Paul Hewitt Audience in Germany
Paul Hewitt has an estimated audience of 315,782 people in Germany. 77.8% are female, 22.2% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: bogner, Bild, Angela Lansbury, Aral AG, Commerzbank.
The average Paul Hewitt fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include bogner, Bild, Angela Lansbury, with strongest over-indexing on bogner (58.1× the country average). Demographically, the Paul Hewitt audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Paul Hewitt fans
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 32.5 |
| Estimated audience size | 315,782 |
Audience persona
The typical Paul Hewitt fan in Germany is more female, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for bogner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,582 | 1.12× |
| Niedersachsen | 53,619 | 1.75× |
| Bayern | 48,806 | 0.96× |
| Baden-Württemberg | 38,899 | 0.9× |
| Hessen | 23,775 | 0.99× |
| Schleswig-Holstein | 16,174 | 1.43× |
| Rheinland-Pfalz | 15,445 | 0.98× |
| Hamburg | 10,402 | 1.46× |
| Berlin | 9,028 | 0.64× |
| Sachsen | 7,172 | 0.46× |
| Brandenburg | 7,081 | 0.72× |
| Thüringen | 6,713 | 0.83× |
| Sachsen-Anhalt | 6,262 | 0.77× |
| Mecklenburg-Vorpommern | 6,000 | 1× |
| Saarland | 3,585 | 0.92× |
| Bremen | 2,893 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| bogner | 58.1× | Fashion & Accessoires |
| Bild | 4.17× | News |
| Angela Lansbury | 23.61× | Movies & TV |
| Aral AG | 5.24× | Cars & Mobility |
| Commerzbank | 4.18× | Business & Career |
| Ramazzotti (liqueur) | 19.59× | Food & Beverages |
| Thomas Sabo | 15.51× | Fashion & Accessoires |
| SunExpress | 7.84× | Travel & Leisure |
| Seidensticker | 20.51× | Fashion & Accessoires |
| Nena | 10.18× | Music & Radio |
| Hitch | 33.52× | Movies & TV |
| Let's Dance (German TV series) | 4.56× | Movies & TV |
| CLUSE | 40.69× | Fashion & Accessoires |
| Fanatik | 7.78× | News |
| Skagen | 18.39× | Fashion & Accessoires |
| Waterworld | 23.29× | Movies & TV |
| The Help (film) | 11.81× | Movies & TV |
| REWE | 2.41× | Shopping |
| Daniel Wellington | 19.47× | Fashion & Accessoires |
| Oasis (drink) | 14.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.72 |
| Creativity | OPEN | 1.65 |
| Sustainability | BALANCE | 1.6 |
| Luxury Orientation | PREMIUM | 1.53 |
| Quality Awareness | PREMIUM | 1.46 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.6% |
| France | 11.5% |
| United States | 7.4% |
See Paul Hewitt audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Paul Hewitt have in Germany?
Paul Hewitt has an estimated audience of 315,782 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Paul Hewitt fans?
77.8% of Paul Hewitt fans are female, 22.2% are male, with an average age of 32.5 years.
Which brands do Paul Hewitt fans like most?
Paul Hewitt fans show strongest brand affinity for bogner (58.1×), Bild (4.17×), and Angela Lansbury (23.61×) over the country average.
Where do Paul Hewitt fans live in Germany?
Paul Hewitt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,582), Niedersachsen (reach 53,619), and Bayern (reach 48,806). These three regions account for the largest share of the active audience.
What other brands do Paul Hewitt fans also like?
Beyond Paul Hewitt itself, the audience over-indexes on Bild (4.17×), Angela Lansbury (23.61×), Aral AG (5.24×), and Commerzbank (4.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paul Hewitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.