Skagen Audience in Germany
Skagen has an estimated audience of 426,682 people in Germany. 66.6% are female, 33.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Nixon (company), Footloose (1984 film), Swatch, Dorfleben, Netto Marken-Discount.
The average Skagen fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Nixon (company), Footloose (1984 film), Swatch, with strongest over-indexing on Nixon (company) (42.67× the country average). Demographically, the Skagen audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Skagen fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 40.5 |
| Estimated audience size | 426,682 |
Audience persona
The typical Skagen fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Nixon (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,692 | 0.94× |
| Niedersachsen | 54,340 | 1.31× |
| Bayern | 47,035 | 0.69× |
| Baden-Württemberg | 38,475 | 0.66× |
| Schleswig-Holstein | 33,956 | 2.22× |
| Hessen | 26,556 | 0.82× |
| Sachsen | 17,931 | 0.86× |
| Berlin | 17,404 | 0.91× |
| Hamburg | 14,556 | 1.51× |
| Rheinland-Pfalz | 13,265 | 0.62× |
| Brandenburg | 11,491 | 0.87× |
| Sachsen-Anhalt | 10,258 | 0.93× |
| Mecklenburg-Vorpommern | 10,139 | 1.24× |
| Thüringen | 9,447 | 0.87× |
| Bremen | 3,826 | 1.05× |
| Saarland | 2,684 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nixon (company) | 42.67× | Technology & Electronics |
| Footloose (1984 film) | 23.51× | Movies & TV |
| Swatch | 13.47× | Fashion & Accessoires |
| Dorfleben | 33.43× | Games |
| Netto Marken-Discount | 2.57× | Shopping |
| Food | 1.59× | Food & Beverages |
| Spring roll | 51.27× | Food & Beverages |
| Seiko | 8.15× | Fashion & Accessoires |
| Chrono24 | 8.46× | Shopping |
| Deichmann | 2.19× | Shopping |
| Watch | 3.07× | Fashion & Accessoires |
| Watchmaker | 5.41× | Fashion & Accessoires |
| Puzzle : Game | 28.13× | Games |
| Garmin | 4.73× | Technology & Electronics |
| Fossil | 8.31× | Fashion & Accessoires |
| Gala | 1.76× | News |
| Day | 3.18× | Business & Career |
| Tchibo | 2.26× | Shopping |
| Paul Hewitt | 11.81× | Fashion & Accessoires |
| Breuninger | 2.13× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.67 |
| Luxury Orientation | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.58 |
| Creativity | OPEN | 1.55 |
| Sustainability | BALANCE | 1.48 |
| DIY Mentality | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 21.9% |
| Germany | 16.7% |
| Japan | 8.5% |
See Skagen audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Skagen have in Germany?
Skagen has an estimated audience of 426,682 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Skagen fans?
66.6% of Skagen fans are female, 33.4% are male, with an average age of 40.5 years.
Which brands do Skagen fans like most?
Skagen fans show strongest brand affinity for Nixon (company) (42.67×), Footloose (1984 film) (23.51×), and Swatch (13.47×) over the country average.
Where do Skagen fans live in Germany?
Skagen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,692), Niedersachsen (reach 54,340), and Bayern (reach 47,035). These three regions account for the largest share of the active audience.
What other brands do Skagen fans also like?
Beyond Skagen itself, the audience over-indexes on Footloose (1984 film) (23.51×), Swatch (13.47×), Dorfleben (33.43×), and Netto Marken-Discount (2.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.