Seidensticker Audience in Germany
Seidensticker has an estimated audience of 498,355 people in Germany. 69.9% are female, 30.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sub Zero (Official), Ipag Business School, Škoda Kodiaq, Jersey (fabric), Mothercare.
The average Seidensticker fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sub Zero (Official), Ipag Business School, Škoda Kodiaq, with strongest over-indexing on Sub Zero (Official) (17.29× the country average). Demographically, the Seidensticker audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Seidensticker fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 40.1 |
| Estimated audience size | 498,355 |
Audience persona
The typical Seidensticker fan in Germany is more female, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Sub Zero (Official).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,548 | 1.46× |
| Bayern | 90,807 | 1.14× |
| Baden-Württemberg | 68,908 | 1.01× |
| Niedersachsen | 57,657 | 1.19× |
| Hessen | 44,835 | 1.18× |
| Berlin | 25,879 | 1.16× |
| Rheinland-Pfalz | 25,092 | 1.01× |
| Schleswig-Holstein | 18,867 | 1.06× |
| Hamburg | 16,432 | 1.46× |
| Sachsen | 15,991 | 0.66× |
| Brandenburg | 12,896 | 0.84× |
| Thüringen | 11,696 | 0.92× |
| Sachsen-Anhalt | 9,276 | 0.72× |
| Mecklenburg-Vorpommern | 5,370 | 0.57× |
| Bremen | 4,252 | 1× |
| Saarland | 3,885 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sub Zero (Official) | 17.29× | Literature |
| Ipag Business School | 26.29× | Business & Career |
| Škoda Kodiaq | 2.75× | Cars & Mobility |
| Jersey (fabric) | 5.48× | Fashion & Accessoires |
| Mothercare | 1.84× | Kids & Family |
| Celtic mythology | 4.12× | Arts & Culture |
| Business English | 1.88× | Business & Career |
| Home Delivery | 1.71× | Food & Beverages |
| KLIX (AM) | 1.52× | Music & Radio |
| Ireen Sheer | 1.68× | Music & Radio |
| Emil Nolde | 2.91× | Arts & Culture |
| Minnetonka, Minnesota | 10.08× | Travel & Leisure |
| Johann Gottfried Herder | 5.73× | Literature |
| The Hunt (2012 film) | 2.38× | Movies & TV |
| Bank account | 1.55× | Business & Career |
| Figure painting (hobby) | 2.11× | Arts & Culture |
| Cachorro | 1.67× | Pets & Animals |
| Keeper (password manager) | 1.91× | Technology & Electronics |
| Coworking | 1.73× | Business & Career |
| Fakty TVN | 3.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.45 |
| Price Sensitivity | PREMIUM | 1.32 |
| Sports Activity | POWER | 1.3 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.0% |
| France | 7.3% |
| Austria | 7.2% |
See Seidensticker audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Seidensticker have in Germany?
Seidensticker has an estimated audience of 498,355 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Seidensticker fans?
69.9% of Seidensticker fans are female, 30.1% are male, with an average age of 40.1 years.
Which brands do Seidensticker fans like most?
Seidensticker fans show strongest brand affinity for Sub Zero (Official) (17.29×), Ipag Business School (26.29×), and Škoda Kodiaq (2.75×) over the country average.
Where do Seidensticker fans live in Germany?
Seidensticker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,548), Bayern (reach 90,807), and Baden-Württemberg (reach 68,908). These three regions account for the largest share of the active audience.
What other brands do Seidensticker fans also like?
Beyond Seidensticker itself, the audience over-indexes on Ipag Business School (26.29×), Škoda Kodiaq (2.75×), Jersey (fabric) (5.48×), and Mothercare (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seidensticker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.