Rascasse Audience Intelligence

British Royal Family Audience in Germany

A data profile of the people who buy, follow and care about British Royal Family in Germany — modelled from more than twelve digital signal sources. British Royal Family has an estimated audience of 225,679 people in Germany.

#7061among Topic in Germany#1075in Politics & Society

The average British Royal Family fan in Germany is 29.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Skarsgård, Gangs of New York, Catherine, Duchess of Cambridge, with strongest over-indexing on Alexander Skarsgård (242.69× the country average).

Demographically, the British Royal Family audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical British Royal Family fan in Germany is more female, around 29.9 years old, with strong Family Orientation tendencies and a notable affinity for Alexander Skarsgård.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Royal Family profile in Germany.

Audience size
226K
in Germany
Gender
64.8%♀
35.2% male
Age
29.9
average years
Country rank
#21045
Topic in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Royal Family fans

64.8% are female, 35.2% are male, average age 29.9.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for British Royal Family audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age29.9
Estimated audience size225,679
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the British Royal Family audience in Germany
Age bracketShare%
16-1951%
20-2916%
30-3914%
40-4912%
50+7%
Fig. 04

Worldwide distribution

1.7%

of the worldwide British Royal Family audience comes from Germany.

Worldwide audience distribution share by country for British Royal Family
CountryShare
United States44.2%
United Kingdom14.5%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Royal Family audience in Germany is strongest.

Fig. 05

Top regions by affinity

British Royal Family fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~7K1.22×
02Mecklenburg-Vorpommern~5K1.18×
03Niedersachsen~20K1.14×
04Brandenburg~8K1.11×
05Schleswig-Holstein~9K1.10×
06Rheinland-Pfalz~10K1.05×
07Saarland~3K1.05×
08Nordrhein-Westfalen~50K1.03×
09Sachsen~10K1.03×
10Thüringen~6K1.03×
11Bayern~30K0.92×
12Baden-Württemberg~30K0.90×
13Hamburg~4K0.84×
14Bremen~2K0.84×
15Hessen~10K0.79×
16Berlin~8K0.79×
Fig. 06

Affinity by region

Affinity by region — British Royal Family, Germany
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Royal Family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Royal Family audience
#·InterestCategoryAffinity×
01Alexander SkarsgårdMovies & TV242.69×
02Gangs of New YorkMovies & TV219.12×
03Buckingham PalaceTravel & Leisure74.28×
04Diana, Princess of WalesPolitics & Society73.50×
05Whoopi GoldbergMovies & TV65.82×
06Charles, Prince of WalesPolitics & Society62.51×
07Royal familyPolitics & Society53.45×
08Catherine, Duchess of CambridgePolitics & Society44.97×
09Monarchy of the United KingdomPolitics & Society40.35×
10Mission: ImpossibleMovies & TV21.45×
11Band of BrothersMovies & TV20.00×
12Willem DafoeMovies & TV20.00×
13Fargo (film)Movies & TV20.00×
14A Quiet PlaceMovies & TV20.00×
15Meghan MarkleFashion & Accessoires18.56×
16HingeInternet & Social Media17.72×
17SmallvilleMovies & TV16.84×
18Ethan HawkeMovies & TV13.23×
19Downton AbbeyMovies & TV10.69×
20NostalgiaHome & Garden9.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Royal Family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Royal Family audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.74×
Quality AwarenessPREMIUM1.69×
TravellingTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Royal Family audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
IndividualismJOY0.70×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Royal Family have in Germany?

British Royal Family has an estimated audience of 225,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of British Royal Family fans?

64.8% of British Royal Family fans are female, 35.2% are male, with an average age of 29.9 years.

03

Which brands do British Royal Family fans like most?

British Royal Family fans show strongest brand affinity for Alexander Skarsgård (242.69×), Gangs of New York (219.12×), and Catherine, Duchess of Cambridge (44.97×) over the country average.

04

Where do British Royal Family fans live in Germany?

British Royal Family fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do British Royal Family fans also like?

Beyond British Royal Family itself, the audience over-indexes on Gangs of New York (219.12×), Catherine, Duchess of Cambridge (44.97×), Diana, Princess of Wales (73.5×), and Whoopi Goldberg (65.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See British Royal Family audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for British Royal Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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