Rascasse Audience Intelligence

product development Audience in Germany

A data profile of the people who buy, follow and care about product development in Germany — modelled from more than twelve digital signal sources. product development has an estimated audience of 391,681 people in Germany.

#255among Field of study in Germany#5337among Topic in Germany#1003in Business & Career

The average product development fan in Germany is 46.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include BMW i8, Payback, 5G, with strongest over-indexing on BMW i8 (68.21× the country average).

Demographically, the product development audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical product development fan in Germany is balanced, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the product development profile in Germany.

Audience size
392K
in Germany
Gender
47.2%♀
52.8% male
Age
46.5
average years
Country rank
#14249
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of product development fans

47.2% are female, 52.8% are male, average age 46.5.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for product development audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age46.5
Estimated audience size391,681
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the product development audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3920%
40-4930%
50+33%
Fig. 04

Worldwide distribution

4.8%

of the worldwide product development audience comes from Germany.

Worldwide audience distribution share by country for product development
CountryShare
United States24.3%
India19.6%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the product development audience in Germany is strongest.

Fig. 05

Top regions by affinity

product development fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.43×
02Nordrhein-Westfalen~100K1.32×
03Hamburg~10K1.26×
04Bayern~70K1.19×
05Hessen~30K1.17×
06Berlin~20K1.13×
07Bremen~4K1.13×
08Niedersachsen~40K0.99×
09Schleswig-Holstein~10K0.98×
10Rheinland-Pfalz~20K0.97×
11Saarland~5K0.95×
12Thüringen~9K0.92×
13Sachsen-Anhalt~9K0.86×
14Sachsen~20K0.84×
15Brandenburg~10K0.84×
16Mecklenburg-Vorpommern~6K0.84×
Fig. 06

Affinity by region

Affinity by region — product development, Germany
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the product development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for product development audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility68.21×
025GTechnology & Electronics50.53×
03Toyota PriusCars & Mobility50.53×
04Data visualizationTechnology & Electronics37.43×
05BMW iCars & Mobility27.21×
06BMW i3Cars & Mobility24.95×
07RoboticsTechnology & Electronics23.28×
08Tesla Model SCars & Mobility21.05×
09Data scienceBusiness & Career17.84×
10MechatronicsBusiness & Career17.52×
11PaybackShopping17.18×
12Information securityBusiness & Career13.61×
13Discount cardShopping12.86×
14Computer securityBusiness & Career11.71×
15Photovoltaic systemHome & Garden7.60×
16Renewable energyBusiness & Career7.07×
17Master of Business AdministrationBusiness & Career7.03×
18Plug-in hybridCars & Mobility4.92×
19PhotovoltaicsHome & Garden4.87×
20Cloud computingTechnology & Electronics4.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the product development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by product development audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.63×
Price SensitivityPREMIUM3.08×
Luxury OrientationPREMIUM2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by product development audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
SpiritualityBALANCE0.79×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does product development have in Germany?

product development has an estimated audience of 391,681 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of product development fans?

47.2% of product development fans are female, 52.8% are male, with an average age of 46.5 years.

03

Which brands do product development fans like most?

product development fans show strongest brand affinity for BMW i8 (68.21×), Payback (17.18×), and 5G (50.53×) over the country average.

04

Where do product development fans live in Germany?

product development fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do product development fans also like?

Beyond product development itself, the audience over-indexes on Payback (17.18×), 5G (50.53×), Toyota Prius (50.53×), and Robotics (23.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See product development audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for product development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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