Fossil Audience in Germany
Fossil has an estimated audience of 706,849 people in Germany. 61.7% are female, 38.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fossil, Deichmann, Wetter.com, Bonprix, Obi (store).
The average Fossil fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fossil, Deichmann, Wetter.com, with strongest over-indexing on Fossil (11.63× the country average). Demographically, the Fossil audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Fossil fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.2 |
| Estimated audience size | 706,849 |
Audience persona
The typical Fossil fan in Germany is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Fossil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 212,202 | 1.37× |
| Bayern | 126,953 | 1.12× |
| Baden-Württemberg | 113,501 | 1.18× |
| Niedersachsen | 80,552 | 1.17× |
| Hessen | 59,590 | 1.11× |
| Rheinland-Pfalz | 43,043 | 1.22× |
| Berlin | 30,079 | 0.95× |
| Sachsen | 25,978 | 0.75× |
| Schleswig-Holstein | 23,052 | 0.91× |
| Hamburg | 16,826 | 1.05× |
| Brandenburg | 16,249 | 0.74× |
| Sachsen-Anhalt | 13,419 | 0.73× |
| Thüringen | 12,281 | 0.68× |
| Mecklenburg-Vorpommern | 9,403 | 0.7× |
| Bremen | 8,399 | 1.39× |
| Saarland | 8,110 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fossil | 11.63× | Fashion & Accessoires |
| Deichmann | 2.53× | Shopping |
| Wetter.com | 2.23× | Home & Garden |
| Bonprix | 2.68× | Shopping |
| Obi (store) | 1.81× | Shopping |
| Tchibo | 2.6× | Shopping |
| Bild | 1.59× | News |
| QVC | 2.67× | Movies & TV |
| Rossmann | 1.9× | Shopping |
| Paleontology | 6.12× | Health |
| Lidl | 1.62× | Shopping |
| Aral AG | 1.84× | Cars & Mobility |
| Let's Dance (German TV series) | 2.36× | Movies & TV |
| Gala | 1.77× | News |
| Vattenfall | 3.79× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 2.37× | Movies & TV |
| IKEA | 1.57× | Home & Garden |
| Aldi | 1.61× | Shopping |
| TK Maxx | 1.88× | Shopping |
| Google Maps | 1.82× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.2 |
| Design Affinity | PREMIUM | 1.64 |
| Creativity | OPEN | 1.58 |
| Early Adopter Mentality | POWER | 1.53 |
| Family Orientation | CONSERVATISM | 1.51 |
| Price Sensitivity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.3% |
| India | 6.4% |
See Fossil audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Fossil have in Germany?
Fossil has an estimated audience of 706,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fossil fans?
61.7% of Fossil fans are female, 38.3% are male, with an average age of 41.2 years.
Which brands do Fossil fans like most?
Fossil fans show strongest brand affinity for Fossil (11.63×), Deichmann (2.53×), and Wetter.com (2.23×) over the country average.
Where do Fossil fans live in Germany?
Fossil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 212,202), Bayern (reach 126,953), and Baden-Württemberg (reach 113,501). These three regions account for the largest share of the active audience.
What other brands do Fossil fans also like?
Beyond Fossil itself, the audience over-indexes on Deichmann (2.53×), Wetter.com (2.23×), Bonprix (2.68×), and Obi (store) (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fossil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.