Rascasse Audience Intelligence

Surrey Audience in United States

A data profile of the people who buy, follow and care about Surrey in United States — modelled from more than twelve digital signal sources. Surrey has an estimated audience of 468,326 people in United States.

#4067among POI in United States#3076in Travel & Leisure

The average Surrey fan in United States is 43.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Louisiana, Washington.

Top brand affinities include Sportsman's Warehouse, Pagani Huayra, Lamborghini Aventador, with strongest over-indexing on Sportsman's Warehouse (42.22× the country average).

Demographically, the Surrey audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Surrey fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Sportsman's Warehouse.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surrey profile in United States.

Audience size
468K
in United States
Gender
47.5%♀
52.5% male
Age
43.4
average years
Country rank
#38065
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Surrey fans

47.5% are female, 52.5% are male, average age 43.4.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Surrey audience in United States
MetricValue
Female47.5%
Male52.5%
Average age43.4
Estimated audience size468,326
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Surrey audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4928%
50+27%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Surrey audience comes from United States.

Worldwide audience distribution share by country for Surrey
CountryShare
United Kingdom65.8%
United States8.4%
Canada7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surrey audience in United States is strongest.

Fig. 05

Top regions by affinity

Surrey fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K8.27×
02North Dakota~6K6.23×
03Washington~30K2.94×
04Oregon~7K1.33×
05Washington, District of Columbia~2K1.25×
06California~60K1.10×
07New York~30K0.96×
08New Jersey~10K0.94×
09Hawaii~2K0.90×
10Alaska<1K0.90×
11Vermont<1K0.87×
12Massachusetts~8K0.86×
13Virginia~10K0.85×
14Montana~1K0.85×
15Colorado~6K0.84×
16Pennsylvania~10K0.82×
17Minnesota~5K0.81×
18Delaware~1K0.81×
19Idaho~2K0.80×
20Maine~1K0.80×
21Utah~3K0.79×
22Kansas~3K0.79×
23Maryland~6K0.78×
24Connecticut~4K0.78×
25South Dakota<1K0.77×
26Nevada~3K0.76×
27Rhode Island~1K0.76×
28Alabama~5K0.74×
29New Hampshire~1K0.74×
30Illinois~10K0.73×
31Arizona~7K0.72×
32Missouri~5K0.72×
33Florida~20K0.71×
34Mississippi~3K0.69×
35New Mexico~2K0.69×
36Michigan~8K0.68×
37West Virginia~1K0.68×
38Georgia~10K0.67×
39Wisconsin~5K0.67×
40Oklahoma~3K0.67×
41Arkansas~3K0.66×
42Nebraska~2K0.66×
43Texas~30K0.65×
44Iowa~2K0.64×
45Ohio~9K0.63×
46North Carolina~9K0.63×
47Indiana~5K0.63×
48Tennessee~6K0.62×
49Kentucky~4K0.62×
50South Carolina~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Surrey, United States
0.57×1.00×8.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surrey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surrey audience
#·InterestCategoryAffinity×
01Pagani HuayraCars & Mobility52.10×
02Z GallerieArts & Culture42.67×
03Sportsman's WarehouseShopping42.22×
04Lamborghini AventadorCars & Mobility28.34×
05Cultural tourismTravel & Leisure23.17×
06Volvo S60Cars & Mobility20.00×
07BMW 6 SeriesCars & Mobility20.00×
08Porsche BoxsterCars & Mobility20.00×
09Audi S5Cars & Mobility19.73×
10EasyJetTravel & Leisure18.55×
11Mazda6Cars & Mobility17.98×
12Ice Hockey World ChampionshipsSports17.20×
13BMW 4 SeriesCars & Mobility15.68×
14Honda CityCars & Mobility15.32×
15RyanairTravel & Leisure14.56×
16Škoda AutoCars & Mobility11.69×
17Max VerstappenSports8.94×
18StuttgartTravel & Leisure7.61×
19Google ImagesInternet & Social Media5.97×
20Formula OneSports4.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surrey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surrey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.94×
Career OrientationPOWER2.55×
Community OrientationOPEN2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surrey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.85×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surrey have in United States?

Surrey has an estimated audience of 468,326 people in United States, concentrated in California and Louisiana.

02

What is the gender split and age of Surrey fans?

47.5% of Surrey fans are female, 52.5% are male, with an average age of 43.4 years.

03

Which brands do Surrey fans like most?

Surrey fans show strongest brand affinity for Sportsman's Warehouse (42.22×), Pagani Huayra (52.1×), and Lamborghini Aventador (28.34×) over the country average.

04

Where do Surrey fans live in United States?

Surrey fans in United States are most concentrated in California (reach ~60K), Louisiana (reach ~50K), and Washington (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Surrey fans also like?

Beyond Surrey itself, the audience over-indexes on Pagani Huayra (52.1×), Lamborghini Aventador (28.34×), Ice Hockey World Championships (17.2×), and Z Gallerie (42.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Surrey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Surrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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