Rascasse Audience Intelligence

Vattenfall Target Market in Germany

A data profile of the people who buy, follow and care about Vattenfall in Germany — modelled from more than twelve digital signal sources. Vattenfall has an estimated audience of 3,389,744 people in Germany.

#2among Energy in Germany#218among Brand in Germany#149in Home & Garden

The average Vattenfall fan in Germany is 47.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include E.ON, Electric utility, Eprimo, with strongest over-indexing on E.ON (36.96× the country average).

Demographically, the Vattenfall audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vattenfall fan in Germany is more male, around 47.4 years old, with strong Career Orientation tendencies and a notable affinity for E.ON.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vattenfall profile in Germany.

Audience size
3.4M
in Germany
Gender
44.3%♀
55.7% male
Age
47.4
average years
Country rank
#1824
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vattenfall

44.3% are female, 55.7% are male, average age 47.4.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Vattenfall audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age47.4
Estimated audience size3,389,744
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Vattenfall audience in Germany
Age bracketShare%
16-196%
20-2912%
30-3916%
40-4925%
50+41%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Vattenfall audience comes from Germany.

Worldwide audience distribution share by country for Vattenfall
CountryShare
Germany44.3%
Netherlands24.3%
Sweden17.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vattenfall audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vattenfall customers by region in Germany
#RegionReachAffinity×
01Berlin~400K2.69×
02Hamburg~200K2.36×
03Brandenburg~100K1.27×
04Schleswig-Holstein~100K1.11×
05Thüringen~80K0.96×
06Niedersachsen~300K0.85×
07Rheinland-Pfalz~100K0.83×
08Nordrhein-Westfalen~600K0.81×
09Sachsen-Anhalt~70K0.75×
10Sachsen~100K0.74×
11Saarland~30K0.72×
12Mecklenburg-Vorpommern~50K0.70×
13Hessen~200K0.65×
14Baden-Württemberg~300K0.58×
15Bayern~300K0.55×
16Bremen~10K0.48×
Fig. 06

Affinity by region

Affinity by region — Vattenfall, Germany
0.48×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vattenfall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vattenfall audience
#·InterestCategoryAffinity×
01E.ONHome & Garden36.96×
02Electric utilityHome & Garden35.13×
03Civil disobediencePolitics & Society27.22×
04EprimoHome & Garden23.31×
05Solar panelHome & Garden4.04×
06Solar powerHome & Garden3.65×
07Creative CommonsTechnology & Electronics3.60×
08Markus LanzMovies & TV3.55×
09Julia KlöcknerPolitics & Society2.93×
10Deutsche BankBusiness & Career2.82×
11Efficient energy useTechnology & Electronics2.75×
12FRITZ!BoxTechnology & Electronics2.72×
13Netto Marken-DiscountShopping2.36×
14CHECK24Business & Career2.30×
15CommerzbankBusiness & Career2.27×
16PostbankBusiness & Career2.25×
17WikipediaInternet & Social Media2.10×
18BauhausShopping2.08×
19GermanyTravel & Leisure1.85×
20TagesschauMovies & TV1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vattenfall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vattenfall audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.76×
Need for SecurityCONSERVATISM1.55×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vattenfall audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vattenfall's target market in Germany?

Vattenfall's target market in Germany covers an estimated 3,389,744 people, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Vattenfall customers?

44.3% of the Vattenfall audience are female, 55.7% are male, with an average age of 47.4 years.

03

Which brands do Vattenfall fans like most?

Vattenfall fans show strongest brand affinity for E.ON (36.96×), Electric utility (35.13×), and Eprimo (23.31×) over the country average.

04

Where do Vattenfall fans live in Germany?

Vattenfall fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Berlin (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vattenfall fans also like?

Beyond Vattenfall itself, the audience over-indexes on Electric utility (35.13×), Eprimo (23.31×), Germany (1.85×), and Netto Marken-Discount (2.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in Germany

See Vattenfall audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vattenfall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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