Renault in Formula One Audience in United States

Renault in Formula One has an estimated audience of 582,338 people in United States. 27.1% are female, 72.9% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Charles Leclerc, Lewis Hamilton, Max Verstappen, Fernando Alonso, Michael Schumacher.

The average Renault in Formula One fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charles Leclerc, Lewis Hamilton, Max Verstappen, with strongest over-indexing on Charles Leclerc (107.58× the country average). Demographically, the Renault in Formula One audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Motorsport

Demographics of Renault in Formula One fans

Demographic split for Renault in Formula One audience in United States
MetricValue
Female27.1%
Male72.9%
Average age35.1
Estimated audience size582,338

Audience persona

The typical Renault in Formula One fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for Renault in Formula One in United States
RegionReachAffinity
California83,3731.3×
Texas60,9061.22×
Florida41,1691.04×
New York32,3260.99×
Illinois19,0590.98×
Georgia17,3790.97×
North Carolina16,9730.97×
Pennsylvania15,7900.81×
Virginia15,7841.11×
New Jersey14,0630.95×
Michigan13,9780.92×
Ohio13,9050.78×
Washington13,6341.17×
Massachusetts13,3691.17×
Arizona13,2601.12×
Colorado11,3881.24×
Indiana10,7461.01×
Tennessee9,8920.85×
Maryland9,2740.93×
Wisconsin7,9640.91×
Alabama7,3480.9×
Missouri7,2710.77×
Minnesota6,8750.82×
Oregon6,7961.02×
South Carolina6,6480.76×
Oklahoma6,3720.99×
Nevada5,9911.06×
Utah5,6291.08×
Connecticut5,5200.94×
Louisiana4,6330.62×
Kentucky4,6210.63×
Kansas4,1210.9×
Iowa3,7720.79×
Arkansas2,9150.61×
Idaho2,7960.96×
Hawaii2,5301.01×
Mississippi2,5090.52×
New Mexico2,4300.83×
West Virginia2,3900.88×
Nebraska2,3140.79×
New Hampshire2,2320.97×
Alaska2,0811.67×
Washington, District of Columbia2,0491.17×
Rhode Island1,9021.03×
Maine1,9000.91×
North Dakota1,7321.45×
Montana1,6631.03×
South Dakota1,6421.22×
Delaware1,5890.99×
Wyoming1,5471.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Renault in Formula One audience
BrandAffinityCategory
Charles Leclerc107.58×Sports
Lewis Hamilton70.71×Sports
Max Verstappen57.16×Sports
Fernando Alonso84.6×Sports
Michael Schumacher58.5×Sports
Pagani Zonda148.29×Cars & Mobility
Pierre Gasly102.73×Sports
Sim racing64.01×Games
Carcare16.35×Cars & Mobility
Antique car15.67×Cars & Mobility
McLaren F153×Sports
Valtteri Bottas69.22×Sports
Auto show14.12×Cars & Mobility
Mercedes AMG Petronas F130.08×Sports
Toyota Supra19.87×Cars & Mobility
Hatchback10.39×Cars & Mobility
Sergio Pérez54.12×Sports
Daniel Ricciardo40.28×Sports
James Hunt62.12×Sports
Holly Willoughby70.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Renault in Formula One audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
Family OrientationCONSERVATISM2.35
Quality AwarenessPREMIUM1.69
Early Adopter MentalityPOWER1.59
Sports ActivityPOWER1.56
LGBTQ+ IdentityOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Renault in Formula One
CountryShare
United States37.0%
Brazil25.6%
Poland7.0%

See Renault in Formula One audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Renault in Formula One have in United States?

Renault in Formula One has an estimated audience of 582,338 people in United States, concentrated in California and Texas.

What is the gender split and age of Renault in Formula One fans?

27.1% of Renault in Formula One fans are female, 72.9% are male, with an average age of 35.1 years.

Which brands do Renault in Formula One fans like most?

Renault in Formula One fans show strongest brand affinity for Charles Leclerc (107.58×), Lewis Hamilton (70.71×), and Max Verstappen (57.16×) over the country average.

Where do Renault in Formula One fans live in United States?

Renault in Formula One fans in United States are most concentrated in California (reach 83,373), Texas (reach 60,906), and Florida (reach 41,169). These three regions account for the largest share of the active audience.

What other brands do Renault in Formula One fans also like?

Beyond Renault in Formula One itself, the audience over-indexes on Lewis Hamilton (70.71×), Max Verstappen (57.16×), Fernando Alonso (84.6×), and Michael Schumacher (58.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Renault in Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.