Buckingham Palace Audience in United States

Buckingham Palace logo

Buckingham Palace has an estimated audience of 2,794,565 people in United States. 80.9% are female, 19.1% are male, average age 49.7. Top regions: California, Texas, Florida. Top brand affinities: Maisie Williams, Westworld (TV series), Ralph Fiennes, Jon Snow, Jar Jar Binks.

The average Buckingham Palace fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Maisie Williams, Westworld (TV series), Ralph Fiennes, with strongest over-indexing on Maisie Williams (70× the country average). Demographically, the Buckingham Palace audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Buckingham Palace fans

Demographic split for Buckingham Palace audience in United States
MetricValue
Female80.9%
Male19.1%
Average age49.7
Estimated audience size2,794,565

Audience persona

The typical Buckingham Palace fan in United States is more female, around 49.7 years old, with strong Community Orientation tendencies and a notable affinity for Maisie Williams.

Top regions in United States

Top regions ranked by reach for Buckingham Palace in United States
RegionReachAffinity
California358,1041.17×
Texas265,9881.11×
Florida228,8611.21×
New York188,6021.21×
Illinois106,3901.14×
Georgia98,3051.14×
Pennsylvania95,3381.01×
North Carolina92,0141.09×
Ohio85,4310.99×
New Jersey85,2491.2×
Virginia81,2031.19×
Massachusetts70,1181.27×
Michigan67,9940.93×
Washington67,8981.21×
Tennessee57,3621.02×
Arizona54,9230.96×
Maryland50,8851.06×
Colorado50,1881.14×
Indiana48,5530.95×
Missouri43,6630.97×
South Carolina40,5780.97×
Minnesota40,3471.01×
Wisconsin37,3140.89×
Alabama35,7250.92×
Oregon33,2051.04×
Kentucky32,2940.92×
Connecticut31,2081.11×
Utah30,4131.22×
Oklahoma29,7070.96×
Louisiana29,5930.82×
Nevada24,8250.92×
Kansas21,3110.97×
Arkansas20,7900.9×
Iowa19,0690.83×
Mississippi18,3090.8×
Washington, District of Columbia14,6771.75×
Idaho14,3511.02×
New Hampshire12,1651.1×
Nebraska10,9640.78×
New Mexico10,6250.76×
Hawaii10,2870.86×
Maine9,4720.95×
West Virginia9,3590.72×
Rhode Island9,1391.03×
Delaware8,2021.06×
Montana6,2040.8×
South Dakota4,8780.76×
Vermont4,5430.93×
Alaska4,4950.75×
North Dakota4,1630.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buckingham Palace audience
BrandAffinityCategory
Maisie Williams70×Movies & TV
Westworld (TV series)58.46×Movies & TV
Ralph Fiennes39.69×Movies & TV
Jon Snow52.88×Movies & TV
Jar Jar Binks69.78×Movies & TV
Star Wars: Clone Wars (2003 TV series)81.59×Movies & TV
Sansa Stark74.48×Movies & TV
Harry Potter and the Goblet of Fire79.15×Movies & TV
The Gilded Age11.46×Movies & TV
Star Wars video games43.85×Games
Arya Stark53.99×Movies & TV
Star Wars Galaxies43.77×Games
The Simpsons Movie109.62×Movies & TV
Narcos52.31×Movies & TV
Peter Dinklage30.63×Movies & TV
Better Call Saul26.74×Movies & TV
Meghan Markle18.34×Fashion & Accessoires
Maggie Smith34.97×Movies & TV
Michael Gambon50×Movies & TV
Andor21.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buckingham Palace audience
TraitClusterScore
Community OrientationOPEN1.43
TraditionCONSERVATISM1.34
PatriotismCONSERVATISM1.29
SpiritualityBALANCE1.28
TravellingTHRILL1.28
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Buckingham Palace
CountryShare
United States27.9%
United Kingdom22.7%
Spain5.6%

See Buckingham Palace audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Buckingham Palace have in United States?

Buckingham Palace has an estimated audience of 2,794,565 people in United States, concentrated in California and Texas.

What is the gender split and age of Buckingham Palace fans?

80.9% of Buckingham Palace fans are female, 19.1% are male, with an average age of 49.7 years.

Which brands do Buckingham Palace fans like most?

Buckingham Palace fans show strongest brand affinity for Maisie Williams (70×), Westworld (TV series) (58.46×), and Ralph Fiennes (39.69×) over the country average.

Where do Buckingham Palace fans live in United States?

Buckingham Palace fans in United States are most concentrated in California (reach 358,104), Texas (reach 265,988), and Florida (reach 228,861). These three regions account for the largest share of the active audience.

What other brands do Buckingham Palace fans also like?

Beyond Buckingham Palace itself, the audience over-indexes on Westworld (TV series) (58.46×), Ralph Fiennes (39.69×), Jon Snow (52.88×), and Jar Jar Binks (69.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buckingham Palace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.