Lodenfrey Audience in Germany
Lodenfrey has an estimated audience of 317,332 people in Germany. 63.1% are female, 36.9% are male, average age 37.0. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Judi Dench, bogner, Sarah Paulson, Tessa Thompson, Natalie Portman.
The average Lodenfrey fan in Germany is 37.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Judi Dench, bogner, Sarah Paulson, with strongest over-indexing on Judi Dench (42.84× the country average). Demographically, the Lodenfrey audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Lodenfrey fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 37.0 |
| Estimated audience size | 317,332 |
Audience persona
The typical Lodenfrey fan in Germany is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Judi Dench.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 432,163 | 4.95× |
| Nordrhein-Westfalen | 136,994 | 1.09× |
| Hessen | 58,617 | 1.33× |
| Baden-Württemberg | 49,396 | 0.63× |
| Niedersachsen | 46,843 | 0.84× |
| Rheinland-Pfalz | 25,605 | 0.89× |
| Berlin | 17,177 | 0.67× |
| Schleswig-Holstein | 16,614 | 0.8× |
| Hamburg | 15,305 | 1.18× |
| Sachsen | 12,288 | 0.43× |
| Mecklenburg-Vorpommern | 7,022 | 0.64× |
| Brandenburg | 6,381 | 0.36× |
| Thüringen | 5,623 | 0.38× |
| Sachsen-Anhalt | 5,542 | 0.37× |
| Saarland | 5,058 | 0.71× |
| Bremen | 3,618 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Judi Dench | 42.84× | Movies & TV |
| bogner | 49.67× | Fashion & Accessoires |
| Sarah Paulson | 40.94× | Movies & TV |
| Tessa Thompson | 37.05× | Movies & TV |
| Natalie Portman | 15.34× | Movies & TV |
| Jessie Buckley | 21.87× | Movies & TV |
| Band of Brothers | 15.62× | Movies & TV |
| Need for Speed: Underground | 77.3× | Games |
| University of Lagos | 25.27× | Business & Career |
| José Carreras | 17.15× | Music & Radio |
| SunExpress | 6.52× | Travel & Leisure |
| Seidensticker | 17.43× | Fashion & Accessoires |
| REBELLE | 39.34× | Fashion & Accessoires |
| Breuninger | 3.95× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Perfection | 10.81× | Business & Career |
| Santa Cruz, California | 21.51× | Travel & Leisure |
| Superman | 3.09× | Movies & TV |
| David Tennant | 15.29× | Movies & TV |
| Sölden | 17.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.21 |
| Quality Awareness | PREMIUM | 3.14 |
| Luxury Orientation | PREMIUM | 2.13 |
| Sustainability | BALANCE | 2.1 |
| Creativity | OPEN | 1.91 |
| Individualism | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.1% |
| United States | 11.6% |
| Italy | 7.4% |
See Lodenfrey audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Lodenfrey have in Germany?
Lodenfrey has an estimated audience of 317,332 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lodenfrey fans?
63.1% of Lodenfrey fans are female, 36.9% are male, with an average age of 37.0 years.
Which brands do Lodenfrey fans like most?
Lodenfrey fans show strongest brand affinity for Judi Dench (42.84×), bogner (49.67×), and Sarah Paulson (40.94×) over the country average.
Where do Lodenfrey fans live in Germany?
Lodenfrey fans in Germany are most concentrated in Bayern (reach 432,163), Nordrhein-Westfalen (reach 136,994), and Hessen (reach 58,617). These three regions account for the largest share of the active audience.
What other brands do Lodenfrey fans also like?
Beyond Lodenfrey itself, the audience over-indexes on bogner (49.67×), Sarah Paulson (40.94×), Tessa Thompson (37.05×), and Natalie Portman (15.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lodenfrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.