Electric power industry Audience in Germany
Electric power industry has an estimated audience of 406,831 people in Germany. 36.6% are female, 63.4% are male, average age 42.7. Top regions: Baden-Württemberg, Hessen, Berlin. Top brand affinities: Albert Einstein, Electric power transmission, Electric power distribution, Electric utility, Electric power.
The average Electric power industry fan in Germany is 42.7 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Hessen, Berlin. Top brand affinities include Albert Einstein, Electric power transmission, Electric power distribution, with strongest over-indexing on Albert Einstein (27.01× the country average). Demographically, the Electric power industry audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Electric power industry fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 42.7 |
| Estimated audience size | 406,831 |
Audience persona
The typical Electric power industry fan in Germany is more male, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Albert Einstein.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 36,787 | 0.66× |
| Hessen | 35,977 | 1.16× |
| Berlin | 32,114 | 1.77× |
| Nordrhein-Westfalen | 31,809 | 0.36× |
| Rheinland-Pfalz | 29,198 | 1.43× |
| Bayern | 27,914 | 0.43× |
| Sachsen | 26,176 | 1.31× |
| Thüringen | 25,912 | 2.5× |
| Niedersachsen | 22,490 | 0.57× |
| Mecklenburg-Vorpommern | 17,453 | 2.25× |
| Hamburg | 14,398 | 1.57× |
| Saarland | None× | |
| Bremen | None× | |
| Schleswig-Holstein | None× | |
| Brandenburg | None× | |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Albert Einstein | 27.01× | Technology & Electronics |
| Electric power transmission | 19.52× | Home & Garden |
| Electric power distribution | 20.95× | Home & Garden |
| Electric utility | 19.16× | Home & Garden |
| Electric power | 15.12× | Home & Garden |
| Electricity generation | 9.08× | Home & Garden |
| c't magazin | 15.77× | Technology & Electronics |
| Public utility | 11.67× | Home & Garden |
| Solar inverter | 12.45× | Home & Garden |
| Solar System | 6.16× | Travel & Leisure |
| Rooftop photovoltaic power station | 17.07× | Home & Garden |
| Solar charger | 16.12× | Technology & Electronics |
| Energy | 2.81× | Home & Garden |
| Solar lamp | 12.84× | Home & Garden |
| ESIC | 79.24× | Business & Career |
| Sustainability | 2.82× | Politics & Society |
| Electricity | 2.86× | Home & Garden |
| Electrical grid | 9.48× | Home & Garden |
| Eni | 15.28× | Cars & Mobility |
| Passive solar building design | 17.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.99 |
| Need for Security | CONSERVATISM | 1.87 |
| Sports Activity | POWER | 1.71 |
| Risk Appetite | THRILL | 1.57 |
| Career Orientation | POWER | 1.56 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Italy | 4.8% |
| France | 4.7% |
See Electric power industry audiences in other countries
- Electric power industry — United States
- Electric power industry — United Kingdom
- Electric power industry — France
- Electric power industry — Italy
- Electric power industry — Spain
- Electric power industry — Brazil
- Electric power industry — Japan
- Electric power industry — South Korea
- Electric power industry — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric power industry have in Germany?
Electric power industry has an estimated audience of 406,831 people in Germany, concentrated in Baden-Württemberg and Hessen.
What is the gender split and age of Electric power industry fans?
36.6% of Electric power industry fans are female, 63.4% are male, with an average age of 42.7 years.
Which brands do Electric power industry fans like most?
Electric power industry fans show strongest brand affinity for Albert Einstein (27.01×), Electric power transmission (19.52×), and Electric power distribution (20.95×) over the country average.
Where do Electric power industry fans live in Germany?
Electric power industry fans in Germany are most concentrated in Baden-Württemberg (reach 36,787), Hessen (reach 35,977), and Berlin (reach 32,114). These three regions account for the largest share of the active audience.
What other brands do Electric power industry fans also like?
Beyond Electric power industry itself, the audience over-indexes on Electric power transmission (19.52×), Electric power distribution (20.95×), Electric utility (19.16×), and Electric power (15.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric power industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.