Rascasse Audience Intelligence

British Royal Family Audience in United States

A data profile of the people who buy, follow and care about British Royal Family in United States — modelled from more than twelve digital signal sources. British Royal Family has an estimated audience of 5,825,339 people in United States.

#3411among Topic in United States#364in Politics & Society

The average British Royal Family fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Redford, Prince Harry, Buckingham Palace, with strongest over-indexing on Robert Redford (8.57× the country average).

Demographically, the British Royal Family audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical British Royal Family fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Robert Redford.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Royal Family profile in United States.

Audience size
5.8M
in United States
Gender
84.0%♀
16.0% male
Age
41.9
average years
Country rank
#5841
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Royal Family fans

84.0% are female, 16.0% are male, average age 41.9.

Fig. 02

Gender split

84.0%
Female
16.0%
Male
Demographic split for British Royal Family audience in United States
MetricValue
Female84.0%
Male16.0%
Average age41.9
Estimated audience size5,825,339
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the British Royal Family audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3916%
40-4920%
50+30%
Fig. 04

Worldwide distribution

44.2%

of the worldwide British Royal Family audience comes from United States.

Worldwide audience distribution share by country for British Royal Family
CountryShare
United States44.2%
United Kingdom14.5%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Royal Family audience in United States is strongest.

Fig. 05

Top regions by affinity

British Royal Family fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K1.96×
02Arkansas~60K1.28×
03Michigan~200K1.24×
04New Hampshire~30K1.24×
05Idaho~40K1.22×
06West Virginia~30K1.22×
07Kansas~50K1.17×
08Montana~20K1.16×
09Maine~20K1.13×
10Oregon~70K1.10×
11Iowa~50K1.10×
12Ohio~200K1.07×
13Missouri~100K1.07×
14Alabama~90K1.07×
15North Carolina~200K1.06×
16Indiana~100K1.06×
17Wisconsin~90K1.06×
18South Carolina~90K1.06×
19New Mexico~30K1.05×
20Tennessee~100K1.02×
21Pennsylvania~200K1.00×
22Connecticut~60K0.99×
23Delaware~20K0.98×
24Louisiana~70K0.97×
25Rhode Island~20K0.97×
26Minnesota~80K0.96×
27Utah~50K0.96×
28Florida~400K0.95×
29Arizona~100K0.95×
30South Dakota~10K0.95×
31Washington~100K0.94×
32Kentucky~70K0.94×
33Mississippi~40K0.94×
34Nebraska~30K0.94×
35Virginia~100K0.93×
36Massachusetts~100K0.91×
37Hawaii~20K0.91×
38Alaska~10K0.91×
39Vermont~9K0.91×
40Colorado~80K0.90×
41North Dakota~10K0.90×
42Georgia~200K0.87×
43Illinois~200K0.84×
44Maryland~80K0.84×
45New York~300K0.79×
46New Jersey~100K0.78×
47Nevada~40K0.78×
48Texas~400K0.76×
49California~400K0.70×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — British Royal Family, United States
0.70×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Royal Family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Royal Family audience
#·InterestCategoryAffinity×
01Buckingham PalaceTravel & Leisure19.15×
02Prince HarryPolitics & Society15.45×
03Monarchy of the United KingdomPolitics & Society13.33×
04Royal familyPolitics & Society8.99×
05Robert RedfordMovies & TV8.57×
06Tom HanksMovies & TV7.39×
07Downton AbbeyMovies & TV6.46×
08Sacramento KingsSports5.91×
09The Big Bang TheoryMovies & TV4.16×
10NostalgiaHome & Garden3.80×
11RetirementBusiness & Career3.46×
12Denver NuggetsSports3.24×
13CBS NewsMovies & TV3.14×
14GeneticsKids & Family2.70×
15Nonprofit organizationPolitics & Society2.26×
16American AirlinesTravel & Leisure2.19×
17Health careBusiness & Career1.88×
18RecipesFood & Beverages1.77×
19Donald TrumpPolitics & Society1.71×
20XInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Royal Family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Royal Family audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.98×
TraditionCONSERVATISM1.74×
Career OrientationPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Royal Family audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Early Adopter MentalityPOWER0.89×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Royal Family have in United States?

British Royal Family has an estimated audience of 5,825,339 people in United States, concentrated in California and Texas.

02

What is the gender split and age of British Royal Family fans?

84.0% of British Royal Family fans are female, 16.0% are male, with an average age of 41.9 years.

03

Which brands do British Royal Family fans like most?

British Royal Family fans show strongest brand affinity for Robert Redford (8.57×), Prince Harry (15.45×), and Buckingham Palace (19.15×) over the country average.

04

Where do British Royal Family fans live in United States?

British Royal Family fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do British Royal Family fans also like?

Beyond British Royal Family itself, the audience over-indexes on Prince Harry (15.45×), Buckingham Palace (19.15×), Monarchy of the United Kingdom (13.33×), and Royal family (8.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See British Royal Family audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for British Royal Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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