Buckingham Palace Audience in United Kingdom
Buckingham Palace has an estimated audience of 13,287,153 people in United Kingdom. 57.8% are female, 42.2% are male, average age 44.2. Top regions: England, South East, East of England. Top brand affinities: Buckingham Palace, Mail Online, Princess Beatrice of York, Argo (2012 film), Kingswood.
The average Buckingham Palace fan in United Kingdom is 44.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Buckingham Palace, Mail Online, Princess Beatrice of York, with strongest over-indexing on Buckingham Palace (47.27× the country average). Demographically, the Buckingham Palace audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Buckingham Palace fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.2 |
| Estimated audience size | 13,287,153 |
Audience persona
The typical Buckingham Palace fan in United Kingdom is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Buckingham Palace.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,965,365 | 1.81× |
| South East | 2,818,100 | 1.58× |
| East of England | 1,205,852 | 0.99× |
| Yorkshire and the Humber | 1,192,931 | 1.12× |
| South West | 896,900 | 0.82× |
| Scotland | 835,578 | 0.7× |
| East Midlands | 763,886 | 0.82× |
| West Midlands | 731,526 | 1.28× |
| Wales | 585,928 | 0.77× |
| North West | 566,224 | 0.4× |
| North East | 511,317 | 0.99× |
| Northern Ireland | 295,206 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Buckingham Palace | 47.27× | Travel & Leisure |
| Mail Online | 6.61× | News |
| Princess Beatrice of York | 15.17× | Politics & Society |
| Argo (2012 film) | 1.87× | Movies & TV |
| Kingswood | 17.71× | Music & Radio |
| Prince Harry | 6.51× | Politics & Society |
| Meghan Markle | 5.86× | Fashion & Accessoires |
| The Gilded Age | 4.03× | Movies & TV |
| Princess Eugenie of York | 7.09× | Politics & Society |
| Daily Express | 2.09× | News |
| Waterstones | 2.6× | Literature |
| Historic site | 9.97× | Arts & Culture |
| British Royal Family | 6.18× | Politics & Society |
| Monarchy of the United Kingdom | 4.84× | Politics & Society |
| London | 1.5× | Travel & Leisure |
| The Crown (TV series) | 4.63× | Movies & TV |
| American Student Dental Association | 1.72× | Business & Career |
| Catherine, Duchess of Cambridge | 4.48× | Politics & Society |
| Downton Abbey | 4.23× | Movies & TV |
| Strictly Come Dancing | 2.49× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Community Orientation | OPEN | 1.39 |
| Luxury Orientation | PREMIUM | 1.34 |
| Design Affinity | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
| Price Sensitivity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 65.5% |
| United States | 10.2% |
| Germany | 4.7% |
See Buckingham Palace audiences in other countries
More Concert venue audiences in United Kingdom
- Argos (97,939,869)
- Morrison (65,615,818)
- Odeon (9,477,539)
- hmv (9,218,655)
- Crystal Palace (8,632,187)
Frequently asked questions
How many fans does Buckingham Palace have in United Kingdom?
Buckingham Palace has an estimated audience of 13,287,153 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Buckingham Palace fans?
57.8% of Buckingham Palace fans are female, 42.2% are male, with an average age of 44.2 years.
Which brands do Buckingham Palace fans like most?
Buckingham Palace fans show strongest brand affinity for Buckingham Palace (47.27×), Mail Online (6.61×), and Princess Beatrice of York (15.17×) over the country average.
Where do Buckingham Palace fans live in United Kingdom?
Buckingham Palace fans in United Kingdom are most concentrated in England (reach 9,965,365), South East (reach 2,818,100), and East of England (reach 1,205,852). These three regions account for the largest share of the active audience.
What other brands do Buckingham Palace fans also like?
Beyond Buckingham Palace itself, the audience over-indexes on Mail Online (6.61×), Princess Beatrice of York (15.17×), Argo (2012 film) (1.87×), and Kingswood (17.71×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Buckingham Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.