A data profile of the people who buy, follow and care about Surrey in United Kingdom — modelled from more than twelve digital signal sources. Surrey has an estimated audience of 3,657,909 people in United Kingdom.
The average Surrey fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, Purchase discount, with strongest over-indexing on Wikipedia (3.14× the country average).
Demographically, the Surrey audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Surrey fan in United Kingdom is more female, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Surrey profile in United Kingdom.
58.6% are female, 41.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.9 |
| Estimated audience size | 3,657,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Surrey audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 65.8% |
| United States | 8.4% |
| Canada | 7.6% |
Where the Surrey audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~2M | 3.64× | |
| 02 | England | ~2.5M | 2.33× | |
| 03 | West Midlands | ~100K | 0.88× | |
| 04 | East of England | ~300K | 0.86× | |
| 05 | Wales | ~200K | 0.74× | |
| 06 | Yorkshire and the Humber | ~200K | 0.72× | |
| 07 | South West | ~200K | 0.60× | |
| 08 | North East | ~80K | 0.59× | |
| 09 | Scotland | ~200K | 0.55× | |
| 10 | East Midlands | ~100K | 0.55× | |
| 11 | Northern Ireland | ~50K | 0.49× | |
| 12 | North West | ~100K | 0.32× |
The strongest cross-interests of the Surrey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Purchase discount | Shopping | 4.49× | ||
| 02 | Wikipedia | Internet & Social Media | 3.14× | ||
| 03 | Esso | Cars & Mobility | 2.63× | ||
| 04 | Risk management | Business & Career | 2.56× | ||
| 05 | Mortgage calculator | Home & Garden | 2.51× | ||
| 06 | Mobile home | Cars & Mobility | 2.36× | ||
| 07 | Refrigerator | Home & Garden | 2.35× | ||
| 08 | Mother's Day | Kids & Family | 2.32× | ||
| 09 | Satire | Literature | 2.23× | ||
| 10 | Hobby | Home & Garden | 2.02× | ||
| 11 | Internet & Social Media | 1.93× | |||
| 12 | Volunteering | Politics & Society | 1.89× | ||
| 13 | Weddings | Kids & Family | 1.86× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.81× | ||
| 15 | Breaking news | Movies & TV | 1.66× | ||
| 16 | Kitchen | Home & Garden | 1.62× | ||
| 17 | Distilled beverage | Food & Beverages | 1.62× | ||
| 18 | William Hill (bookmaker) | Games | 1.62× | ||
| 19 | Energy | Home & Garden | 1.56× | ||
| 20 | Aldi | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Sports Activity | POWER | 0.85× | |
| Early Adopter Mentality | POWER | 0.87× |
Surrey has an estimated audience of 3,657,909 people in United Kingdom, concentrated in England and South East.
58.6% of Surrey fans are female, 41.4% are male, with an average age of 45.9 years.
Surrey fans show strongest brand affinity for Wikipedia (3.14×), Hobby (2.02×), and Purchase discount (4.49×) over the country average.
Surrey fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~2M), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Surrey itself, the audience over-indexes on Hobby (2.02×), Purchase discount (4.49×), Weddings (1.86×), and Esso (2.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Surrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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