Rascasse Audience Intelligence

Fernando Alonso Audience in United States

A data profile of the people who buy, follow and care about Fernando Alonso in United States — modelled from more than twelve digital signal sources. Fernando Alonso has an estimated audience of 903,290 people in United States.

#49among Motorsport in United States#5744among Person in United States#2351in Sports

The average Fernando Alonso fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Charles Leclerc, Lewis Hamilton, with strongest over-indexing on Max Verstappen (193.63× the country average).

Demographically, the Fernando Alonso audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fernando Alonso fan in United States is more male, around 32.7 years old, with strong Risk Appetite tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fernando Alonso profile in United States.

Audience size
903K
in United States
Gender
31.0%♀
69.0% male
Age
32.7
average years
Country rank
#25338
Person in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fernando Alonso fans

31.0% are female, 69.0% are male, average age 32.7.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Fernando Alonso audience in United States
MetricValue
Female31.0%
Male69.0%
Average age32.7
Estimated audience size903,290
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Fernando Alonso audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Fernando Alonso audience comes from United States.

Worldwide audience distribution share by country for Fernando Alonso
CountryShare
Spain26.9%
United States6.8%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fernando Alonso audience in United States is strongest.

Fig. 05

Top regions by affinity

Fernando Alonso fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.49×
02California~200K1.48×
03Washington, District of Columbia~4K1.46×
04Nevada~10K1.42×
05Texas~100K1.38×
06Washington~30K1.34×
07Utah~10K1.33×
08New Jersey~30K1.28×
09Massachusetts~20K1.28×
10New York~70K1.21×
11Arizona~20K1.21×
12Connecticut~10K1.20×
13Colorado~20K1.16×
14Illinois~40K1.14×
15Virginia~30K1.14×
16Oregon~10K1.07×
17New Hampshire~4K1.07×
18North Carolina~30K1.00×
19Indiana~20K1.00×
20Maryland~20K0.99×
21Hawaii~4K0.99×
22Wisconsin~10K0.98×
23Georgia~30K0.97×
24Rhode Island~3K0.96×
25Idaho~5K0.95×
26Vermont~2K0.95×
27Maine~3K0.94×
28Alaska~2K0.94×
29Michigan~20K0.93×
30Minnesota~10K0.93×
31Pennsylvania~30K0.92×
32Tennessee~20K0.91×
33Ohio~30K0.90×
34Kansas~7K0.90×
35Nebraska~4K0.87×
36Montana~2K0.84×
37Missouri~10K0.83×
38South Carolina~10K0.83×
39Alabama~10K0.83×
40Oklahoma~9K0.83×
41Iowa~7K0.82×
42New Mexico~4K0.82×
43West Virginia~4K0.82×
44Delaware~2K0.81×
45South Dakota~2K0.81×
46Kentucky~10K0.79×
47Arkansas~6K0.79×
48North Dakota~2K0.78×
49Louisiana~9K0.70×
50Mississippi~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Fernando Alonso, United States
0.61×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fernando Alonso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fernando Alonso audience
#·InterestCategoryAffinity×
01Sebastian VettelSports269.83×
02Kimi RäikkönenSports266.22×
03Charles LeclercSports241.92×
04Scuderia Toro RossoSports235.19×
05Michael SchumacherSports223.21×
06Ayrton SennaSports208.31×
07Valtteri BottasSports200.00×
08Daniel RicciardoSports193.68×
09Max VerstappenSports193.63×
10Renault in Formula OneSports188.16×
11Sergio PérezSports179.88×
12Mick SchumacherSports167.67×
13Lewis HamiltonSports124.54×
14Lando NorrisSports106.10×
15Formula One carCars & Mobility102.67×
16Sergio PerezSports99.93×
17George RussellSports89.62×
18Ice Hockey World ChampionshipsSports67.42×
19Kimi AntonelliSports65.01×
20Red Bull RacingSports49.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fernando Alonso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fernando Alonso audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.77×
PatriotismCONSERVATISM2.61×
TravellingTHRILL2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fernando Alonso audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.69×
CreativityOPEN0.69×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fernando Alonso have in United States?

Fernando Alonso has an estimated audience of 903,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fernando Alonso fans?

31.0% of Fernando Alonso fans are female, 69.0% are male, with an average age of 32.7 years.

03

Which brands do Fernando Alonso fans like most?

Fernando Alonso fans show strongest brand affinity for Max Verstappen (193.63×), Charles Leclerc (241.92×), and Lewis Hamilton (124.54×) over the country average.

04

Where do Fernando Alonso fans live in United States?

Fernando Alonso fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fernando Alonso fans also like?

Beyond Fernando Alonso itself, the audience over-indexes on Charles Leclerc (241.92×), Lewis Hamilton (124.54×), Michael Schumacher (223.21×), and Lando Norris (106.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fernando Alonso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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