A data profile of the people who buy, follow and care about Buckingham Palace in United Kingdom — modelled from more than twelve digital signal sources. Buckingham Palace has an estimated audience of 23,411,826 people in United Kingdom.
The average Buckingham Palace fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Buckingham Palace, Mail Online, Princess Beatrice of York, with strongest over-indexing on Buckingham Palace (47.27× the country average).
Demographically, the Buckingham Palace audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Buckingham Palace fan in United Kingdom is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Buckingham Palace.
The key figures that characterise the Buckingham Palace profile in United Kingdom.
57.6% are female, 42.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.2 |
| Estimated audience size | 23,411,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Buckingham Palace audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 73.6% |
| United States | 5.8% |
| Italy | 5.1% |
Where the Buckingham Palace audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~10M | 1.81× | |
| 02 | South East | ~3M | 1.58× | |
| 03 | West Midlands | ~700K | 1.28× | |
| 04 | Yorkshire and the Humber | ~1M | 1.12× | |
| 05 | East of England | ~1M | 0.99× | |
| 06 | North East | ~500K | 0.99× | |
| 07 | South West | ~900K | 0.82× | |
| 08 | East Midlands | ~800K | 0.82× | |
| 09 | Wales | ~600K | 0.78× | |
| 10 | Northern Ireland | ~300K | 0.73× | |
| 11 | Scotland | ~800K | 0.70× | |
| 12 | North West | ~600K | 0.41× |
The strongest cross-interests of the Buckingham Palace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buckingham Palace | Travel & Leisure | 47.27× | ||
| 02 | Kingswood | Music & Radio | 17.71× | ||
| 03 | Princess Beatrice of York | Politics & Society | 15.17× | ||
| 04 | Historic site | Arts & Culture | 9.97× | ||
| 05 | Princess Eugenie of York | Politics & Society | 7.09× | ||
| 06 | Mail Online | News | 6.61× | ||
| 07 | Prince Harry | Politics & Society | 6.51× | ||
| 08 | British Royal Family | Politics & Society | 6.18× | ||
| 09 | Meghan Markle | Fashion & Accessoires | 5.86× | ||
| 10 | Monarchy of the United Kingdom | Politics & Society | 4.84× | ||
| 11 | The Crown (TV series) | Movies & TV | 4.63× | ||
| 12 | Catherine, Duchess of Cambridge | Politics & Society | 4.48× | ||
| 13 | Melania Trump | Politics & Society | 4.16× | ||
| 14 | The Gilded Age | Movies & TV | 4.03× | ||
| 15 | Dick Van Dyke | Movies & TV | 3.97× | ||
| 16 | Waterstones | Literature | 2.60× | ||
| 17 | Strictly Come Dancing | Sports | 2.49× | ||
| 18 | Daily Express | News | 2.09× | ||
| 19 | American Student Dental Association | Business & Career | 1.72× | ||
| 20 | London | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Indulgence | JOY | 1.24× | |
| Travelling | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Pet Ownership | JOY | 0.96× | |
| Creativity | OPEN | 0.97× |
Buckingham Palace has an estimated audience of 23,411,826 people in United Kingdom, concentrated in England and South East.
57.6% of Buckingham Palace fans are female, 42.4% are male, with an average age of 44.2 years.
Buckingham Palace fans show strongest brand affinity for Buckingham Palace (47.27×), Mail Online (6.61×), and Princess Beatrice of York (15.17×) over the country average.
Buckingham Palace fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~3M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Buckingham Palace itself, the audience over-indexes on Mail Online (6.61×), Princess Beatrice of York (15.17×), Kingswood (17.71×), and Dick Van Dyke (3.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Buckingham Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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