Rascasse Audience Intelligence

Singapore Grand Prix Audience in United States

A data profile of the people who buy, follow and care about Singapore Grand Prix in United States — modelled from more than twelve digital signal sources. Singapore Grand Prix has an estimated audience of 188,582 people in United States.

#158among Motorsport in United States#849among Event in United States#6386in Sports

The average Singapore Grand Prix fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lewis Hamilton, Italian Grand Prix, Michael Schumacher, with strongest over-indexing on Lewis Hamilton (103.59× the country average).

Demographically, the Singapore Grand Prix audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Singapore Grand Prix fan in United States is more male, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Lewis Hamilton.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Singapore Grand Prix profile in United States.

Audience size
189K
in United States
Gender
29.4%♀
70.6% male
Age
38.8
average years
Country rank
#60249
Event in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singapore Grand Prix fans

29.4% are female, 70.6% are male, average age 38.8.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Singapore Grand Prix audience in United States
MetricValue
Female29.4%
Male70.6%
Average age38.8
Estimated audience size188,582
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Singapore Grand Prix audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4919%
50+20%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Singapore Grand Prix audience comes from United States.

Worldwide audience distribution share by country for Singapore Grand Prix
CountryShare
United States10.1%
United Kingdom10.0%
Mexico8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singapore Grand Prix audience in United States is strongest.

Fig. 05

Top regions by affinity

Singapore Grand Prix fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K2.05×
02Massachusetts~6K1.65×
03California~30K1.44×
04New York~10K1.41×
05Washington~5K1.40×
06Virginia~6K1.29×
07Connecticut~2K1.27×
08Colorado~4K1.26×
09New Jersey~6K1.23×
10Illinois~7K1.13×
11New Hampshire<1K1.13×
12Vermont<1K1.13×
13Texas~20K1.12×
14Florida~10K1.08×
15Maryland~3K1.07×
16Hawaii<1K1.07×
17Indiana~4K1.06×
18Rhode Island<1K1.04×
19North Carolina~6K1.03×
20Maine<1K1.02×
21Nevada~2K1.01×
22Georgia~6K1.00×
23Oregon~2K0.99×
24Pennsylvania~6K0.98×
25Alaska<1K0.97×
26Michigan~5K0.96×
27Arizona~4K0.96×
28Utah~2K0.96×
29Delaware<1K0.96×
30Idaho<1K0.94×
31North Dakota<1K0.94×
32Wisconsin~3K0.93×
33Montana<1K0.92×
34South Dakota<1K0.92×
35Minnesota~2K0.89×
36Kansas~1K0.89×
37South Carolina~2K0.87×
38Iowa~1K0.87×
39New Mexico<1K0.86×
40Nebraska<1K0.86×
41Ohio~5K0.85×
42West Virginia<1K0.84×
43Tennessee~3K0.82×
44Kentucky~2K0.79×
45Arkansas~1K0.78×
46Missouri~2K0.76×
47Alabama~2K0.76×
48Oklahoma~2K0.76×
49Mississippi~1K0.74×
50Louisiana~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Singapore Grand Prix, United States
0.72×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singapore Grand Prix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singapore Grand Prix audience
#·InterestCategoryAffinity×
01Italian Grand PrixSports524.19×
02Austrian Grand PrixSports267.08×
03Hungarian Grand PrixSports267.08×
04Dutch Grand PrixSports267.08×
05Spanish Grand PrixSports267.08×
06Emilia Romagna Grand PrixSports267.08×
07Kimi RäikkönenSports212.12×
08Sebastian VettelSports178.10×
09Michael SchumacherSports159.61×
10Mick SchumacherSports115.89×
11KoenigseggCars & Mobility111.13×
12Lewis HamiltonSports103.59×
13Sergio PerezSports94.04×
14Pagani HuayraCars & Mobility80.65×
15United States Grand PrixSports68.13×
16Mercedes AMG Petronas F1Sports51.83×
17Lamborghini HuracánCars & Mobility44.88×
18Scuderia FerrariSports38.16×
19Lamborghini AventadorCars & Mobility37.75×
20SupercarCars & Mobility14.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singapore Grand Prix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singapore Grand Prix audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.72×
IndulgenceJOY1.43×
Sports ActivityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singapore Grand Prix audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
SpiritualityBALANCE0.74×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singapore Grand Prix have in United States?

Singapore Grand Prix has an estimated audience of 188,582 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Singapore Grand Prix fans?

29.4% of Singapore Grand Prix fans are female, 70.6% are male, with an average age of 38.8 years.

03

Which brands do Singapore Grand Prix fans like most?

Singapore Grand Prix fans show strongest brand affinity for Lewis Hamilton (103.59×), Italian Grand Prix (524.19×), and Michael Schumacher (159.61×) over the country average.

04

Where do Singapore Grand Prix fans live in United States?

Singapore Grand Prix fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Singapore Grand Prix fans also like?

Beyond Singapore Grand Prix itself, the audience over-indexes on Italian Grand Prix (524.19×), Michael Schumacher (159.61×), Koenigsegg (111.13×), and Austrian Grand Prix (267.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Singapore Grand Prix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Singapore Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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