Rascasse Audience Intelligence

Daniel Ricciardo Audience in United States

A data profile of the people who buy, follow and care about Daniel Ricciardo in United States — modelled from more than twelve digital signal sources. Daniel Ricciardo has an estimated audience of 646,602 people in United States.

#57among Motorsport in United States#7421among Person in United States#2978in Sports

The average Daniel Ricciardo fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Charles Leclerc, Max Verstappen, Lando Norris, with strongest over-indexing on Charles Leclerc (376.07× the country average).

Demographically, the Daniel Ricciardo audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daniel Ricciardo fan in United States is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Charles Leclerc.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daniel Ricciardo profile in United States.

Audience size
647K
in United States
Gender
28.0%♀
72.0% male
Age
33.5
average years
Country rank
#31389
Person in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daniel Ricciardo fans

28.0% are female, 72.0% are male, average age 33.5.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Daniel Ricciardo audience in United States
MetricValue
Female28.0%
Male72.0%
Average age33.5
Estimated audience size646,602
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Daniel Ricciardo audience in United States
Age bracketShare%
16-1932%
20-2925%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Daniel Ricciardo audience comes from United States.

Worldwide audience distribution share by country for Daniel Ricciardo
CountryShare
United States12.7%
Australia9.8%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daniel Ricciardo audience in United States is strongest.

Fig. 05

Top regions by affinity

Daniel Ricciardo fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.74×
02California~100K1.46×
03Colorado~20K1.45×
04Washington~20K1.43×
05New York~60K1.33×
06Connecticut~10K1.30×
07Massachusetts~20K1.28×
08Utah~9K1.28×
09Oregon~10K1.21×
10Nevada~9K1.19×
11New Hampshire~4K1.19×
12Arizona~20K1.17×
13Texas~80K1.16×
14New Jersey~20K1.16×
15Illinois~30K1.13×
16Maine~3K1.12×
17Virginia~20K1.11×
18Hawaii~4K1.11×
19Vermont~2K1.10×
20Florida~60K1.09×
21Montana~2K1.02×
22North Carolina~20K1.01×
23Indiana~10K1.00×
24Idaho~4K1.00×
25Minnesota~10K0.99×
26Maryland~10K0.98×
27Rhode Island~2K0.98×
28Georgia~20K0.97×
29Michigan~20K0.97×
30Alaska~2K0.94×
31Tennessee~10K0.92×
32Wisconsin~10K0.92×
33South Carolina~10K0.88×
34Pennsylvania~20K0.87×
35Ohio~20K0.86×
36Iowa~6K0.85×
37Kansas~5K0.85×
38South Dakota~2K0.84×
39Missouri~10K0.82×
40Nebraska~3K0.81×
41Delaware~2K0.81×
42Kentucky~7K0.76×
43New Mexico~3K0.76×
44Oklahoma~7K0.75×
45North Dakota~1K0.75×
46Alabama~8K0.74×
47Arkansas~5K0.73×
48West Virginia~2K0.67×
49Louisiana~7K0.66×
50Mississippi~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Daniel Ricciardo, United States
0.58×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daniel Ricciardo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daniel Ricciardo audience
#·InterestCategoryAffinity×
01Charles LeclercSports376.07×
02Valtteri BottasSports363.64×
03Sergio PérezSports288.51×
04Liam LawsonSports272.01×
05Romain GrosjeanSports219.94×
06Formula TwoSports207.23×
07Scuderia Toro RossoSports206.81×
08Nico RosbergSports187.08×
09Fernando AlonsoSports174.96×
10Lando NorrisSports156.73×
11Max VerstappenSports153.29×
12Ayrton SennaSports150.89×
13Sebastian VettelSports139.82×
14George RussellSports135.35×
15Michael SchumacherSports122.09×
16Lewis HamiltonSports95.26×
17Sky Sports F1Sports88.38×
18McLaren F1Sports84.14×
19Kimi AntonelliSports77.96×
20Ice Hockey World ChampionshipsSports45.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daniel Ricciardo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daniel Ricciardo audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.73×
Early Adopter MentalityPOWER2.26×
Risk AppetiteTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daniel Ricciardo audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.61×
TraditionCONSERVATISM0.62×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daniel Ricciardo have in United States?

Daniel Ricciardo has an estimated audience of 646,602 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Daniel Ricciardo fans?

28.0% of Daniel Ricciardo fans are female, 72.0% are male, with an average age of 33.5 years.

03

Which brands do Daniel Ricciardo fans like most?

Daniel Ricciardo fans show strongest brand affinity for Charles Leclerc (376.07×), Max Verstappen (153.29×), and Lando Norris (156.73×) over the country average.

04

Where do Daniel Ricciardo fans live in United States?

Daniel Ricciardo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Daniel Ricciardo fans also like?

Beyond Daniel Ricciardo itself, the audience over-indexes on Max Verstappen (153.29×), Lando Norris (156.73×), Lewis Hamilton (95.26×), and Valtteri Bottas (363.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Daniel Ricciardo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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