Rascasse Audience Intelligence

Buckingham Palace Audience in United States

A data profile of the people who buy, follow and care about Buckingham Palace in United States — modelled from more than twelve digital signal sources. Buckingham Palace has an estimated audience of 2,794,565 people in United States.

#27among POI in United States#817among POI in United States#879in Travel & Leisure

The average Buckingham Palace fan in United States is 49.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Maisie Williams, Westworld (TV series), Harry Potter and the Goblet of Fire, with strongest over-indexing on Maisie Williams (70× the country average).

Demographically, the Buckingham Palace audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buckingham Palace fan in United States is more female, around 49.7 years old, with strong Design Affinity tendencies and a notable affinity for Maisie Williams.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buckingham Palace profile in United States.

Audience size
2.8M
in United States
Gender
80.9%♀
19.1% male
Age
49.7
average years
Country rank
#10893
POI in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buckingham Palace fans

80.9% are female, 19.1% are male, average age 49.7.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Buckingham Palace audience in United States
MetricValue
Female80.9%
Male19.1%
Average age49.7
Estimated audience size2,794,565
Fig. 03

Age distribution

Ø 49.7
average years
Age distribution of the Buckingham Palace audience in United States
Age bracketShare%
16-195%
20-298%
30-3913%
40-4923%
50+51%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Buckingham Palace audience comes from United States.

Worldwide audience distribution share by country for Buckingham Palace
CountryShare
United States27.9%
United Kingdom22.7%
Spain5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buckingham Palace audience in United States is strongest.

Fig. 05

Top regions by affinity

Buckingham Palace fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.48×
02Massachusetts~70K1.28×
03New Jersey~90K1.20×
04Virginia~80K1.19×
05Utah~30K1.19×
06New Hampshire~10K1.19×
07Washington~70K1.17×
08Florida~200K1.15×
09New York~200K1.13×
10Connecticut~30K1.13×
11Delaware~8K1.10×
12Georgia~90K1.09×
13California~300K1.08×
14Illinois~100K1.08×
15North Carolina~90K1.07×
16Maine~10K1.07×
17Colorado~50K1.06×
18Maryland~50K1.05×
19Missouri~50K1.05×
20Idaho~10K1.05×
21Tennessee~60K1.04×
22Oregon~30K1.04×
23Rhode Island~9K1.03×
24Texas~200K1.02×
25Pennsylvania~100K1.02×
26Minnesota~40K1.02×
27South Carolina~40K1.00×
28Vermont~5K1.00×
29Kansas~20K0.99×
30Arizona~60K0.97×
31Kentucky~30K0.96×
32Ohio~80K0.95×
33Hawaii~10K0.95×
34Oklahoma~30K0.93×
35Arkansas~20K0.92×
36Montana~7K0.92×
37Indiana~50K0.91×
38Michigan~70K0.90×
39Wisconsin~40K0.90×
40Alabama~30K0.90×
41South Dakota~6K0.89×
42Iowa~20K0.87×
43Nebraska~10K0.85×
44Alaska~5K0.85×
45Nevada~20K0.84×
46Louisiana~30K0.82×
47Mississippi~20K0.79×
48West Virginia~10K0.79×
49North Dakota~5K0.79×
50New Mexico~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Buckingham Palace, United States
0.78×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buckingham Palace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buckingham Palace audience
#·InterestCategoryAffinity×
01The Simpsons MovieMovies & TV109.62×
02Star Wars: Clone Wars (2003 TV series)Movies & TV81.59×
03Harry Potter and the Goblet of FireMovies & TV79.15×
04Sansa StarkMovies & TV74.48×
05Maisie WilliamsMovies & TV70.00×
06Jar Jar BinksMovies & TV69.78×
07Westworld (TV series)Movies & TV58.46×
08Arya StarkMovies & TV53.99×
09Jon SnowMovies & TV52.88×
10NarcosMovies & TV52.31×
11Michael GambonMovies & TV50.00×
12Harry Potter and the Order of the Phoenix (film)Movies & TV44.78×
13Star Wars video gamesGames43.85×
14Star Wars GalaxiesGames43.77×
15Ralph FiennesMovies & TV39.69×
16Maggie SmithMovies & TV34.97×
17Peter DinklageMovies & TV30.63×
18Better Call SaulMovies & TV26.74×
19Meghan MarkleFashion & Accessoires18.34×
20The Gilded AgeMovies & TV11.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buckingham Palace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buckingham Palace audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.50×
SpiritualityBALANCE1.37×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buckingham Palace audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Early Adopter MentalityPOWER0.76×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buckingham Palace have in United States?

Buckingham Palace has an estimated audience of 2,794,565 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buckingham Palace fans?

80.9% of Buckingham Palace fans are female, 19.1% are male, with an average age of 49.7 years.

03

Which brands do Buckingham Palace fans like most?

Buckingham Palace fans show strongest brand affinity for Maisie Williams (70×), Westworld (TV series) (58.46×), and Harry Potter and the Goblet of Fire (79.15×) over the country average.

04

Where do Buckingham Palace fans live in United States?

Buckingham Palace fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Buckingham Palace fans also like?

Beyond Buckingham Palace itself, the audience over-indexes on Westworld (TV series) (58.46×), Harry Potter and the Goblet of Fire (79.15×), Jon Snow (52.88×), and Jar Jar Binks (69.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buckingham Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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