Sansa Stark Audience in United States

Sansa Stark has an estimated audience of 1,002,437 people in United States. 56.5% are female, 43.5% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Disneyland Paris, Buckingham Palace, Downton Abbey, Lego Star Wars, 24 (TV series).

The average Sansa Stark fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Disneyland Paris, Buckingham Palace, Downton Abbey, with strongest over-indexing on Disneyland Paris (32.21× the country average). Demographically, the Sansa Stark audience skews more female with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Sansa Stark fans

Demographic split for Sansa Stark audience in United States
MetricValue
Female56.5%
Male43.5%
Average age35.3
Estimated audience size1,002,437

Audience persona

The typical Sansa Stark fan in United States is more female, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Disneyland Paris.

Top regions in United States

Top regions ranked by reach for Sansa Stark in United States
RegionReachAffinity
California113,5011.03×
Texas96,3451.12×
Florida66,9920.99×
New York58,2431.04×
Illinois33,5221×
Georgia32,5121.05×
Pennsylvania31,9700.95×
North Carolina31,7451.05×
Ohio30,8811×
Michigan26,3501.01×
Virginia26,1421.07×
New Jersey24,4840.96×
Washington22,8761.14×
Tennessee20,6501.03×
Massachusetts20,4731.04×
Arizona19,6870.96×
Indiana18,2611×
Missouri17,1771.06×
Colorado16,6951.06×
Maryland16,6470.97×
Minnesota14,5451.01×
Alabama14,1631.01×
Wisconsin14,0950.93×
Kentucky14,0271.12×
South Carolina13,6410.9×
Louisiana12,6240.98×
Oregon12,5831.1×
Oklahoma12,3721.11×
Utah10,3091.15×
Connecticut9,6230.96×
Nevada9,3500.96×
Arkansas8,8041.07×
Kansas8,3021.05×
Iowa7,9570.96×
Mississippi7,2860.88×
Idaho5,4281.08×
West Virginia4,7781.02×
Nebraska4,6730.93×
Hawaii4,4121.02×
New Mexico4,0970.81×
New Hampshire3,8230.97×
Maine3,4980.97×
Washington, District of Columbia3,0241×
Rhode Island2,9540.93×
Montana2,9011.04×
Alaska2,4181.13×
Delaware2,1670.78×
North Dakota2,0691×
South Dakota1,8890.82×
Vermont1,5600.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sansa Stark audience
BrandAffinityCategory
Disneyland Paris32.21×Travel & Leisure
Buckingham Palace47.68×Travel & Leisure
Downton Abbey24×Movies & TV
Lego Star Wars45.92×Kids & Family
24 (TV series)36.52×Movies & TV
captain america27.07×Movies & TV
House of Cards (U.S. TV series)27.2×Movies & TV
Fantastic Beasts and Where to Find Them34.67×Pets & Animals
International education16.18×Business & Career
Collectible card game8.27×Games
Anime and manga fandom5.54×Literature
Die Hard17.44×Movies & TV
Kia Sportage18.28×Cars & Mobility
Game of Thrones4.78×Movies & TV
Portrait painting10.47×Arts & Culture
Pretty Little Liars (TV series)10.95×Movies & TV
Owen Wilson9.79×Movies & TV
Drudge Report5.13×Sports
Action role-playing game5.84×Games
Rick and Morty4.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sansa Stark audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.29
Community OrientationOPEN1.94
Pet OwnershipJOY1.63
Risk AppetiteTHRILL1.4
TraditionCONSERVATISM1.31
Social Media UsageJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Sansa Stark
CountryShare
United States36.1%
Italy7.6%
Japan5.7%

See Sansa Stark audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sansa Stark have in United States?

Sansa Stark has an estimated audience of 1,002,437 people in United States, concentrated in California and Texas.

What is the gender split and age of Sansa Stark fans?

56.5% of Sansa Stark fans are female, 43.5% are male, with an average age of 35.3 years.

Which brands do Sansa Stark fans like most?

Sansa Stark fans show strongest brand affinity for Disneyland Paris (32.21×), Buckingham Palace (47.68×), and Downton Abbey (24×) over the country average.

Where do Sansa Stark fans live in United States?

Sansa Stark fans in United States are most concentrated in California (reach 113,501), Texas (reach 96,345), and Florida (reach 66,992). These three regions account for the largest share of the active audience.

What other brands do Sansa Stark fans also like?

Beyond Sansa Stark itself, the audience over-indexes on Buckingham Palace (47.68×), Downton Abbey (24×), Lego Star Wars (45.92×), and 24 (TV series) (36.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sansa Stark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.