Fernando Alonso Audience in United States

Fernando Alonso logo

Fernando Alonso has an estimated audience of 990,008 people in United States. 31.0% are female, 69.0% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Charles Leclerc, Lewis Hamilton, Michael Schumacher, Lando Norris.

The average Fernando Alonso fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Charles Leclerc, Lewis Hamilton, with strongest over-indexing on Max Verstappen (193.63× the country average). Demographically, the Fernando Alonso audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Fernando Alonso fans

Demographic split for Fernando Alonso audience in United States
MetricValue
Female31.0%
Male69.0%
Average age32.7
Estimated audience size990,008

Audience persona

The typical Fernando Alonso fan in United States is more male, around 32.7 years old, with strong Family Orientation tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Fernando Alonso in United States
RegionReachAffinity
California168,9411.55×
Texas121,1551.42×
Florida103,6891.55×
New York71,9151.3×
Illinois40,3401.22×
New Jersey33,1751.32×
Pennsylvania30,6550.92×
North Carolina30,4601.02×
Georgia29,8530.98×
Ohio27,9920.92×
Washington27,7921.4×
Virginia27,6561.15×
Massachusetts26,0891.34×
Arizona25,7471.27×
Michigan24,3510.94×
Colorado18,5701.19×
Tennessee18,3650.92×
Indiana18,0581×
Maryland16,7910.99×
Wisconsin14,6840.99×
Nevada13,8171.44×
Minnesota13,1470.93×
Missouri12,8530.81×
Oregon12,4621.1×
Connecticut12,2091.23×
South Carolina12,1810.82×
Alabama12,0600.87×
Utah11,7401.32×
Kentucky9,5850.77×
Oklahoma8,8710.81×
Louisiana8,8140.69×
Kansas6,8690.88×
Iowa6,4370.79×
Arkansas6,1420.75×
Washington, District of Columbia4,4131.48×
Idaho4,3950.89×
Mississippi4,2760.52×
Hawaii4,0280.95×
New Hampshire3,9941.02×
Nebraska3,8470.77×
New Mexico3,6510.74×
West Virginia3,6440.79×
Maine3,3020.93×
Rhode Island2,8640.91×
Montana2,1770.79×
Delaware2,0210.74×
Alaska1,9100.9×
South Dakota1,6440.72×
Vermont1,5460.89×
North Dakota1,2990.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fernando Alonso audience
BrandAffinityCategory
Max Verstappen193.63×Sports
Charles Leclerc241.92×Sports
Lewis Hamilton124.54×Sports
Michael Schumacher223.21×Sports
Lando Norris106.1×Sports
Ayrton Senna208.31×Sports
Daniel Ricciardo193.68×Sports
Sebastian Vettel269.83×Sports
Ice Hockey World Championships67.42×Sports
Kimi Räikkönen266.22×Sports
Renault in Formula One188.16×Sports
Sauber F1 Team290.27×Sports
Valtteri Bottas200×Sports
Sergio Pérez179.88×Sports
Formula One car102.67×Cars & Mobility
George Russell89.62×Sports
Mick Schumacher167.67×Sports
Red Bull Racing49.12×Sports
Scuderia Toro Rosso235.19×Sports
Kimi Antonelli65.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fernando Alonso audience
TraitClusterScore
Family OrientationCONSERVATISM2.63
Luxury OrientationPREMIUM2.05
LGBTQ+ IdentityOPEN1.82
PatriotismCONSERVATISM1.82
Sports ActivityPOWER1.56
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Fernando Alonso
CountryShare
Spain28.7%
United States7.0%
Brazil7.0%

See Fernando Alonso audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Fernando Alonso have in United States?

Fernando Alonso has an estimated audience of 990,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Fernando Alonso fans?

31.0% of Fernando Alonso fans are female, 69.0% are male, with an average age of 32.7 years.

Which brands do Fernando Alonso fans like most?

Fernando Alonso fans show strongest brand affinity for Max Verstappen (193.63×), Charles Leclerc (241.92×), and Lewis Hamilton (124.54×) over the country average.

Where do Fernando Alonso fans live in United States?

Fernando Alonso fans in United States are most concentrated in California (reach 168,941), Texas (reach 121,155), and Florida (reach 103,689). These three regions account for the largest share of the active audience.

What other brands do Fernando Alonso fans also like?

Beyond Fernando Alonso itself, the audience over-indexes on Charles Leclerc (241.92×), Lewis Hamilton (124.54×), Michael Schumacher (223.21×), and Lando Norris (106.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fernando Alonso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.