Electric utility Audience in Germany
Electric utility has an estimated audience of 854,848 people in Germany. 37.9% are female, 62.1% are male, average age 46.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Hector (musician), Sinister (band), Esra Erol, Progressive rock, Join Me.
The average Electric utility fan in Germany is 46.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Hector (musician), Sinister (band), Esra Erol, with strongest over-indexing on Hector (musician) (37× the country average). Demographically, the Electric utility audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Electric utility fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 46.6 |
| Estimated audience size | 854,848 |
Audience persona
The typical Electric utility fan in Germany is more male, around 46.6 years old, with strong Need for Security tendencies and a notable affinity for Hector (musician).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,214 | 1.02× |
| Niedersachsen | 121,541 | 1.46× |
| Bayern | 82,388 | 0.6× |
| Baden-Württemberg | 61,159 | 0.52× |
| Sachsen | 43,299 | 1.03× |
| Rheinland-Pfalz | 39,504 | 0.92× |
| Hessen | 37,126 | 0.57× |
| Brandenburg | 33,033 | 1.25× |
| Schleswig-Holstein | 31,697 | 1.03× |
| Sachsen-Anhalt | 31,005 | 1.4× |
| Berlin | 27,277 | 0.71× |
| Mecklenburg-Vorpommern | 23,319 | 1.43× |
| Thüringen | 21,631 | 0.99× |
| Hamburg | 16,874 | 0.87× |
| Bremen | 9,696 | 1.33× |
| Saarland | 8,994 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hector (musician) | 37× | Music & Radio |
| Sinister (band) | 50.68× | Music & Radio |
| Esra Erol | 11.25× | Movies & TV |
| Progressive rock | 3.06× | Music & Radio |
| Join Me | 18.16× | Technology & Electronics |
| Cocktail | 1.65× | Food & Beverages |
| Video izle | 4.62× | |
| Stradivarius | 1.87× | Shopping |
| Unique Gifts | 1.55× | Shopping |
| Israel | 2.19× | Travel & Leisure |
| Natural rubber | 2.54× | Cars & Mobility |
| Snow White (Fables) | 2.12× | Literature |
| Christmas Gift | 1.54× | Kids & Family |
| Stucco | 2.03× | Home & Garden |
| Fat-tailed sheep | 14.4× | Pets & Animals |
| KLIX (AM) | 1.68× | Music & Radio |
| JBoss (company) | 20× | |
| HydraFacial | 3.92× | Beauty & Wellness |
| Corfu (regional unit) | 1.96× | Travel & Leisure |
| Jayson Tatum | 4.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.52 |
| Patriotism | CONSERVATISM | 1.35 |
| Sports Activity | POWER | 1.29 |
| Community Orientation | OPEN | 1.24 |
| Sustainability | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Germany | 14.7% |
| France | 10.3% |
See Electric utility audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric utility have in Germany?
Electric utility has an estimated audience of 854,848 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Electric utility fans?
37.9% of Electric utility fans are female, 62.1% are male, with an average age of 46.6 years.
Which brands do Electric utility fans like most?
Electric utility fans show strongest brand affinity for Hector (musician) (37×), Sinister (band) (50.68×), and Esra Erol (11.25×) over the country average.
Where do Electric utility fans live in Germany?
Electric utility fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,214), Niedersachsen (reach 121,541), and Bayern (reach 82,388). These three regions account for the largest share of the active audience.
What other brands do Electric utility fans also like?
Beyond Electric utility itself, the audience over-indexes on Sinister (band) (50.68×), Esra Erol (11.25×), Progressive rock (3.06×), and Join Me (18.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric utility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.