Sergio Perez Audience in United States

Sergio Perez logo

Sergio Perez has an estimated audience of 517,864 people in United States. 26.9% are female, 73.1% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Tezz, Riedel (glass manufacturer), Keith Stanfield, Home construction.

The average Sergio Perez fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Tezz, Riedel (glass manufacturer), with strongest over-indexing on The Devil's Rejects (73.33× the country average). Demographically, the Sergio Perez audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Sergio Perez fans

Demographic split for Sergio Perez audience in United States
MetricValue
Female26.9%
Male73.1%
Average age34.5
Estimated audience size517,864

Audience persona

The typical Sergio Perez fan in United States is more male, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Sergio Perez in United States
RegionReachAffinity
California122,0882.14×
Texas87,3571.96×
Florida45,9281.31×
New York32,0141.11×
Illinois23,1241.34×
Georgia17,0411.07×
North Carolina16,8881.08×
Arizona15,6621.48×
Pennsylvania15,2790.88×
New Jersey14,7681.12×
Washington14,5201.4×
Virginia13,8661.1×
Michigan13,0610.96×
Ohio12,5230.78×
Massachusetts12,3231.21×
Colorado11,5181.41×
Nevada10,4792.09×
Indiana10,0471.06×
Tennessee9,0680.87×
Maryland7,8450.88×
Wisconsin7,8291×
Minnesota7,1340.96×
Oregon7,0571.19×
Missouri6,6150.79×
South Carolina6,4610.83×
Connecticut5,9801.15×
Utah5,6121.21×
Oklahoma5,1070.89×
Alabama4,7270.65×
Kentucky4,2250.65×
Louisiana4,1000.61×
Kansas3,8160.94×
Iowa3,2060.75×
Arkansas3,1820.75×
New Mexico2,7651.06×
Idaho2,3680.91×
Washington, District of Columbia2,2171.42×
Nebraska2,1460.83×
Mississippi2,0800.49×
Hawaii1,9810.89×
New Hampshire1,9200.94×
Maine1,4970.81×
West Virginia1,3700.57×
Rhode Island1,3000.79×
Delaware1,1060.77×
Montana1,0170.71×
Vermont8270.91×
South Dakota8120.68×
Alaska7630.69×
North Dakota6120.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sergio Perez audience
BrandAffinityCategory
The Devil's Rejects73.33×Movies & TV
Tezz26.91×Movies & TV
Riedel (glass manufacturer)53.9×Home & Garden
Keith Stanfield9.78×Movies & TV
Home construction2.09×Home & Garden
Pro-Ject5.56×Music & Radio
University at Albany, SUNY26.74×Business & Career
Goose (band)6.86×Pets & Animals
Elsword17.67×Games
Combat sport1.73×Sports
Urban Outfitters1.93×Shopping
Electrolyte4.49×Health
Bank account2.33×Business & Career
UK garage4.88×Music & Radio
La Opinión6.38×News
Acoustic music4.05×Music & Radio
Natural rubber1.81×Cars & Mobility
N1 road (South Africa)3.59×Travel & Leisure
Home equity1.71×Home & Garden
ENA (Emergency Nurses Association)10.54×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sergio Perez audience
TraitClusterScore
Luxury OrientationPREMIUM2.5
Family OrientationCONSERVATISM2.01
Risk AppetiteTHRILL1.97
Early Adopter MentalityPOWER1.83
LGBTQ+ IdentityOPEN1.69
PatriotismCONSERVATISM1.57

Worldwide distribution

Worldwide audience distribution share by country for Sergio Perez
CountryShare
United States23.8%
United Kingdom8.6%
Mexico6.3%

See Sergio Perez audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Sergio Perez have in United States?

Sergio Perez has an estimated audience of 517,864 people in United States, concentrated in California and Texas.

What is the gender split and age of Sergio Perez fans?

26.9% of Sergio Perez fans are female, 73.1% are male, with an average age of 34.5 years.

Which brands do Sergio Perez fans like most?

Sergio Perez fans show strongest brand affinity for The Devil's Rejects (73.33×), Tezz (26.91×), and Riedel (glass manufacturer) (53.9×) over the country average.

Where do Sergio Perez fans live in United States?

Sergio Perez fans in United States are most concentrated in California (reach 122,088), Texas (reach 87,357), and Florida (reach 45,928). These three regions account for the largest share of the active audience.

What other brands do Sergio Perez fans also like?

Beyond Sergio Perez itself, the audience over-indexes on Tezz (26.91×), Riedel (glass manufacturer) (53.9×), Keith Stanfield (9.78×), and Home construction (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sergio Perez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.