Rascasse Audience Intelligence

Mick Schumacher Audience in United States

A data profile of the people who buy, follow and care about Mick Schumacher in United States — modelled from more than twelve digital signal sources. Mick Schumacher has an estimated audience of 309,321 people in United States.

#115among Motorsport in United States#11891among Person in United States#4777in Sports

The average Mick Schumacher fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Fernando Alonso, Ayrton Senna, with strongest over-indexing on Max Verstappen (79.99× the country average).

Demographically, the Mick Schumacher audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mick Schumacher fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mick Schumacher profile in United States.

Audience size
309K
in United States
Gender
28.9%♀
71.1% male
Age
35.0
average years
Country rank
#47586
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mick Schumacher fans

28.9% are female, 71.1% are male, average age 35.0.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Mick Schumacher audience in United States
MetricValue
Female28.9%
Male71.1%
Average age35.0
Estimated audience size309,321
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Mick Schumacher audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Mick Schumacher audience comes from United States.

Worldwide audience distribution share by country for Mick Schumacher
CountryShare
Germany44.9%
United States5.6%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mick Schumacher audience in United States is strongest.

Fig. 05

Top regions by affinity

Mick Schumacher fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K3.04×
02California~50K1.41×
03Washington, District of Columbia~1K1.31×
04Florida~30K1.30×
05Washington~8K1.26×
06Connecticut~4K1.26×
07New York~20K1.20×
08Texas~30K1.18×
09New Jersey~9K1.18×
10Massachusetts~7K1.18×
11Arizona~7K1.16×
12Wisconsin~5K1.16×
13Illinois~10K1.14×
14Ohio~10K1.13×
15Virginia~8K1.12×
16Arkansas~3K1.11×
17Michigan~9K1.10×
18Colorado~5K1.07×
19Nevada~3K1.05×
20South Dakota<1K1.03×
21New Hampshire~1K1.02×
22Oregon~4K1.01×
23Idaho~2K1.01×
24Hawaii~1K1.01×
25Vermont<1K1.00×
26North Carolina~9K0.99×
27Pennsylvania~10K0.98×
28Utah~3K0.98×
29Maryland~5K0.96×
30Alaska<1K0.96×
31Georgia~9K0.94×
32Missouri~5K0.92×
33South Carolina~4K0.92×
34Montana<1K0.91×
35Tennessee~5K0.90×
36Kentucky~3K0.89×
37Kansas~2K0.89×
38Minnesota~4K0.88×
39Iowa~2K0.87×
40Maine<1K0.87×
41Delaware<1K0.87×
42Alabama~4K0.86×
43Rhode Island<1K0.86×
44North Dakota<1K0.86×
45West Virginia~1K0.85×
46Nebraska~1K0.82×
47Oklahoma~3K0.81×
48New Mexico~1K0.80×
49Mississippi~2K0.75×
50Louisiana~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Mick Schumacher, United States
0.72×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mick Schumacher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mick Schumacher audience
#·InterestCategoryAffinity×
01Fernando AlonsoSports167.67×
02Ayrton SennaSports149.66×
03Kimi RäikkönenSports132.83×
04Valtteri BottasSports125.23×
05Singapore Grand PrixSports115.89×
06Sergio PérezSports98.77×
07Daniel RicciardoSports90.63×
08Max VerstappenSports79.99×
09Michael SchumacherSports64.76×
10Pierre GaslySports43.07×
11Sim racingGames36.79×
12Charles LeclercSports35.55×
13Lewis HamiltonSports30.68×
14Mercedes AMG Petronas F1Sports20.92×
15Scuderia FerrariSports20.91×
16Red Bull RacingSports20.90×
17CarcareCars & Mobility18.34×
18Antique carCars & Mobility10.03×
19Auto showCars & Mobility9.38×
20Formula OneSports5.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mick Schumacher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mick Schumacher audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Family OrientationCONSERVATISM1.84×
Risk AppetiteTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mick Schumacher audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
SpiritualityBALANCE0.81×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mick Schumacher have in United States?

Mick Schumacher has an estimated audience of 309,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mick Schumacher fans?

28.9% of Mick Schumacher fans are female, 71.1% are male, with an average age of 35.0 years.

03

Which brands do Mick Schumacher fans like most?

Mick Schumacher fans show strongest brand affinity for Max Verstappen (79.99×), Fernando Alonso (167.67×), and Ayrton Senna (149.66×) over the country average.

04

Where do Mick Schumacher fans live in United States?

Mick Schumacher fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mick Schumacher fans also like?

Beyond Mick Schumacher itself, the audience over-indexes on Fernando Alonso (167.67×), Ayrton Senna (149.66×), Valtteri Bottas (125.23×), and Lewis Hamilton (30.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mick Schumacher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mick Schumacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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