product development Audience in United States

product development logo

product development has an estimated audience of 1,980,872 people in United States. 48.0% are female, 52.0% are male, average age 47.1. Top regions: California, New York, Texas. Top brand affinities: La Opinión, Israel, Goop, Governor of Michigan, Google Home.

The average product development fan in United States is 47.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include La Opinión, Israel, Goop, with strongest over-indexing on La Opinión (20× the country average). Demographically, the product development audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of product development fans

Demographic split for product development audience in United States
MetricValue
Female48.0%
Male52.0%
Average age47.1
Estimated audience size1,980,872

Audience persona

The typical product development fan in United States is balanced, around 47.1 years old, with strong Design Affinity tendencies and a notable affinity for La Opinión.

Top regions in United States

Top regions ranked by reach for product development in United States
RegionReachAffinity
California337,7741.55×
New York216,4481.96×
Texas167,8620.99×
Florida119,9450.89×
Georgia82,4651.35×
Illinois82,3821.25×
New Jersey75,3661.5×
Massachusetts73,9911.9×
Pennsylvania65,4710.98×
North Carolina64,3661.08×
Michigan62,6071.21×
Virginia60,6551.26×
Ohio58,7630.96×
Washington50,2271.26×
Minnesota43,3941.53×
Colorado42,6361.37×
Indiana38,5441.07×
Wisconsin36,5471.23×
Tennessee34,1530.86×
Maryland34,1401×
Arizona30,3330.75×
Missouri29,4570.92×
Utah27,6281.56×
Oregon26,6741.17×
Connecticut25,6071.29×
South Carolina23,6820.79×
Kentucky19,1060.77×
Louisiana18,0340.71×
Alabama15,9330.58×
Iowa15,6780.96×
Nevada14,5310.76×
Oklahoma12,8430.58×
Kansas12,3200.79×
Arkansas12,2160.75×
Mississippi11,0010.67×
Washington, District of Columbia8,1761.37×
Rhode Island7,4511.18×
Idaho7,3380.74×
New Hampshire6,7810.87×
Nebraska5,9530.6×
Hawaii5,7580.68×
Montana4,6910.85×
Delaware4,6510.85×
New Mexico4,3280.44×
West Virginia4,2570.46×
Vermont3,7751.09×
Maine3,6110.51×
Alaska3,3990.8×
South Dakota3,1680.69×
North Dakota2,8470.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for product development audience
BrandAffinityCategory
La Opinión20×News
Israel5.23×Travel & Leisure
Goop11.82×Internet & Social Media
Governor of Michigan14.37×Politics & Society
Google Home11.99×Technology & Electronics
Vocal harmony8.06×Music & Radio
Wok11.19×Food & Beverages
Hibachi12.73×Food & Beverages
Electrolyte7.34×Health
Grinch6.16×Movies & TV
headspace13.29×Health
Cherish (group)14.52×Music & Radio
Grace Slick10.77×Music & Radio
Elsword20×Games
Business English6.56×Business & Career
El Paso County, Colorado14.81×Travel & Leisure
Who Wants to Be a Millionaire?10.4×Movies & TV
Ira Glass18.83×Music & Radio
Fairy godmother7.95×Literature
Jeep Wagoneer5.99×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by product development audience
TraitClusterScore
Design AffinityPREMIUM2.41
Quality AwarenessPREMIUM2.36
Risk AppetiteTHRILL2.23
Early Adopter MentalityPOWER2.05
Career OrientationPOWER2.01
Luxury OrientationPREMIUM1.99

Worldwide distribution

Worldwide audience distribution share by country for product development
CountryShare
United States24.3%
India19.6%
Brazil5.2%

See product development audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does product development have in United States?

product development has an estimated audience of 1,980,872 people in United States, concentrated in California and New York.

What is the gender split and age of product development fans?

48.0% of product development fans are female, 52.0% are male, with an average age of 47.1 years.

Which brands do product development fans like most?

product development fans show strongest brand affinity for La Opinión (20×), Israel (5.23×), and Goop (11.82×) over the country average.

Where do product development fans live in United States?

product development fans in United States are most concentrated in California (reach 337,774), New York (reach 216,448), and Texas (reach 167,862). These three regions account for the largest share of the active audience.

What other brands do product development fans also like?

Beyond product development itself, the audience over-indexes on Israel (5.23×), Goop (11.82×), Governor of Michigan (14.37×), and Google Home (11.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for product development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.