hmv Audience in United Kingdom
hmv has an estimated audience of 9,218,654 people in United Kingdom. 58.2% are female, 41.8% are male, average age 43.9. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Weddings, Luxury yacht, Kitchenware, Expensive Taste, Bioderma.
The average hmv fan in United Kingdom is 43.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Weddings, Luxury yacht, Kitchenware, with strongest over-indexing on Weddings (1.5× the country average). Demographically, the hmv audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of hmv fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.9 |
| Estimated audience size | 9,218,654 |
Audience persona
The typical hmv fan in United Kingdom is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 5,016,505 | 0.59× |
| Yorkshire and the Humber | 1,096,790 | 1.48× |
| South East | 1,059,876 | 0.86× |
| Scotland | 1,022,094 | 1.23× |
| South West | 647,983 | 0.85× |
| Wales | 631,983 | 1.2× |
| West Midlands | 614,812 | 1.56× |
| East Midlands | 546,864 | 0.84× |
| East of England | 527,827 | 0.63× |
| North East | 471,649 | 1.32× |
| North West | 460,960 | 0.47× |
| Northern Ireland | 278,436 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.5× | Kids & Family |
| Luxury yacht | 2.76× | Travel & Leisure |
| Kitchenware | 2.25× | Home & Garden |
| Expensive Taste | 2.01× | Business & Career |
| Bioderma | 5.61× | Beauty & Wellness |
| Home business | 3.01× | Business & Career |
| TripAdvisor | 1.56× | Travel & Leisure |
| Purchase discount | 2.75× | Shopping |
| Mango | 2.83× | Shopping |
| Betfair | 1.68× | Games |
| Drinking establishment | 2.48× | Food & Beverages |
| Smyths Toys Superstores | 3.4× | Shopping |
| La Roche-Posay | 3.64× | Beauty & Wellness |
| Tax refund | 2.43× | Business & Career |
| Trivago | 1.7× | Travel & Leisure |
| Urban Outfitters | 1.65× | Shopping |
| Calvin Klein | 2.06× | Fashion & Accessoires |
| Hip-hop dance | 2.68× | Sports |
| Smart device | 1.9× | Technology & Electronics |
| Ethanol | 2.18× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Luxury Orientation | PREMIUM | 1.16 |
| Convenience Orientation | PREMIUM | 1.05 |
| Community Orientation | OPEN | 1.03 |
| Social Media Usage | JOY | 1.03 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 50.6% |
| Japan | 44.0% |
| United States | 1.2% |
See hmv audiences in other countries
More Concert venue audiences in United Kingdom
- Argos (97,939,869)
- Morrison (65,615,818)
- Buckingham Palace (13,287,154)
- Odeon (9,477,539)
- Crystal Palace (8,632,187)
Frequently asked questions
How many fans does hmv have in United Kingdom?
hmv has an estimated audience of 9,218,654 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of hmv fans?
58.2% of hmv fans are female, 41.8% are male, with an average age of 43.9 years.
Which brands do hmv fans like most?
hmv fans show strongest brand affinity for Weddings (1.5×), Luxury yacht (2.76×), and Kitchenware (2.25×) over the country average.
Where do hmv fans live in United Kingdom?
hmv fans in United Kingdom are most concentrated in England (reach 5,016,505), Yorkshire and the Humber (reach 1,096,790), and South East (reach 1,059,876). These three regions account for the largest share of the active audience.
What other brands do hmv fans also like?
Beyond hmv itself, the audience over-indexes on Luxury yacht (2.76×), Kitchenware (2.25×), Expensive Taste (2.01×), and Bioderma (5.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for hmv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.