A data profile of the people who buy, follow and care about Buckingham Palace in Germany — modelled from more than twelve digital signal sources. Buckingham Palace has an estimated audience of 1,530,301 people in Germany.
The average Buckingham Palace fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Buckingham Palace, Lena Headey, The Crown (TV series), with strongest over-indexing on Buckingham Palace (1071.43× the country average).
Demographically, the Buckingham Palace audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Buckingham Palace fan in Germany is balanced, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Buckingham Palace.
The key figures that characterise the Buckingham Palace profile in Germany.
52.3% are female, 47.7% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 37.4 |
| Estimated audience size | 1,530,301 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Buckingham Palace audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 73.6% |
| United States | 5.8% |
| Italy | 5.1% |
Where the Buckingham Palace audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.13× | |
| 02 | Sachsen | ~50K | 1.07× | |
| 03 | Rheinland-Pfalz | ~50K | 1.04× | |
| 04 | Brandenburg | ~30K | 1.03× | |
| 05 | Baden-Württemberg | ~100K | 1.02× | |
| 06 | Thüringen | ~30K | 1.02× | |
| 07 | Bayern | ~200K | 1.01× | |
| 08 | Schleswig-Holstein | ~40K | 1.01× | |
| 09 | Niedersachsen | ~90K | 1.00× | |
| 10 | Bremen | ~8K | 1.00× | |
| 11 | Hessen | ~70K | 0.99× | |
| 12 | Hamburg | ~20K | 0.98× | |
| 13 | Saarland | ~10K | 0.98× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.93× | |
| 15 | Berlin | ~40K | 0.90× | |
| 16 | Sachsen-Anhalt | ~20K | 0.90× |
The strongest cross-interests of the Buckingham Palace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buckingham Palace | Travel & Leisure | 1071.43× | ||
| 02 | Lena Headey | Movies & TV | 97.17× | ||
| 03 | The Crown (TV series) | Movies & TV | 91.91× | ||
| 04 | Captain America's shield | Literature | 85.29× | ||
| 05 | British Royal Family | Politics & Society | 74.28× | ||
| 06 | Caroline von Hannover | Politics & Society | 46.00× | ||
| 07 | Catherine, Duchess of Cambridge | Politics & Society | 37.54× | ||
| 08 | House of Windsor | Politics & Society | 37.17× | ||
| 09 | Meghan Markle | Fashion & Accessoires | 34.74× | ||
| 10 | Monarchy of the United Kingdom | Politics & Society | 32.99× | ||
| 11 | Tower of London | Travel & Leisure | 32.62× | ||
| 12 | Elizabeth II | Politics & Society | 32.28× | ||
| 13 | Ernst August von Hannover | Politics & Society | 31.54× | ||
| 14 | Prince Harry | Politics & Society | 28.77× | ||
| 15 | Pedro Pascal | Movies & TV | 25.51× | ||
| 16 | The Gilded Age | Movies & TV | 22.54× | ||
| 17 | Downton Abbey | Movies & TV | 22.54× | ||
| 18 | Chevy Chase | Movies & TV | 20.00× | ||
| 19 | Bridgerton | Movies & TV | 8.75× | ||
| 20 | Harry Potter | Movies & TV | 2.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.28× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| DIY Mentality | THRILL | 0.94× | |
| Creativity | OPEN | 0.95× |
Buckingham Palace has an estimated audience of 1,530,301 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.3% of Buckingham Palace fans are female, 47.7% are male, with an average age of 37.4 years.
Buckingham Palace fans show strongest brand affinity for Buckingham Palace (1071.43×), Lena Headey (97.17×), and The Crown (TV series) (91.91×) over the country average.
Buckingham Palace fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Buckingham Palace itself, the audience over-indexes on Lena Headey (97.17×), The Crown (TV series) (91.91×), Catherine, Duchess of Cambridge (37.54×), and Meghan Markle (34.74×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Buckingham Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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