Mick Schumacher Audience in United States

Mick Schumacher has an estimated audience of 316,553 people in United States. 29.3% are female, 70.7% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Lewis Hamilton, Charles Leclerc, Fernando Alonso, Ayrton Senna.

The average Mick Schumacher fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Lewis Hamilton, Charles Leclerc, with strongest over-indexing on Max Verstappen (79.48× the country average). Demographically, the Mick Schumacher audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Mick Schumacher fans

Demographic split for Mick Schumacher audience in United States
MetricValue
Female29.3%
Male70.7%
Average age36.8
Estimated audience size316,553

Audience persona

The typical Mick Schumacher fan in United States is more male, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Mick Schumacher in United States
RegionReachAffinity
California54,4411.56×
Texas35,2451.3×
Florida30,2301.41×
New York23,6831.34×
Illinois12,2971.17×
Ohio11,1781.15×
Pennsylvania10,3650.97×
New Jersey10,0671.25×
North Carolina9,9811.05×
Virginia9,3351.21×
Georgia9,3160.96×
Michigan9,0911.1×
Washington8,2181.29×
Arizona8,2121.27×
Massachusetts8,1901.31×
Indiana6,7951.17×
Colorado5,7631.16×
Tennessee5,5700.88×
Maryland5,4951.01×
Wisconsin4,9541.04×
Missouri4,4550.87×
Connecticut4,2811.35×
South Carolina4,2740.9×
Minnesota4,0920.9×
Oregon3,7521.03×
Alabama3,5720.81×
Nevada3,4961.14×
Arkansas3,4571.33×
Kentucky2,8700.72×
Utah2,8331×
Louisiana2,6890.66×
Oklahoma2,6760.76×
Kansas1,9130.77×
Iowa1,8960.73×
Idaho1,6591.05×
Mississippi1,5860.61×
Washington, District of Columbia1,5121.59×
Hawaii1,4511.07×
New Hampshire1,3551.09×
West Virginia1,0350.7×
Nebraska9950.63×
New Mexico8550.54×
Maine8230.73×
Montana7680.87×
South Dakota7581.04×
Rhode Island7270.72×
Delaware6400.73×
Alaska6380.94×
Vermont5601.01×
North Dakota3820.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mick Schumacher audience
BrandAffinityCategory
Max Verstappen79.48×Sports
Lewis Hamilton42.63×Sports
Charles Leclerc43.77×Sports
Fernando Alonso64.83×Sports
Ayrton Senna59.48×Sports
Carcare15.81×Cars & Mobility
Google Maps4.93×Internet & Social Media
Michael Schumacher31.45×Sports
CarGurus6.62×Cars & Mobility
Daniel Ricciardo38.82×Sports
Capital One4.34×Business & Career
Valtteri Bottas49.75×Sports
Autism Awareness9.71×Health
Diabetes mellitus awareness6.45×Health
Indeed.com3.77×Business & Career
Antique car8.7×Cars & Mobility
Kia Sportage18×Cars & Mobility
Kimi Räikkönen47.59×Sports
Houston Astros7.14×Sports
Sim racing27.65×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mick Schumacher audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Family OrientationCONSERVATISM1.82
Risk AppetiteTHRILL1.73
LGBTQ+ IdentityOPEN1.61
Early Adopter MentalityPOWER1.56
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Mick Schumacher
CountryShare
Germany44.4%
United States5.4%
Italy5.1%

See Mick Schumacher audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Mick Schumacher have in United States?

Mick Schumacher has an estimated audience of 316,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Mick Schumacher fans?

29.3% of Mick Schumacher fans are female, 70.7% are male, with an average age of 36.8 years.

Which brands do Mick Schumacher fans like most?

Mick Schumacher fans show strongest brand affinity for Max Verstappen (79.48×), Lewis Hamilton (42.63×), and Charles Leclerc (43.77×) over the country average.

Where do Mick Schumacher fans live in United States?

Mick Schumacher fans in United States are most concentrated in California (reach 54,441), Texas (reach 35,245), and Florida (reach 30,230). These three regions account for the largest share of the active audience.

What other brands do Mick Schumacher fans also like?

Beyond Mick Schumacher itself, the audience over-indexes on Lewis Hamilton (42.63×), Charles Leclerc (43.77×), Fernando Alonso (64.83×), and Ayrton Senna (59.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mick Schumacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.