Rascasse Audience Intelligence

product development Audience in United States

A data profile of the people who buy, follow and care about product development in United States — modelled from more than twelve digital signal sources. product development has an estimated audience of 1,980,872 people in United States.

#286among Field of study in United States#6353among Topic in United States#1080in Business & Career

The average product development fan in United States is 47.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Petronas, Business software, Compressed natural gas, with strongest over-indexing on Petronas (171.06× the country average).

Demographically, the product development audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical product development fan in United States is balanced, around 47.1 years old, with strong Career Orientation tendencies and a notable affinity for Petronas.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the product development profile in United States.

Audience size
2M
in United States
Gender
48.0%♀
52.0% male
Age
47.1
average years
Country rank
#14340
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of product development fans

48.0% are female, 52.0% are male, average age 47.1.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for product development audience in United States
MetricValue
Female48.0%
Male52.0%
Average age47.1
Estimated audience size1,980,872
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the product development audience in United States
Age bracketShare%
16-197%
20-2912%
30-3917%
40-4923%
50+42%
Fig. 04

Worldwide distribution

24.3%

of the worldwide product development audience comes from United States.

Worldwide audience distribution share by country for product development
CountryShare
United States24.3%
India19.6%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the product development audience in United States is strongest.

Fig. 05

Top regions by affinity

product development fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~80K2.09×
02Washington, District of Columbia~10K1.86×
03North Carolina~80K1.35×
04New York~100K1.34×
05Oregon~30K1.23×
06New Jersey~60K1.19×
07Virginia~60K1.19×
08California~300K1.16×
09Ohio~70K1.12×
10Illinois~70K1.10×
11Minnesota~30K1.09×
12Georgia~70K1.08×
13Michigan~60K1.07×
14Colorado~30K1.06×
15Wisconsin~30K1.04×
16Rhode Island~7K1.03×
17North Dakota~4K1.02×
18Vermont~4K1.02×
19Missouri~30K1.01×
20Connecticut~20K1.01×
21Alaska~4K1.01×
22South Dakota~5K1.00×
23Pennsylvania~70K0.99×
24New Hampshire~8K0.99×
25Indiana~40K0.98×
26Kansas~20K0.98×
27Montana~5K0.97×
28Delaware~5K0.97×
29Texas~200K0.96×
30Utah~20K0.96×
31Iowa~20K0.96×
32Nebraska~9K0.95×
33West Virginia~9K0.95×
34Hawaii~8K0.95×
35Maine~7K0.95×
36Washington~40K0.94×
37Maryland~30K0.94×
38Arkansas~20K0.94×
39Idaho~9K0.94×
40Mississippi~20K0.93×
41New Mexico~9K0.93×
42South Carolina~30K0.92×
43Alabama~20K0.90×
44Kentucky~20K0.90×
45Oklahoma~20K0.90×
46Nevada~20K0.90×
47Louisiana~20K0.89×
48Arizona~40K0.88×
49Tennessee~30K0.88×
50Florida~100K0.83×
Fig. 06

Affinity by region

Affinity by region — product development, United States
0.83×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the product development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for product development audience
#·InterestCategoryAffinity×
01PetronasCars & Mobility171.06×
02Compressed natural gasCars & Mobility99.78×
03Honda CityCars & Mobility20.00×
04Daniel RicciardoSports17.69×
05Business softwareBusiness & Career14.63×
06BodrumTravel & Leisure13.94×
07Web serverTechnology & Electronics7.00×
08Auto showCars & Mobility5.46×
09Antique carCars & Mobility5.23×
10CarcareCars & Mobility5.17×
11Information securityBusiness & Career5.13×
12InnovationBusiness & Career4.77×
13Discount TireShopping3.95×
14HatchbackCars & Mobility3.83×
15Air pollutionHealth3.63×
16Solar energyHome & Garden3.21×
17Master of Business AdministrationBusiness & Career3.09×
187-ElevenShopping3.00×
19BankingBusiness & Career1.65×
20FIFA World CupSports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the product development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by product development audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.02×
Quality AwarenessPREMIUM2.00×
Need for SecurityCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by product development audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
CreativityOPEN0.79×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does product development have in United States?

product development has an estimated audience of 1,980,872 people in United States, concentrated in California and Texas.

02

What is the gender split and age of product development fans?

48.0% of product development fans are female, 52.0% are male, with an average age of 47.1 years.

03

Which brands do product development fans like most?

product development fans show strongest brand affinity for Petronas (171.06×), Business software (14.63×), and Compressed natural gas (99.78×) over the country average.

04

Where do product development fans live in United States?

product development fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do product development fans also like?

Beyond product development itself, the audience over-indexes on Business software (14.63×), Compressed natural gas (99.78×), Innovation (4.77×), and Web server (7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See product development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for product development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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