Rascasse Audience Intelligence

Kimi Räikkönen Audience in United States

A data profile of the people who buy, follow and care about Kimi Räikkönen in United States — modelled from more than twelve digital signal sources. Kimi Räikkönen has an estimated audience of 104,329 people in United States.

#215among Motorsport in United States#19730among Person in United States#8215in Sports

The average Kimi Räikkönen fan in United States is 33.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Charles Leclerc, Lewis Hamilton, with strongest over-indexing on Max Verstappen (153.29× the country average).

Demographically, the Kimi Räikkönen audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kimi Räikkönen fan in United States is more male, around 33.3 years old, with strong Risk Appetite tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kimi Räikkönen profile in United States.

Audience size
104K
in United States
Gender
29.0%♀
71.0% male
Age
33.3
average years
Country rank
#76843
Person in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kimi Räikkönen fans

29.0% are female, 71.0% are male, average age 33.3.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Kimi Räikkönen audience in United States
MetricValue
Female29.0%
Male71.0%
Average age33.3
Estimated audience size104,329
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Kimi Räikkönen audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Kimi Räikkönen audience comes from United States.

Worldwide audience distribution share by country for Kimi Räikkönen
CountryShare
Finland16.4%
Germany10.1%
United States7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kimi Räikkönen audience in United States is strongest.

Fig. 05

Top regions by affinity

Kimi Räikkönen fans by region: top regions in United States
#RegionReachAffinity×
01California~20K1.37×
02Washington~3K1.37×
03Massachusetts~3K1.24×
04Colorado~2K1.18×
05Connecticut~1K1.17×
06Washington, District of Columbia<1K1.15×
07Texas~10K1.14×
08New York~7K1.13×
09New Jersey~3K1.13×
10Nevada~1K1.13×
11Virginia~3K1.12×
12Alaska<1K1.12×
13Vermont<1K1.12×
14New Hampshire<1K1.11×
15Indiana~2K1.09×
16Oregon~1K1.07×
17Utah<1K1.07×
18Florida~7K1.06×
19Maine<1K1.06×
20North Carolina~3K1.05×
21North Dakota<1K1.05×
22Illinois~4K1.04×
23Hawaii<1K1.03×
24Rhode Island<1K1.03×
25Arizona~2K1.02×
26Wisconsin~2K1.02×
27Montana<1K1.01×
28Georgia~3K1.00×
29Minnesota~1K1.00×
30South Dakota<1K1.00×
31Pennsylvania~3K0.97×
32Michigan~3K0.97×
33Maryland~2K0.97×
34Idaho<1K0.95×
35Iowa<1K0.93×
36Kansas<1K0.93×
37West Virginia<1K0.93×
38Delaware<1K0.93×
39Alabama~1K0.92×
40Ohio~3K0.91×
41Nebraska<1K0.91×
42Tennessee~2K0.89×
43Missouri~1K0.87×
44Oklahoma~1K0.87×
45New Mexico<1K0.86×
46South Carolina~1K0.85×
47Arkansas<1K0.85×
48Kentucky~1K0.84×
49Mississippi<1K0.82×
50Louisiana~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Kimi Räikkönen, United States
0.80×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kimi Räikkönen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kimi Räikkönen audience
#·InterestCategoryAffinity×
01Valtteri BottasSports220.00×
02Sebastian VettelSports216.90×
03Scuderia Toro RossoSports203.12×
04Fernando AlonsoSports200.47×
05Ayrton SennaSports193.64×
06Charles LeclercSports193.05×
07Sergio PérezSports191.23×
08Michael SchumacherSports173.17×
09Daniel RicciardoSports161.00×
10Max VerstappenSports153.29×
11Mick SchumacherSports132.83×
12Formula TwoSports119.16×
13Lewis HamiltonSports101.41×
14Lando NorrisSports88.19×
15Sergio PerezSports81.77×
16George RussellSports73.38×
17Formula One carCars & Mobility70.56×
18Ice Hockey World ChampionshipsSports62.66×
19Kimi AntonelliSports47.66×
20Red Bull RacingSports40.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kimi Räikkönen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kimi Räikkönen audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.60×
TravellingTHRILL2.32×
PatriotismCONSERVATISM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kimi Räikkönen audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
CreativityOPEN0.92×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kimi Räikkönen have in United States?

Kimi Räikkönen has an estimated audience of 104,329 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kimi Räikkönen fans?

29.0% of Kimi Räikkönen fans are female, 71.0% are male, with an average age of 33.3 years.

03

Which brands do Kimi Räikkönen fans like most?

Kimi Räikkönen fans show strongest brand affinity for Max Verstappen (153.29×), Charles Leclerc (193.05×), and Lewis Hamilton (101.41×) over the country average.

04

Where do Kimi Räikkönen fans live in United States?

Kimi Räikkönen fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and Florida (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Kimi Räikkönen fans also like?

Beyond Kimi Räikkönen itself, the audience over-indexes on Charles Leclerc (193.05×), Lewis Hamilton (101.41×), Michael Schumacher (173.17×), and Fernando Alonso (200.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kimi Räikkönen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kimi Räikkönen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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