Rascasse Audience Intelligence

Sergio Pérez Audience in United States

A data profile of the people who buy, follow and care about Sergio Pérez in United States — modelled from more than twelve digital signal sources. Sergio Pérez has an estimated audience of 418,016 people in United States.

#90among Motorsport in United States#10005among Person in United States#4021in Sports

The average Sergio Pérez fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charles Leclerc, Max Verstappen, Lando Norris, with strongest over-indexing on Charles Leclerc (375.22× the country average).

Demographically, the Sergio Pérez audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sergio Pérez fan in United States is more male, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Charles Leclerc.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sergio Pérez profile in United States.

Audience size
418K
in United States
Gender
28.0%♀
72.0% male
Age
33.7
average years
Country rank
#40611
Person in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sergio Pérez fans

28.0% are female, 72.0% are male, average age 33.7.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Sergio Pérez audience in United States
MetricValue
Female28.0%
Male72.0%
Average age33.7
Estimated audience size418,016
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Sergio Pérez audience in United States
Age bracketShare%
16-1931%
20-2925%
30-3919%
40-4914%
50+10%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Sergio Pérez audience comes from United States.

Worldwide audience distribution share by country for Sergio Pérez
CountryShare
Mexico25.9%
United States12.3%
Netherlands6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sergio Pérez audience in United States is strongest.

Fig. 05

Top regions by affinity

Sergio Pérez fans by region: top regions in United States
#RegionReachAffinity×
01California~50K2.06×
02Nevada~4K1.98×
03Texas~40K1.86×
04Arizona~7K1.48×
05Colorado~5K1.38×
06Washington~6K1.37×
07Washington, District of Columbia<1K1.36×
08Illinois~10K1.29×
09Florida~20K1.24×
10Utah~2K1.24×
11New Mexico~1K1.21×
12Massachusetts~5K1.15×
13Oregon~3K1.15×
14Connecticut~3K1.14×
15New Jersey~6K1.09×
16Virginia~6K1.08×
17North Carolina~7K1.07×
18Indiana~4K1.07×
19New York~10K1.04×
20Georgia~7K1.04×
21Wisconsin~3K0.99×
22Michigan~6K0.96×
23Kansas~2K0.96×
24Idaho~1K0.96×
25New Hampshire<1K0.96×
26Vermont<1K0.95×
27Minnesota~3K0.94×
28Hawaii<1K0.94×
29Oklahoma~2K0.90×
30Maryland~3K0.89×
31Nebraska<1K0.88×
32Tennessee~4K0.87×
33Pennsylvania~6K0.86×
34Delaware<1K0.85×
35Maine<1K0.84×
36Rhode Island<1K0.84×
37Alaska<1K0.84×
38South Carolina~3K0.83×
39Missouri~3K0.81×
40Arkansas~1K0.81×
41South Dakota<1K0.81×
42Iowa~1K0.80×
43Montana<1K0.80×
44North Dakota<1K0.78×
45Ohio~5K0.77×
46Kentucky~2K0.71×
47West Virginia<1K0.70×
48Alabama~2K0.69×
49Louisiana~2K0.66×
50Mississippi~1K0.62×
Fig. 06

Affinity by region

Affinity by region — Sergio Pérez, United States
0.62×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sergio Pérez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sergio Pérez audience
#·InterestCategoryAffinity×
01Valtteri BottasSports459.18×
02Charles LeclercSports375.22×
03Daniel RicciardoSports305.10×
04Kimi RäikkönenSports242.58×
05Nico RosbergSports235.44×
06Formula TwoSports232.60×
07Fernando AlonsoSports171.83×
08Lando NorrisSports168.04×
09Sebastian VettelSports164.99×
10Max VerstappenSports143.90×
11Ayrton SennaSports138.97×
12George RussellSports134.55×
13Michael SchumacherSports122.61×
14Renault in Formula OneSports121.60×
15McLaren F1Sports120.20×
16Liam LawsonSports117.53×
17Kimi AntonelliSports88.01×
18Lewis HamiltonSports82.78×
19Sky Sports F1Sports68.20×
20Ice Hockey World ChampionshipsSports44.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sergio Pérez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sergio Pérez audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.52×
Risk AppetiteTHRILL2.10×
Early Adopter MentalityPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sergio Pérez audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.67×
IndividualismJOY0.71×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sergio Pérez have in United States?

Sergio Pérez has an estimated audience of 418,016 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sergio Pérez fans?

28.0% of Sergio Pérez fans are female, 72.0% are male, with an average age of 33.7 years.

03

Which brands do Sergio Pérez fans like most?

Sergio Pérez fans show strongest brand affinity for Charles Leclerc (375.22×), Max Verstappen (143.9×), and Lando Norris (168.04×) over the country average.

04

Where do Sergio Pérez fans live in United States?

Sergio Pérez fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sergio Pérez fans also like?

Beyond Sergio Pérez itself, the audience over-indexes on Max Verstappen (143.9×), Lando Norris (168.04×), Valtteri Bottas (459.18×), and Daniel Ricciardo (305.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sergio Pérez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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