Lamborghini Aventador Audience in United States

Lamborghini Aventador logo

Lamborghini Aventador has an estimated audience of 2,193,614 people in United States. 35.2% are female, 64.8% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Pagani Huayra, The Bernie Mac Show, Bugatti Veyron, Audi R8, Acura MDX.

The average Lamborghini Aventador fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pagani Huayra, The Bernie Mac Show, Bugatti Veyron, with strongest over-indexing on Pagani Huayra (49.43× the country average). Demographically, the Lamborghini Aventador audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Lamborghini Aventador fans

Demographic split for Lamborghini Aventador audience in United States
MetricValue
Female35.2%
Male64.8%
Average age37.2
Estimated audience size2,193,614

Audience persona

The typical Lamborghini Aventador fan in United States is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Pagani Huayra.

Top regions in United States

Top regions ranked by reach for Lamborghini Aventador in United States
RegionReachAffinity
California327,5651.36×
Texas240,9761.28×
Florida225,9861.52×
New York133,1161.09×
Georgia87,1811.29×
Illinois82,9011.13×
Pennsylvania71,8670.97×
North Carolina69,3421.05×
Ohio64,3970.95×
New Jersey62,9791.13×
Michigan60,8921.06×
Virginia60,6711.14×
Arizona56,9601.27×
Washington52,4371.19×
Tennessee51,0601.16×
Massachusetts46,3351.07×
Indiana42,2261.05×
Colorado37,7661.09×
Maryland37,5861×
Missouri37,1431.05×
South Carolina32,2060.98×
Alabama29,6360.97×
Minnesota29,0410.92×
Louisiana28,3151×
Wisconsin27,4950.83×
Utah27,1581.38×
Kentucky25,7090.93×
Nevada25,1591.19×
Oklahoma24,8881.02×
Oregon23,8440.95×
Connecticut22,1261.01×
Kansas18,3381.06×
Arkansas17,4850.97×
Mississippi16,0750.89×
Iowa16,0490.89×
Idaho11,6941.06×
Nebraska11,1131.01×
New Mexico10,0960.92×
Hawaii8,6000.91×
West Virginia7,8830.77×
New Hampshire7,8770.91×
Rhode Island5,9880.86×
Maine5,6680.72×
Washington, District of Columbia5,5550.84×
Delaware4,6460.77×
Montana4,3950.72×
North Dakota3,8740.86×
South Dakota3,7260.73×
Alaska3,1800.68×
Vermont2,4450.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lamborghini Aventador audience
BrandAffinityCategory
Pagani Huayra49.43×Cars & Mobility
The Bernie Mac Show75.65×Movies & TV
Bugatti Veyron41.59×Cars & Mobility
Audi R822.79×Cars & Mobility
Acura MDX20.73×Cars & Mobility
Lamborghini Urus18.95×Cars & Mobility
McLaren P137.38×Cars & Mobility
McLaren13.2×Cars & Mobility
National Auto Sport Association17.55×Sports
Dakar Rally18.78×Sports
Lamborghini Huracán20.99×Cars & Mobility
Lamborghini Gallardo25.02×Cars & Mobility
McLaren 650S58.11×Cars & Mobility
Surrey28.34×Travel & Leisure
Full-size car5.46×Cars & Mobility
V8 engine6.83×Cars & Mobility
Coupé7.01×Cars & Mobility
Jaguar Cars7.45×Cars & Mobility
Convertible7.01×Cars & Mobility
Range Rover (L405)9.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lamborghini Aventador audience
TraitClusterScore
Risk AppetiteTHRILL3.49
Luxury OrientationPREMIUM3.1
Early Adopter MentalityPOWER2.05
LGBTQ+ IdentityOPEN2.04
Family OrientationCONSERVATISM1.9
Need for SecurityCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Lamborghini Aventador
CountryShare
United States20.5%
United Kingdom6.5%
Germany5.6%

See Lamborghini Aventador audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Lamborghini Aventador have in United States?

Lamborghini Aventador has an estimated audience of 2,193,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Lamborghini Aventador fans?

35.2% of Lamborghini Aventador fans are female, 64.8% are male, with an average age of 37.2 years.

Which brands do Lamborghini Aventador fans like most?

Lamborghini Aventador fans show strongest brand affinity for Pagani Huayra (49.43×), The Bernie Mac Show (75.65×), and Bugatti Veyron (41.59×) over the country average.

Where do Lamborghini Aventador fans live in United States?

Lamborghini Aventador fans in United States are most concentrated in California (reach 327,565), Texas (reach 240,976), and Florida (reach 225,986). These three regions account for the largest share of the active audience.

What other brands do Lamborghini Aventador fans also like?

Beyond Lamborghini Aventador itself, the audience over-indexes on The Bernie Mac Show (75.65×), Bugatti Veyron (41.59×), Audi R8 (22.79×), and Acura MDX (20.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamborghini Aventador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.