A data profile of the people who buy, follow and care about Odeon in United Kingdom — modelled from more than twelve digital signal sources. Odeon has an estimated audience of 9,723,534 people in United Kingdom.
Odeon has an estimated audience of 9,723,534 people in United Kingdom. 55.5% are female, 44.5% are male, average age 41.9.
The key figures that characterise the Odeon profile in United Kingdom.
55.5% are female, 44.5% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 41.9 |
| Estimated audience size | 9,723,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Odeon audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 74.9% |
| Ireland | 5.1% |
| Norway | 3.4% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Odeon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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