Rascasse Audience Intelligence

Strictly Come Dancing Audience in United Kingdom

A data profile of the people who buy, follow and care about Strictly Come Dancing in United Kingdom — modelled from more than twelve digital signal sources. Strictly Come Dancing has an estimated audience of 14,173,770 people in United Kingdom.

#4among Concert venue in United Kingdom#13among POI in United Kingdom#14in Music & Radio

The average Strictly Come Dancing fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, North West.

Top brand affinities include Strictly Come Dancing, EastEnders, Emmerdale, with strongest over-indexing on Strictly Come Dancing (4.33× the country average).

Demographically, the Strictly Come Dancing audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Strictly Come Dancing fan in United Kingdom is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Strictly Come Dancing.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strictly Come Dancing profile in United Kingdom.

Audience size
14.2M
in United Kingdom
Gender
57.6%♀
42.4% male
Age
44.2
average years
Country rank
#274
POI in United Kingdom
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strictly Come Dancing fans

57.6% are female, 42.4% are male, average age 44.2.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Strictly Come Dancing audience in United Kingdom
MetricValue
Female57.6%
Male42.4%
Average age44.2
Estimated audience size14,173,770
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Strictly Come Dancing audience in United Kingdom
Age bracketShare%
16-1910%
20-2916%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Strictly Come Dancing audience comes from United Kingdom.

Worldwide audience distribution share by country for Strictly Come Dancing
CountryShare
United Kingdom92.8%
United States1.9%
Ireland1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strictly Come Dancing audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Strictly Come Dancing fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East Midlands~700K1.40×
02England~5M1.36×
03South West~800K1.34×
04North West~900K1.23×
05East of England~700K1.08×
06South East~900K1.02×
07Wales~400K0.98×
08North East~200K0.90×
09Scotland~500K0.86×
10Yorkshire and the Humber~400K0.80×
11Northern Ireland~200K0.79×
12West Midlands~200K0.69×
13Greater London~500K0.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strictly Come Dancing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strictly Come Dancing audience
#·InterestCategoryAffinity×
01Strictly Come DancingSports4.33×
02Lorraine KellyMovies & TV2.97×
03Tess DalyFashion & Accessoires2.81×
04Ronan KeatingMusic & Radio2.52×
05Loose WomenMovies & TV2.19×
06Britain's Got TalentMovies & TV2.10×
07Davina McCallMovies & TV2.06×
08EmmerdaleMovies & TV2.01×
09Tom HardyMovies & TV1.96×
10EastEndersMovies & TV1.91×
11Sex and the CityMovies & TV1.88×
12Coronation StreetMovies & TV1.74×
13Fat FaceFashion & Accessoires1.64×
14LittlewoodsBusiness & Career1.62×
15Soap operaMovies & TV1.59×
16FrockFashion & Accessoires1.58×
17Revolution (TV series)Movies & TV1.57×
18The WorksShopping1.52×
19GownFashion & Accessoires1.51×
20Dick Van DykeMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strictly Come Dancing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strictly Come Dancing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.26×
IndulgenceJOY1.24×
TravellingTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strictly Come Dancing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.94×
Pet OwnershipJOY0.96×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strictly Come Dancing have in United Kingdom?

Strictly Come Dancing has an estimated audience of 14,173,770 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Strictly Come Dancing fans?

57.6% of Strictly Come Dancing fans are female, 42.4% are male, with an average age of 44.2 years.

03

Which brands do Strictly Come Dancing fans like most?

Strictly Come Dancing fans show strongest brand affinity for Strictly Come Dancing (4.33×), EastEnders (1.91×), and Emmerdale (2.01×) over the country average.

04

Where do Strictly Come Dancing fans live in United Kingdom?

Strictly Come Dancing fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and North West (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Strictly Come Dancing fans also like?

Beyond Strictly Come Dancing itself, the audience over-indexes on EastEnders (1.91×), Emmerdale (2.01×), Coronation Street (1.74×), and Tess Daly (2.81×) compared to the United Kingdom average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Strictly Come Dancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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