Toyota Prius Audience in Germany
Toyota Prius has an estimated audience of 395,633 people in Germany. 37.6% are female, 62.4% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric vehicle conversion, Electric vehicle network, Database, Motor controller, Data processing.
The average Toyota Prius fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric vehicle conversion, Electric vehicle network, Database, with strongest over-indexing on Electric vehicle conversion (61.13× the country average). Demographically, the Toyota Prius audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota Prius fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 37.7 |
| Estimated audience size | 395,633 |
Audience persona
The typical Toyota Prius fan in Germany is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Electric vehicle conversion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,591 | 1.15× |
| Bayern | 71,714 | 1.13× |
| Baden-Württemberg | 58,879 | 1.09× |
| Hessen | 38,757 | 1.29× |
| Niedersachsen | 34,823 | 0.91× |
| Berlin | 33,890 | 1.92× |
| Rheinland-Pfalz | 19,709 | 0.99× |
| Sachsen | 17,638 | 0.91× |
| Brandenburg | 12,678 | 1.03× |
| Schleswig-Holstein | 11,590 | 0.82× |
| Hamburg | 10,174 | 1.14× |
| Sachsen-Anhalt | 6,636 | 0.65× |
| Thüringen | 6,337 | 0.63× |
| Mecklenburg-Vorpommern | 5,307 | 0.7× |
| Saarland | 4,184 | 0.86× |
| Bremen | 2,685 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric vehicle conversion | 61.13× | Cars & Mobility |
| Electric vehicle network | 43.99× | Cars & Mobility |
| Database | 14.88× | Technology & Electronics |
| Motor controller | 35.44× | Technology & Electronics |
| Data processing | 54.83× | Technology & Electronics |
| Internet privacy | 34.95× | Technology & Electronics |
| Solar inverter | 37.06× | Home & Garden |
| Groovy (programming language) | 19.95× | Technology & Electronics |
| Electronic engineering | 18.12× | Business & Career |
| Total quality management | 39× | Business & Career |
| product development | 50.53× | Business & Career |
| Industrial engineering | 18.91× | Business & Career |
| Cloud storage | 32.73× | Technology & Electronics |
| Accounting software | 17.67× | Business & Career |
| Electric power | 24.48× | Home & Garden |
| MySQL | 20.43× | Technology & Electronics |
| Cybernetics | 44.73× | Politics & Society |
| Educational technology | 14.05× | Business & Career |
| Network security | 36.82× | Business & Career |
| Data management | 26.38× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.49 |
| Sustainability | BALANCE | 2.02 |
| Family Orientation | CONSERVATISM | 1.7 |
| Patriotism | CONSERVATISM | 1.65 |
| Luxury Orientation | PREMIUM | 1.62 |
| Indulgence | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.7% |
| Germany | 4.2% |
See Toyota Prius audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota Prius have in Germany?
Toyota Prius has an estimated audience of 395,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota Prius fans?
37.6% of Toyota Prius fans are female, 62.4% are male, with an average age of 37.7 years.
Which brands do Toyota Prius fans like most?
Toyota Prius fans show strongest brand affinity for Electric vehicle conversion (61.13×), Electric vehicle network (43.99×), and Database (14.88×) over the country average.
Where do Toyota Prius fans live in Germany?
Toyota Prius fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,591), Bayern (reach 71,714), and Baden-Württemberg (reach 58,879). These three regions account for the largest share of the active audience.
What other brands do Toyota Prius fans also like?
Beyond Toyota Prius itself, the audience over-indexes on Electric vehicle network (43.99×), Database (14.88×), Motor controller (35.44×), and Data processing (54.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota Prius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.