A data profile of the people who buy, follow and care about Argos in United Kingdom — modelled from more than twelve digital signal sources. Argos has an estimated audience of 102,514,995 people in United Kingdom.
The average Argos fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
The key figures that characterise the Argos profile in United Kingdom.
57.5% are female, 42.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 42.3 |
| Estimated audience size | 102,514,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Argos audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 80.4% |
| Italy | 14.5% |
| United States | 1.4% |
Where the Argos audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~2M | 1.63× | |
| 02 | Yorkshire and the Humber | ~4M | 1.44× | |
| 03 | Northern Ireland | ~1.5M | 1.32× | |
| 04 | North East | ~2M | 1.21× | |
| 05 | Wales | ~3M | 1.03× | |
| 06 | Scotland | ~4.5M | 0.88× | |
| 07 | East Midlands | ~3.5M | 0.88× | |
| 08 | South West | ~4M | 0.84× | |
| 09 | South East | ~7M | 0.78× | |
| 10 | England | ~48M | 0.77× | |
| 11 | East of England | ~4.5M | 0.75× | |
| 12 | North West | ~5M | 0.47× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Argos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.