Surrey Audience in United States

Surrey has an estimated audience of 468,326 people in United States. 47.5% are female, 52.5% are male, average age 43.4. Top regions: California, Louisiana, Texas. Top brand affinities: CarGurus, Capital One, Google Maps, Pagani Huayra, Aaron Rodgers.

The average Surrey fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Louisiana, Texas. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (24.46× the country average). Demographically, the Surrey audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Surrey fans

Demographic split for Surrey audience in United States
MetricValue
Female47.5%
Male52.5%
Average age43.4
Estimated audience size468,326

Audience persona

The typical Surrey fan in United States is balanced, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Surrey in United States
RegionReachAffinity
California61,3221.19×
Louisiana53,1788.81×
Texas28,7670.71×
New York27,3131.04×
Washington27,1762.89×
Florida23,4580.74×
Pennsylvania13,6230.86×
Illinois12,2420.78×
New Jersey12,0661.01×
Virginia10,4460.92×
Georgia10,0050.69×
North Carolina9,2530.66×
Ohio9,1610.63×
Michigan8,6040.7×
Massachusetts8,4450.92×
Oregon7,5561.41×
Arizona6,9910.73×
Maryland6,5050.81×
Colorado6,4780.88×
Minnesota5,5340.82×
Tennessee5,4950.58×
Missouri5,4860.73×
Indiana5,3420.62×
Alabama4,7730.73×
Wisconsin4,6670.66×
South Carolina3,7400.53×
Connecticut3,6570.78×
North Dakota3,5623.7×
Nevada3,5590.79×
Kentucky3,3560.57×
Utah3,3110.79×
Oklahoma3,1490.61×
Kansas2,7970.76×
Mississippi2,2990.6×
Iowa2,1710.56×
Arkansas2,1420.56×
Washington, District of Columbia1,9731.4×
Hawaii1,7250.86×
Idaho1,6540.7×
New Mexico1,3000.55×
Nebraska1,2490.53×
Maine1,1930.71×
New Hampshire1,1600.63×
West Virginia1,0560.48×
Rhode Island9900.66×
Delaware9480.73×
Montana9080.7×
Alaska7750.77×
Vermont6030.73×
South Dakota5790.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surrey audience
BrandAffinityCategory
CarGurus24.46×Cars & Mobility
Capital One13.42×Business & Career
Google Maps10.62×Internet & Social Media
Pagani Huayra60.5×Cars & Mobility
Aaron Rodgers14.89×Sports
Indeed.com8.48×Business & Career
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
AccuWeather12.52×Home & Garden
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car11.17×Cars & Mobility
Z Gallerie77.6×Arts & Culture
Cameron Diaz22.12×Movies & TV
Google News9.91×News
Diane Keaton9.87×Movies & TV
Circle K10.88×Shopping
Beetlejuice7.27×Movies & TV
DeviantArt10.59×Internet & Social Media
Microblogging12.67×Technology & Electronics
Blake Lively13.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surrey audience
TraitClusterScore
Risk AppetiteTHRILL3.22
Luxury OrientationPREMIUM2.4
Career OrientationPOWER2.27
PatriotismCONSERVATISM2.25
Community OrientationOPEN2.12
Pet OwnershipJOY1.87

Worldwide distribution

Worldwide audience distribution share by country for Surrey
CountryShare
United Kingdom65.8%
United States8.4%
Canada7.6%

See Surrey audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Surrey have in United States?

Surrey has an estimated audience of 468,326 people in United States, concentrated in California and Louisiana.

What is the gender split and age of Surrey fans?

47.5% of Surrey fans are female, 52.5% are male, with an average age of 43.4 years.

Which brands do Surrey fans like most?

Surrey fans show strongest brand affinity for CarGurus (24.46×), Capital One (13.42×), and Google Maps (10.62×) over the country average.

Where do Surrey fans live in United States?

Surrey fans in United States are most concentrated in California (reach 61,322), Louisiana (reach 53,178), and Texas (reach 28,767). These three regions account for the largest share of the active audience.

What other brands do Surrey fans also like?

Beyond Surrey itself, the audience over-indexes on Capital One (13.42×), Google Maps (10.62×), Pagani Huayra (60.5×), and Aaron Rodgers (14.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.