Solar inverter Audience in Germany
Solar inverter has an estimated audience of 809,089 people in Germany. 18.7% are female, 81.3% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solar cell, BMW i8, Payback, Toyota Prius, 5G.
The average Solar inverter fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solar cell, BMW i8, Payback, with strongest over-indexing on Solar cell (39.82× the country average). Demographically, the Solar inverter audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Solar inverter fans
| Metric | Value |
|---|---|
| Female | 18.7% |
| Male | 81.3% |
| Average age | 44.3 |
| Estimated audience size | 809,089 |
Audience persona
The typical Solar inverter fan in Germany is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Solar cell.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,963 | 0.95× |
| Bayern | 152,073 | 1.17× |
| Baden-Württemberg | 122,485 | 1.11× |
| Hessen | 95,782 | 1.55× |
| Niedersachsen | 71,830 | 0.91× |
| Berlin | 42,750 | 1.18× |
| Sachsen | 38,442 | 0.97× |
| Rheinland-Pfalz | 34,650 | 0.85× |
| Schleswig-Holstein | 25,596 | 0.88× |
| Hamburg | 20,017 | 1.09× |
| Sachsen-Anhalt | 19,920 | 0.95× |
| Brandenburg | 19,302 | 0.77× |
| Thüringen | 14,917 | 0.72× |
| Mecklenburg-Vorpommern | 11,547 | 0.75× |
| Bremen | 8,934 | 1.29× |
| Saarland | 8,312 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar cell | 39.82× | Home & Garden |
| BMW i8 | 91.11× | Cars & Mobility |
| Payback | 19.37× | Shopping |
| Toyota Prius | 58.31× | Cars & Mobility |
| 5G | 46.07× | Technology & Electronics |
| BMW i3 | 32.04× | Cars & Mobility |
| BMW i | 39.37× | Cars & Mobility |
| Renewable energy | 7.94× | Business & Career |
| Connected car | 30.56× | Cars & Mobility |
| Robotics | 16.91× | Technology & Electronics |
| GitHub | 10.38× | Internet & Social Media |
| Information security | 10.42× | Business & Career |
| Data visualization | 24.73× | Technology & Electronics |
| Data science | 14.6× | Business & Career |
| Computer security | 7.14× | Business & Career |
| N26 | 11.14× | Business & Career |
| Mechatronics | 18.31× | Business & Career |
| FIFA World Cup | 3.01× | Sports |
| Tesla Model S | 12.43× | Cars & Mobility |
| Kitchenware | 5.23× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.53 |
| Early Adopter Mentality | POWER | 2.02 |
| Career Orientation | POWER | 1.93 |
| Sustainability | BALANCE | 1.78 |
| Sports Activity | POWER | 1.56 |
| DIY Mentality | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| Germany | 9.1% |
| India | 4.9% |
See Solar inverter audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Solar inverter have in Germany?
Solar inverter has an estimated audience of 809,089 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Solar inverter fans?
18.7% of Solar inverter fans are female, 81.3% are male, with an average age of 44.3 years.
Which brands do Solar inverter fans like most?
Solar inverter fans show strongest brand affinity for Solar cell (39.82×), BMW i8 (91.11×), and Payback (19.37×) over the country average.
Where do Solar inverter fans live in Germany?
Solar inverter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,963), Bayern (reach 152,073), and Baden-Württemberg (reach 122,485). These three regions account for the largest share of the active audience.
What other brands do Solar inverter fans also like?
Beyond Solar inverter itself, the audience over-indexes on BMW i8 (91.11×), Payback (19.37×), Toyota Prius (58.31×), and 5G (46.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Solar inverter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.