Vattenfall Audience in Germany
Vattenfall has an estimated audience of 3,370,571 people in Germany. 44.3% are female, 55.7% are male, average age 47.4. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: E.ON, Electric utility, Eprimo, Germany, Netto Marken-Discount.
The average Vattenfall fan in Germany is 47.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include E.ON, Electric utility, Eprimo, with strongest over-indexing on E.ON (36.96× the country average). Demographically, the Vattenfall audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Vattenfall fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 47.4 |
| Estimated audience size | 3,370,571 |
Audience persona
The typical Vattenfall fan in Germany is more male, around 47.4 years old, with strong Sustainability tendencies and a notable affinity for E.ON.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 622,866 | 0.84× |
| Berlin | 416,347 | 2.76× |
| Bayern | 302,236 | 0.56× |
| Niedersachsen | 284,378 | 0.87× |
| Baden-Württemberg | 272,912 | 0.59× |
| Hamburg | 174,194 | 2.29× |
| Hessen | 174,180 | 0.68× |
| Rheinland-Pfalz | 141,116 | 0.84× |
| Brandenburg | 134,660 | 1.29× |
| Schleswig-Holstein | 134,647 | 1.11× |
| Sachsen | 120,541 | 0.73× |
| Thüringen | 79,857 | 0.93× |
| Sachsen-Anhalt | 63,495 | 0.73× |
| Mecklenburg-Vorpommern | 42,558 | 0.66× |
| Saarland | 27,918 | 0.67× |
| Bremen | 12,961 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| E.ON | 36.96× | Home & Garden |
| Electric utility | 35.13× | Home & Garden |
| Eprimo | 23.31× | Home & Garden |
| Germany | 1.85× | Travel & Leisure |
| Netto Marken-Discount | 2.36× | Shopping |
| Solar power | 3.65× | Home & Garden |
| Markus Lanz | 3.55× | Movies & TV |
| Tagesschau | 1.84× | Movies & TV |
| Civil disobedience | 27.22× | Politics & Society |
| Commerzbank | 2.27× | Business & Career |
| Natural World | 2.24× | Fashion & Accessoires |
| Solar panel | 4.04× | Home & Garden |
| FRITZ!Box | 2.72× | Technology & Electronics |
| Bauhaus | 2.08× | Shopping |
| Wikipedia | 2.1× | Internet & Social Media |
| CHECK24 | 2.3× | Business & Career |
| Efficient energy use | 2.75× | Technology & Electronics |
| Postbank | 2.25× | Business & Career |
| Aral AG | 1.96× | Cars & Mobility |
| Deutsche Bank | 2.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Community Orientation | OPEN | 1.6 |
| Need for Security | CONSERVATISM | 1.58 |
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.4 |
| Pet Ownership | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.7% |
| Netherlands | 24.2% |
| Sweden | 17.5% |
See Vattenfall audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
- Stadtwerke Düsseldorf (723,809)
Frequently asked questions
How many fans does Vattenfall have in Germany?
Vattenfall has an estimated audience of 3,370,571 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Vattenfall fans?
44.3% of Vattenfall fans are female, 55.7% are male, with an average age of 47.4 years.
Which brands do Vattenfall fans like most?
Vattenfall fans show strongest brand affinity for E.ON (36.96×), Electric utility (35.13×), and Eprimo (23.31×) over the country average.
Where do Vattenfall fans live in Germany?
Vattenfall fans in Germany are most concentrated in Nordrhein-Westfalen (reach 622,866), Berlin (reach 416,347), and Bayern (reach 302,236). These three regions account for the largest share of the active audience.
What other brands do Vattenfall fans also like?
Beyond Vattenfall itself, the audience over-indexes on Electric utility (35.13×), Eprimo (23.31×), Germany (1.85×), and Netto Marken-Discount (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vattenfall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.