Rascasse Audience Intelligence

Electric utility Audience in Germany

A data profile of the people who buy, follow and care about Electric utility in Germany — modelled from more than twelve digital signal sources. Electric utility has an estimated audience of 854,848 people in Germany.

#3461among Topic in Germany#475in Home & Garden

The average Electric utility fan in Germany is 46.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Vattenfall, Western Union, Esso, with strongest over-indexing on Vattenfall (35.13× the country average).

Demographically, the Electric utility audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric utility fan in Germany is more male, around 46.6 years old, with strong Need for Security tendencies and a notable affinity for Vattenfall.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric utility profile in Germany.

Audience size
855K
in Germany
Gender
37.9%♀
62.1% male
Age
46.6
average years
Country rank
#7453
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric utility fans

37.9% are female, 62.1% are male, average age 46.6.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Electric utility audience in Germany
MetricValue
Female37.9%
Male62.1%
Average age46.6
Estimated audience size854,848
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Electric utility audience in Germany
Age bracketShare%
16-193%
20-2912%
30-3921%
40-4933%
50+31%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Electric utility audience comes from Germany.

Worldwide audience distribution share by country for Electric utility
CountryShare
United States24.5%
Germany14.7%
France10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric utility audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric utility fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.40×
02Mecklenburg-Vorpommern~20K1.30×
03Sachsen-Anhalt~30K1.29×
04Brandenburg~30K1.17×
05Bremen~8K1.16×
06Schleswig-Holstein~30K1.03×
07Sachsen~40K1.02×
08Thüringen~20K1.00×
09Nordrhein-Westfalen~200K0.99×
10Saarland~10K0.96×
11Rheinland-Pfalz~40K0.94×
12Hamburg~20K0.91×
13Berlin~30K0.76×
14Hessen~40K0.65×
15Bayern~90K0.64×
16Baden-Württemberg~70K0.60×
Fig. 06

Affinity by region

Affinity by region — Electric utility, Germany
0.60×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric utility audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric utility audience
#·InterestCategoryAffinity×
01Cold Stone CreameryFood & Beverages98.75×
02VattenfallHome & Garden35.13×
03Electric power industryBusiness & Career19.16×
04Natural gasCars & Mobility10.27×
05Western UnionBusiness & Career9.62×
06EssoCars & Mobility7.74×
07EssenTravel & Leisure5.41×
08Risk managementBusiness & Career5.03×
09Efficient energy useTechnology & Electronics4.85×
10Child safety seatKids & Family4.50×
11CHECK24Business & Career3.36×
12Aral AGCars & Mobility3.05×
13FRITZ!BoxTechnology & Electronics2.91×
14TransfermarktSports2.68×
15TagesschauMovies & TV2.43×
16North Rhine-WestphaliaTravel & Leisure2.32×
17REWEShopping2.27×
18RyanairTravel & Leisure2.26×
19AldiShopping2.19×
20KauflandShopping2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric utility audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric utility audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.11×
PatriotismCONSERVATISM1.48×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric utility audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
Luxury OrientationPREMIUM0.64×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric utility have in Germany?

Electric utility has an estimated audience of 854,848 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Electric utility fans?

37.9% of Electric utility fans are female, 62.1% are male, with an average age of 46.6 years.

03

Which brands do Electric utility fans like most?

Electric utility fans show strongest brand affinity for Vattenfall (35.13×), Western Union (9.62×), and Esso (7.74×) over the country average.

04

Where do Electric utility fans live in Germany?

Electric utility fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Electric utility fans also like?

Beyond Electric utility itself, the audience over-indexes on Western Union (9.62×), Esso (7.74×), Cold Stone Creamery (98.75×), and Efficient energy use (4.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Electric utility audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric utility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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