Rascasse Audience Intelligence

Electric power industry Audience in Germany

A data profile of the people who buy, follow and care about Electric power industry in Germany — modelled from more than twelve digital signal sources. Electric power industry has an estimated audience of 406,831 people in Germany.

#5229among Topic in Germany#980in Business & Career

The average Electric power industry fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Albert Einstein, Electric power transmission, Electric power distribution, with strongest over-indexing on Albert Einstein (27.01× the country average).

Demographically, the Electric power industry audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric power industry fan in Germany is more male, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Albert Einstein.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric power industry profile in Germany.

Audience size
407K
in Germany
Gender
36.6%♀
63.4% male
Age
42.7
average years
Country rank
#13840
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric power industry fans

36.6% are female, 63.4% are male, average age 42.7.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Electric power industry audience in Germany
MetricValue
Female36.6%
Male63.4%
Average age42.7
Estimated audience size406,831
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Electric power industry audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Electric power industry audience comes from Germany.

Worldwide audience distribution share by country for Electric power industry
CountryShare
United States25.8%
Italy4.8%
France4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric power industry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric power industry fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.27×
02Berlin~20K1.15×
03Hamburg~10K1.10×
04Rheinland-Pfalz~20K1.08×
05Sachsen~20K1.06×
06Hessen~30K1.04×
07Mecklenburg-Vorpommern~8K1.01×
08Baden-Württemberg~50K0.93×
09Niedersachsen~40K0.92×
10Bayern~60K0.88×
11Nordrhein-Westfalen~80K0.85×
12Bremen0.00×
13Sachsen-Anhalt0.00×
14Schleswig-Holstein0.00×
15Saarland0.00×
16Brandenburg0.00×
Fig. 06

Affinity by region

Affinity by region — Electric power industry, Germany
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric power industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric power industry audience
#·InterestCategoryAffinity×
01ESICBusiness & Career79.24×
02Albert EinsteinTechnology & Electronics27.01×
03Electric power distributionHome & Garden20.95×
04Electric power transmissionHome & Garden19.52×
05Electric utilityHome & Garden19.16×
06Passive solar building designHome & Garden17.58×
07Rooftop photovoltaic power stationHome & Garden17.07×
08Solar chargerTechnology & Electronics16.12×
09c't magazinTechnology & Electronics15.77×
10EniCars & Mobility15.28×
11Electric powerHome & Garden15.12×
12Solar lampHome & Garden12.84×
13Solar inverterHome & Garden12.45×
14Public utilityHome & Garden11.67×
15Electrical gridHome & Garden9.48×
16Electricity generationHome & Garden9.08×
17Solar SystemTravel & Leisure6.16×
18ElectricityHome & Garden2.86×
19SustainabilityPolitics & Society2.82×
20EnergyHome & Garden2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric power industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric power industry audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.93×
SustainabilityBALANCE1.79×
DIY MentalityTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric power industry audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Community OrientationOPEN0.89×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric power industry have in Germany?

Electric power industry has an estimated audience of 406,831 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric power industry fans?

36.6% of Electric power industry fans are female, 63.4% are male, with an average age of 42.7 years.

03

Which brands do Electric power industry fans like most?

Electric power industry fans show strongest brand affinity for Albert Einstein (27.01×), Electric power transmission (19.52×), and Electric power distribution (20.95×) over the country average.

04

Where do Electric power industry fans live in Germany?

Electric power industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Electric power industry fans also like?

Beyond Electric power industry itself, the audience over-indexes on Electric power transmission (19.52×), Electric power distribution (20.95×), Electric utility (19.16×), and Electric power (15.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Electric power industry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric power industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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