product development Audience in Germany
product development has an estimated audience of 391,681 people in Germany. 47.2% are female, 52.8% are male, average age 46.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Ma Mère, Eden Lake, Intraocular lens, Progressive rock, CAC 40.
The average product development fan in Germany is 46.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Ma Mère, Eden Lake, Intraocular lens, with strongest over-indexing on Ma Mère (59.68× the country average). Demographically, the product development audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of product development fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 46.5 |
| Estimated audience size | 391,681 |
Audience persona
The typical product development fan in Germany is balanced, around 46.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Ma Mère.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,436 | 1.38× |
| Baden-Württemberg | 80,943 | 1.51× |
| Bayern | 78,488 | 1.25× |
| Niedersachsen | 38,004 | 1× |
| Hessen | 34,746 | 1.16× |
| Berlin | 19,840 | 1.13× |
| Rheinland-Pfalz | 18,332 | 0.93× |
| Sachsen | 15,773 | 0.82× |
| Schleswig-Holstein | 14,297 | 1.02× |
| Hamburg | 12,410 | 1.4× |
| Brandenburg | 8,433 | 0.69× |
| Sachsen-Anhalt | 7,386 | 0.73× |
| Thüringen | 7,164 | 0.72× |
| Bremen | 3,766 | 1.12× |
| Saarland | 3,463 | 0.72× |
| Mecklenburg-Vorpommern | 3,013 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ma Mère | 59.68× | Movies & TV |
| Eden Lake | 15.87× | Movies & TV |
| Intraocular lens | 26.74× | Health |
| Progressive rock | 2.43× | Music & Radio |
| CAC 40 | 2.06× | Business & Career |
| Low-carbon emission | 7.99× | Politics & Society |
| Cocktail | 1.51× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 2.08× | Kids & Family |
| Unique Gifts | 1.62× | Shopping |
| Hypertext | 3.39× | Technology & Electronics |
| Natural rubber | 2.61× | Cars & Mobility |
| Business English | 2.65× | Business & Career |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| KLIX (AM) | 2.37× | Music & Radio |
| Israel | 1.79× | Travel & Leisure |
| Assisi | 4.9× | Travel & Leisure |
| Keeper (password manager) | 3.5× | Technology & Electronics |
| Metamorphoses | 2.36× | Literature |
| Vocal harmony | 4.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.38 |
| Price Sensitivity | PREMIUM | 3.03 |
| Need for Security | CONSERVATISM | 2.59 |
| Early Adopter Mentality | POWER | 2.18 |
| Career Orientation | POWER | 2.11 |
| Sustainability | BALANCE | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 19.6% |
| Brazil | 5.2% |
See product development audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does product development have in Germany?
product development has an estimated audience of 391,681 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of product development fans?
47.2% of product development fans are female, 52.8% are male, with an average age of 46.5 years.
Which brands do product development fans like most?
product development fans show strongest brand affinity for Ma Mère (59.68×), Eden Lake (15.87×), and Intraocular lens (26.74×) over the country average.
Where do product development fans live in Germany?
product development fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,436), Baden-Württemberg (reach 80,943), and Bayern (reach 78,488). These three regions account for the largest share of the active audience.
What other brands do product development fans also like?
Beyond product development itself, the audience over-indexes on Eden Lake (15.87×), Intraocular lens (26.74×), Progressive rock (2.43×), and CAC 40 (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for product development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.