Rascasse Audience Intelligence

Lodenfrey Target Market in Germany

A data profile of the people who buy, follow and care about Lodenfrey in Germany — modelled from more than twelve digital signal sources. Lodenfrey has an estimated audience of 614,155 people in Germany.

#1302among Brand in Germany#281in Shopping

The average Lodenfrey fan in Germany is 37.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Judi Dench, bogner, Tessa Thompson, with strongest over-indexing on Judi Dench (42.84× the country average).

Demographically, the Lodenfrey audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lodenfrey fan in Germany is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Judi Dench.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lodenfrey profile in Germany.

Audience size
614K
in Germany
Gender
63.1%♀
36.9% male
Age
37.0
average years
Country rank
#9905
Brand in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lodenfrey

63.1% are female, 36.9% are male, average age 37.0.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Lodenfrey audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age37.0
Estimated audience size614,155
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Lodenfrey audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3921%
40-4924%
50+12%
Fig. 04

Worldwide distribution

69.4%

of the worldwide Lodenfrey audience comes from Germany.

Worldwide audience distribution share by country for Lodenfrey
CountryShare
Germany69.4%
United States7.3%
Austria5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lodenfrey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lodenfrey customers by region in Germany
#RegionReachAffinity×
01Bayern~400K5.13×
02Hessen~50K1.23×
03Hamburg~20K1.18×
04Nordrhein-Westfalen~100K1.03×
05Rheinland-Pfalz~30K0.87×
06Niedersachsen~50K0.82×
07Baden-Württemberg~60K0.81×
08Schleswig-Holstein~20K0.79×
09Bremen~4K0.79×
10Saarland~5K0.72×
11Berlin~20K0.68×
12Mecklenburg-Vorpommern~7K0.64×
13Thüringen~7K0.48×
14Sachsen~10K0.44×
15Sachsen-Anhalt~6K0.43×
16Brandenburg~8K0.42×
Fig. 06

Affinity by region

Affinity by region — Lodenfrey, Germany
0.42×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lodenfrey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lodenfrey audience
#·InterestCategoryAffinity×
01Need for Speed: UndergroundGames77.30×
02bognerFashion & Accessoires49.67×
03Judi DenchMovies & TV42.84×
04Sarah PaulsonMovies & TV40.94×
05REBELLEFashion & Accessoires39.34×
06Tessa ThompsonMovies & TV37.05×
07University of LagosBusiness & Career25.27×
08Jessie BuckleyMovies & TV21.87×
09Santa Cruz, CaliforniaTravel & Leisure21.51×
10SeidenstickerFashion & Accessoires17.43×
11Band of BrothersMovies & TV15.62×
12Natalie PortmanMovies & TV15.34×
13David TennantMovies & TV15.29×
14Worms (series)Games15.01×
15PerfectionBusiness & Career10.81×
16Jodie FosterMovies & TV10.41×
17SunExpressTravel & Leisure6.52×
18BreuningerFashion & Accessoires3.95×
19SupermanMovies & TV3.09×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lodenfrey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lodenfrey audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.97×
Luxury OrientationPREMIUM1.54×
Urban LifestyleOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lodenfrey audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.96×
Healthy LifestyleBALANCE1.01×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lodenfrey's target market in Germany?

Lodenfrey's target market in Germany covers an estimated 614,155 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Lodenfrey customers?

63.1% of the Lodenfrey audience are female, 36.9% are male, with an average age of 37.0 years.

03

Which brands do Lodenfrey fans like most?

Lodenfrey fans show strongest brand affinity for Judi Dench (42.84×), bogner (49.67×), and Tessa Thompson (37.05×) over the country average.

04

Where do Lodenfrey fans live in Germany?

Lodenfrey fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lodenfrey fans also like?

Beyond Lodenfrey itself, the audience over-indexes on bogner (49.67×), Tessa Thompson (37.05×), Sarah Paulson (40.94×), and Natalie Portman (15.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Lodenfrey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lodenfrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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