Mentality | POWER | 1.38 |
| Convenience Orientation | PREMIUM | 1.3 |
| Pet Ownership | JOY | 1.25 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.3% |
| Austria | 4.4% |
| Switzerland | 1.6% |
See Computer Bild audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Computer Bild have in Germany?
Computer Bild has an estimated audience of 1,119,082 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computer Bild fans?
25.2% of Computer Bild fans are female, 74.8% are male, with an average age of 43.0 years.
Which brands do Computer Bild fans like most?
Computer Bild fans show strongest brand affinity for Wetter.com (2.43×), Aral AG (2.23×), and Gala (2×) over the country average.
Where do Computer Bild fans live in Germany?
Computer Bild fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,562), Bayern (reach 163,107), and Baden-Württemberg (reach 138,975). These three regions account for the largest share of the active audience.
What other brands do Computer Bild fans also like?
Beyond Computer Bild itself, the audience over-indexes on Aral AG (2.23×), Gala (2×), Bild (1.59×), and FRITZ!Box (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computer Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.