Rascasse Audience Intelligence

Toyota Prius Audience in Germany

A data profile of the people who buy, follow and care about Toyota Prius in Germany — modelled from more than twelve digital signal sources. Toyota Prius has an estimated audience of 394,390 people in Germany.

#228among Car type in Germany#221among Car Model in Germany#651in Cars & Mobility

The average Toyota Prius fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Electric vehicle conversion, Electric vehicle network, Database, with strongest over-indexing on Electric vehicle conversion (61.13× the country average).

Demographically, the Toyota Prius audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toyota Prius fan in Germany is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Electric vehicle conversion.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Prius profile in Germany.

Audience size
394K
in Germany
Gender
37.6%♀
62.4% male
Age
37.7
average years
Country rank
#14164
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Prius fans

37.6% are female, 62.4% are male, average age 37.7.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Toyota Prius audience in Germany
MetricValue
Female37.6%
Male62.4%
Average age37.7
Estimated audience size394,390
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Toyota Prius audience in Germany
Age bracketShare%
16-1918%
20-2924%
30-3923%
40-4920%
50+14%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Toyota Prius audience comes from Germany.

Worldwide audience distribution share by country for Toyota Prius
CountryShare
United States25.8%
United Kingdom5.7%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Prius audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toyota Prius fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.75×
02Hessen~40K1.26×
03Nordrhein-Westfalen~100K1.13×
04Hamburg~10K1.13×
05Bayern~70K1.10×
06Baden-Württemberg~60K1.06×
07Brandenburg~10K1.05×
08Rheinland-Pfalz~20K0.99×
09Niedersachsen~40K0.92×
10Saarland~4K0.91×
11Sachsen~20K0.90×
12Bremen~3K0.89×
13Schleswig-Holstein~10K0.84×
14Mecklenburg-Vorpommern~6K0.77×
15Thüringen~7K0.74×
16Sachsen-Anhalt~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Toyota Prius, Germany
0.72×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Prius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Prius audience
#·InterestCategoryAffinity×
01Electric vehicle conversionCars & Mobility61.13×
02Data processingTechnology & Electronics54.83×
03product developmentBusiness & Career50.53×
04CyberneticsPolitics & Society44.73×
05Electric vehicle networkCars & Mobility43.99×
06Total quality managementBusiness & Career39.00×
07Solar inverterHome & Garden37.06×
08Network securityBusiness & Career36.82×
09Motor controllerTechnology & Electronics35.44×
10Internet privacyTechnology & Electronics34.95×
11Cloud storageTechnology & Electronics32.73×
12Electric powerHome & Garden24.48×
13MySQLTechnology & Electronics20.43×
14Groovy (programming language)Technology & Electronics19.95×
15Industrial engineeringBusiness & Career18.91×
16Electronic engineeringBusiness & Career18.12×
17Accounting softwareBusiness & Career17.67×
18DatabaseTechnology & Electronics14.88×
19GitHubInternet & Social Media14.46×
20Educational technologyBusiness & Career14.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Prius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Prius audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM12.97×
Urban LifestyleOPEN2.27×
Family OrientationCONSERVATISM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Prius audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.51×
CreativityOPEN0.53×
TraditionCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Prius have in Germany?

Toyota Prius has an estimated audience of 394,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toyota Prius fans?

37.6% of Toyota Prius fans are female, 62.4% are male, with an average age of 37.7 years.

03

Which brands do Toyota Prius fans like most?

Toyota Prius fans show strongest brand affinity for Electric vehicle conversion (61.13×), Electric vehicle network (43.99×), and Database (14.88×) over the country average.

04

Where do Toyota Prius fans live in Germany?

Toyota Prius fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Prius fans also like?

Beyond Toyota Prius itself, the audience over-indexes on Electric vehicle network (43.99×), Database (14.88×), Motor controller (35.44×), and Data processing (54.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Toyota Prius audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toyota Prius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →