Rascasse Audience Intelligence

Seidensticker Target Market in Germany

A data profile of the people who buy, follow and care about Seidensticker in Germany — modelled from more than twelve digital signal sources. Seidensticker has an estimated audience of 486,345 people in Germany.

#1561among Brand in Germany#584in Fashion & Accessoires

The average Seidensticker fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include paul smith, Maison Margiela, Moon Boots, with strongest over-indexing on paul smith (28.12× the country average).

Demographically, the Seidensticker audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Seidensticker fan in Germany is balanced, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for paul smith.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seidensticker profile in Germany.

Audience size
486K
in Germany
Gender
52.9%♀
47.1% male
Age
39.4
average years
Country rank
#12015
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Seidensticker

52.9% are female, 47.1% are male, average age 39.4.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Seidensticker audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age39.4
Estimated audience size486,345
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Seidensticker audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

68.4%

of the worldwide Seidensticker audience comes from Germany.

Worldwide audience distribution share by country for Seidensticker
CountryShare
Germany68.4%
France7.1%
Austria6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seidensticker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Seidensticker customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.43×
02Hamburg~20K1.42×
03Niedersachsen~50K1.16×
04Hessen~40K1.15×
05Berlin~20K1.10×
06Bayern~80K1.09×
07Schleswig-Holstein~20K1.04×
08Baden-Württemberg~70K1.02×
09Bremen~4K1.02×
10Rheinland-Pfalz~20K0.97×
11Thüringen~10K0.93×
12Brandenburg~10K0.85×
13Sachsen-Anhalt~10K0.83×
14Mecklenburg-Vorpommern~7K0.76×
15Saarland~4K0.72×
16Sachsen~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Seidensticker, Germany
0.67×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seidensticker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seidensticker audience
#·InterestCategoryAffinity×
01Moon BootsFashion & Accessoires56.90×
02bognerFashion & Accessoires29.28×
03paul smithFashion & Accessoires28.12×
04Paul HewittFashion & Accessoires20.51×
05Mulberry (company)Fashion & Accessoires18.55×
06Maison MargielaFashion & Accessoires17.92×
07LodenfreyShopping17.43×
08Reiss (brand)Fashion & Accessoires15.69×
09LongchampFashion & Accessoires9.75×
10OmegaFashion & Accessoires9.53×
11Ted BakerFashion & Accessoires9.27×
12Xabi AlonsoSports8.04×
13Ugg bootsFashion & Accessoires7.39×
14Bedroom furnitureHome & Garden6.18×
15Max MaraFashion & Accessoires5.85×
16Gina TricotFashion & Accessoires5.17×
17PandoraFashion & Accessoires4.64×
18MangoShopping4.23×
19HermèsFashion & Accessoires2.33×
20NatureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seidensticker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seidensticker audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.83×
Luxury OrientationPREMIUM1.69×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seidensticker audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.93×
Pet OwnershipJOY0.94×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Seidensticker's target market in Germany?

Seidensticker's target market in Germany covers an estimated 486,345 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Seidensticker customers?

52.9% of the Seidensticker audience are female, 47.1% are male, with an average age of 39.4 years.

03

Which brands do Seidensticker fans like most?

Seidensticker fans show strongest brand affinity for paul smith (28.12×), Maison Margiela (17.92×), and Moon Boots (56.9×) over the country average.

04

Where do Seidensticker fans live in Germany?

Seidensticker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Seidensticker fans also like?

Beyond Seidensticker itself, the audience over-indexes on Maison Margiela (17.92×), Moon Boots (56.9×), bogner (29.28×), and Lodenfrey (17.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Seidensticker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Seidensticker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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