Sergio Pérez Audience in United States

Sergio Pérez logo

Sergio Pérez has an estimated audience of 468,502 people in United States. 28.0% are female, 72.0% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Charles Leclerc, Max Verstappen, Lando Norris, Valtteri Bottas, Daniel Ricciardo.

The average Sergio Pérez fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charles Leclerc, Max Verstappen, Lando Norris, with strongest over-indexing on Charles Leclerc (375.22× the country average). Demographically, the Sergio Pérez audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Sergio Pérez fans

Demographic split for Sergio Pérez audience in United States
MetricValue
Female28.0%
Male72.0%
Average age33.7
Estimated audience size468,502

Audience persona

The typical Sergio Pérez fan in United States is more male, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for Sergio Pérez in United States
RegionReachAffinity
California110,4512.14×
Texas79,0301.96×
Florida41,5501.31×
New York28,9631.11×
Illinois20,9201.34×
Georgia15,4171.07×
North Carolina15,2781.08×
Arizona14,1691.48×
Pennsylvania13,8230.88×
New Jersey13,3601.12×
Washington13,1361.4×
Virginia12,5441.1×
Michigan11,8160.96×
Ohio11,3290.78×
Massachusetts11,1491.21×
Colorado10,4201.41×
Nevada9,4802.09×
Indiana9,0891.06×
Tennessee8,2030.87×
Maryland7,0970.88×
Wisconsin7,0821×
Minnesota6,4540.96×
Oregon6,3841.19×
Missouri5,9850.79×
South Carolina5,8450.83×
Connecticut5,4101.15×
Utah5,0771.21×
Oklahoma4,6200.89×
Alabama4,2760.65×
Kentucky3,8220.65×
Louisiana3,7090.61×
Kansas3,4520.94×
Iowa2,9000.75×
Arkansas2,8780.75×
New Mexico2,5011.06×
Idaho2,1420.91×
Washington, District of Columbia2,0061.42×
Nebraska1,9420.83×
Mississippi1,8820.49×
Hawaii1,7920.89×
New Hampshire1,7370.94×
Maine1,3540.81×
West Virginia1,2390.57×
Rhode Island1,1760.79×
Delaware1,0000.77×
Montana9200.71×
Vermont7480.91×
South Dakota7350.68×
Alaska6910.69×
North Dakota5540.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sergio Pérez audience
BrandAffinityCategory
Charles Leclerc375.22×Sports
Max Verstappen143.9×Sports
Lando Norris168.04×Sports
Valtteri Bottas459.18×Sports
Daniel Ricciardo305.1×Sports
Lewis Hamilton82.78×Sports
George Russell134.55×Sports
Fernando Alonso171.83×Sports
Michael Schumacher122.61×Sports
Kimi Räikkönen242.58×Sports
Ayrton Senna138.97×Sports
Nico Rosberg235.44×Sports
Kimi Antonelli88.01×Sports
McLaren F1120.2×Sports
Sauber F1 Team225.11×Sports
Sebastian Vettel164.99×Sports
Ice Hockey World Championships44.04×Sports
Renault in Formula One121.6×Sports
Liam Lawson117.53×Sports
Sky Sports F168.2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sergio Pérez audience
TraitClusterScore
Luxury OrientationPREMIUM3.41
Family OrientationCONSERVATISM2.19
PatriotismCONSERVATISM1.77
Risk AppetiteTHRILL1.66
Sports ActivityPOWER1.4
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Sergio Pérez
CountryShare
United States19.6%
Mexico7.1%
United Kingdom6.7%

See Sergio Pérez audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Sergio Pérez have in United States?

Sergio Pérez has an estimated audience of 468,502 people in United States, concentrated in California and Texas.

What is the gender split and age of Sergio Pérez fans?

28.0% of Sergio Pérez fans are female, 72.0% are male, with an average age of 33.7 years.

Which brands do Sergio Pérez fans like most?

Sergio Pérez fans show strongest brand affinity for Charles Leclerc (375.22×), Max Verstappen (143.9×), and Lando Norris (168.04×) over the country average.

Where do Sergio Pérez fans live in United States?

Sergio Pérez fans in United States are most concentrated in California (reach 110,451), Texas (reach 79,030), and Florida (reach 41,550). These three regions account for the largest share of the active audience.

What other brands do Sergio Pérez fans also like?

Beyond Sergio Pérez itself, the audience over-indexes on Max Verstappen (143.9×), Lando Norris (168.04×), Valtteri Bottas (459.18×), and Daniel Ricciardo (305.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sergio Pérez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.