Daniel Ricciardo Audience in United States

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Daniel Ricciardo has an estimated audience of 789,590 people in United States. 28.0% are female, 72.0% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: Charles Leclerc, Max Verstappen, Lando Norris, Lewis Hamilton, Valtteri Bottas.

The average Daniel Ricciardo fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Charles Leclerc, Max Verstappen, Lando Norris, with strongest over-indexing on Charles Leclerc (376.07× the country average). Demographically, the Daniel Ricciardo audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Daniel Ricciardo fans

Demographic split for Daniel Ricciardo audience in United States
MetricValue
Female28.0%
Male72.0%
Average age33.5
Estimated audience size789,590

Audience persona

The typical Daniel Ricciardo fan in United States is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for Daniel Ricciardo in United States
RegionReachAffinity
California132,8841.53×
Texas80,3201.18×
New York64,7161.47×
Florida60,9511.14×
Illinois31,6771.2×
North Carolina24,9241.05×
New Jersey24,5771.22×
Georgia24,3081×
Pennsylvania23,4680.88×
Washington23,4371.48×
Virginia22,3941.16×
Ohio21,2920.88×
Massachusetts21,1441.36×
Michigan20,3690.99×
Arizona19,1641.19×
Colorado18,6801.5×
Tennessee14,7010.93×
Indiana14,0530.97×
Maryland13,1430.97×
Oregon11,2851.25×
Minnesota11,2741×
Connecticut10,8941.38×
Wisconsin10,7160.9×
South Carolina10,6710.9×
Missouri9,7590.77×
Nevada9,0071.18×
Utah8,6441.22×
Alabama7,7700.7×
Kentucky7,0600.71×
Louisiana6,2170.61×
Oklahoma6,0040.68×
Iowa5,3490.82×
Kansas4,9450.79×
Washington, District of Columbia4,3471.83×
Arkansas4,1210.63×
Hawaii3,7801.11×
New Hampshire3,6661.18×
Idaho3,6380.92×
Maine3,1901.13×
Mississippi3,0360.47×
Nebraska2,9380.74×
New Mexico2,6350.67×
Rhode Island2,4340.97×
Montana2,1700.99×
West Virginia2,0330.55×
Delaware1,6300.75×
Vermont1,5011.08×
South Dakota1,3970.77×
Alaska1,3750.81×
Wyoming9380.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daniel Ricciardo audience
BrandAffinityCategory
Charles Leclerc376.07×Sports
Max Verstappen153.29×Sports
Lando Norris156.73×Sports
Lewis Hamilton95.26×Sports
Valtteri Bottas363.64×Sports
Liam Lawson272.01×Sports
Sergio Pérez288.51×Sports
Fernando Alonso174.96×Sports
George Russell135.35×Sports
Michael Schumacher122.09×Sports
Ayrton Senna150.89×Sports
Kimi Räikkönen193.13×Sports
Romain Grosjean219.94×Sports
Ice Hockey World Championships45.57×Sports
Kimi Antonelli77.96×Sports
Sky Sports F188.38×Sports
Nico Rosberg187.08×Sports
Sebastian Vettel139.82×Sports
Sauber F1 Team165.84×Sports
McLaren F184.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daniel Ricciardo audience
TraitClusterScore
Luxury OrientationPREMIUM2.67
PatriotismCONSERVATISM1.89
Family OrientationCONSERVATISM1.79
Early Adopter MentalityPOWER1.71
Sports ActivityPOWER1.62
Quality AwarenessPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Daniel Ricciardo
CountryShare
United States13.8%
Australia12.9%
United Kingdom7.8%

See Daniel Ricciardo audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Daniel Ricciardo have in United States?

Daniel Ricciardo has an estimated audience of 789,590 people in United States, concentrated in California and Texas.

What is the gender split and age of Daniel Ricciardo fans?

28.0% of Daniel Ricciardo fans are female, 72.0% are male, with an average age of 33.5 years.

Which brands do Daniel Ricciardo fans like most?

Daniel Ricciardo fans show strongest brand affinity for Charles Leclerc (376.07×), Max Verstappen (153.29×), and Lando Norris (156.73×) over the country average.

Where do Daniel Ricciardo fans live in United States?

Daniel Ricciardo fans in United States are most concentrated in California (reach 132,884), Texas (reach 80,320), and New York (reach 64,716). These three regions account for the largest share of the active audience.

What other brands do Daniel Ricciardo fans also like?

Beyond Daniel Ricciardo itself, the audience over-indexes on Max Verstappen (153.29×), Lando Norris (156.73×), Lewis Hamilton (95.26×), and Valtteri Bottas (363.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daniel Ricciardo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.