Carlos Sainz Audience in United States

Carlos Sainz logo

Carlos Sainz has an estimated audience of 1,152,424 people in United States. 28.5% are female, 71.5% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Charles Leclerc, Max Verstappen, Lando Norris, Autodromo Nazionale Monza, George Russell.

The average Carlos Sainz fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charles Leclerc, Max Verstappen, Lando Norris, with strongest over-indexing on Charles Leclerc (81.85× the country average). Demographically, the Carlos Sainz audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Carlos Sainz fans

Demographic split for Carlos Sainz audience in United States
MetricValue
Female28.5%
Male71.5%
Average age33.6
Estimated audience size1,152,424

Audience persona

The typical Carlos Sainz fan in United States is more male, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for Carlos Sainz in United States
RegionReachAffinity
California216,3171.71×
Texas146,3021.48×
Florida114,9781.47×
New York88,7471.38×
Illinois46,5311.21×
Georgia37,1351.05×
New Jersey36,3041.24×
North Carolina36,1041.04×
Pennsylvania35,8200.92×
Virginia34,8001.24×
Massachusetts34,5871.52×
Arizona32,1771.37×
Washington31,1891.35×
Ohio30,4670.86×
Michigan26,3620.87×
Colorado23,5531.3×
Tennessee20,4050.88×
Indiana19,7390.94×
Maryland19,6660.99×
Wisconsin16,1100.93×
Nevada15,7511.41×
Minnesota15,7180.95×
South Carolina14,6740.85×
Oregon14,6671.11×
Missouri14,1990.76×
Connecticut14,0681.22×
Alabama12,8470.8×
Utah12,5641.22×
Louisiana10,2790.69×
Oklahoma10,2620.8×
Kentucky10,1420.7×
Kansas7,2280.8×
Iowa7,0530.74×
Washington, District of Columbia6,9492.01×
Arkansas6,5610.69×
Hawaii5,3421.08×
Idaho5,2290.9×
New Hampshire4,9131.08×
New Mexico4,5940.79×
Mississippi4,5520.48×
Nebraska4,2430.73×
Maine3,8440.93×
Rhode Island3,3030.9×
West Virginia2,9290.55×
Montana2,5120.79×
Delaware2,0720.65×
Vermont1,9040.94×
Alaska1,9010.77×
South Dakota1,6800.63×
Wyoming1,2730.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carlos Sainz audience
BrandAffinityCategory
Charles Leclerc81.85×Sports
Max Verstappen39.02×Sports
Lando Norris43.45×Sports
Autodromo Nazionale Monza71.46×Sports
George Russell55.81×Sports
Renault in Formula One75.11×Sports
Nico Hülkenberg68.69×Sports
Valtteri Bottas84.33×Sports
Sergio Pérez81.02×Sports
Formula One car45.21×Cars & Mobility
Lewis Hamilton20×Sports
Nico Rosberg94.4×Sports
Pierre Gasly75.62×Sports
Kimi Räikkönen77.27×Sports
Kimi Antonelli31.39×Sports
McLaren18.84×Cars & Mobility
Red Bull Racing20×Sports
McLaren F138.51×Sports
Scuderia Ferrari20×Sports
Circuit de Spa-Francorchamps37.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carlos Sainz audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
Family OrientationCONSERVATISM2.1
Risk AppetiteTHRILL1.86
Early Adopter MentalityPOWER1.65
LGBTQ+ IdentityOPEN1.56
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Carlos Sainz
CountryShare
United States14.3%
Spain9.1%
Brazil8.5%

See Carlos Sainz audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Carlos Sainz have in United States?

Carlos Sainz has an estimated audience of 1,152,424 people in United States, concentrated in California and Texas.

What is the gender split and age of Carlos Sainz fans?

28.5% of Carlos Sainz fans are female, 71.5% are male, with an average age of 33.6 years.

Which brands do Carlos Sainz fans like most?

Carlos Sainz fans show strongest brand affinity for Charles Leclerc (81.85×), Max Verstappen (39.02×), and Lando Norris (43.45×) over the country average.

Where do Carlos Sainz fans live in United States?

Carlos Sainz fans in United States are most concentrated in California (reach 216,317), Texas (reach 146,302), and Florida (reach 114,978). These three regions account for the largest share of the active audience.

What other brands do Carlos Sainz fans also like?

Beyond Carlos Sainz itself, the audience over-indexes on Max Verstappen (39.02×), Lando Norris (43.45×), Autodromo Nazionale Monza (71.46×), and George Russell (55.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carlos Sainz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.