Rascasse Audience Intelligence

Sansa Stark Audience in United States

A data profile of the people who buy, follow and care about Sansa Stark in United States — modelled from more than twelve digital signal sources. Sansa Stark has an estimated audience of 1,004,227 people in United States.

#129among Fictional Character in United States#4294in Movies & TV

The average Sansa Stark fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buckingham Palace, 24 (TV series), Downton Abbey, with strongest over-indexing on Buckingham Palace (74.48× the country average).

Demographically, the Sansa Stark audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sansa Stark fan in United States is more female, around 35.3 years old, with strong Community Orientation tendencies and a notable affinity for Buckingham Palace.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sansa Stark profile in United States.

Audience size
1M
in United States
Gender
56.5%♀
43.5% male
Age
35.3
average years
Country rank
#23606
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sansa Stark fans

56.5% are female, 43.5% are male, average age 35.3.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Sansa Stark audience in United States
MetricValue
Female56.5%
Male43.5%
Average age35.3
Estimated audience size1,004,227
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Sansa Stark audience in United States
Age bracketShare%
16-1924%
20-2926%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Sansa Stark audience comes from United States.

Worldwide audience distribution share by country for Sansa Stark
CountryShare
United States35.9%
Italy7.5%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sansa Stark audience in United States is strongest.

Fig. 05

Top regions by affinity

Sansa Stark fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.15×
02Washington~20K1.14×
03Kentucky~10K1.12×
04Utah~10K1.10×
05Idaho~6K1.10×
06West Virginia~5K1.09×
07Montana~3K1.09×
08Oregon~10K1.08×
09Oklahoma~10K1.08×
10Arkansas~9K1.08×
11Massachusetts~20K1.07×
12Virginia~30K1.05×
13New Hampshire~4K1.05×
14Colorado~20K1.04×
15Maine~4K1.03×
16Texas~90K1.02×
17North Carolina~30K1.02×
18Missouri~20K1.02×
19Kansas~8K1.02×
20North Dakota~2K1.02×
21New York~60K1.01×
22Tennessee~20K1.01×
23Minnesota~10K1.01×
24Georgia~30K1.00×
25Hawaii~4K1.00×
26Vermont~2K1.00×
27Washington, District of Columbia~3K0.99×
28Ohio~30K0.98×
29Connecticut~10K0.98×
30Iowa~8K0.98×
31Rhode Island~3K0.98×
32California~100K0.97×
33Michigan~30K0.97×
34Indiana~20K0.97×
35Alabama~10K0.97×
36Maryland~20K0.95×
37Nebraska~5K0.95×
38Florida~60K0.94×
39Pennsylvania~30K0.94×
40New Jersey~20K0.94×
41Arizona~20K0.94×
42Louisiana~10K0.94×
43Illinois~30K0.93×
44Wisconsin~10K0.93×
45Mississippi~8K0.93×
46Nevada~9K0.92×
47South Carolina~10K0.89×
48South Dakota~2K0.89×
49Delaware~2K0.88×
50New Mexico~4K0.87×
Fig. 06

Affinity by region

Affinity by region — Sansa Stark, United States
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sansa Stark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sansa Stark audience
#·InterestCategoryAffinity×
01Buckingham PalaceTravel & Leisure74.48×
02Fantastic Beasts and Where to Find ThemPets & Animals57.28×
0324 (TV series)Movies & TV53.07×
04House of Cards (U.S. TV series)Movies & TV44.01×
05Downton AbbeyMovies & TV35.55×
06International educationBusiness & Career34.78×
07Disneyland ParisTravel & Leisure28.28×
08Die HardMovies & TV27.27×
09Sherlock (TV series)Movies & TV19.07×
10captain americaMovies & TV17.96×
11Pretty Little Liars (TV series)Movies & TV13.50×
12Scarface (1983 film)Movies & TV11.79×
13Breaking BadMovies & TV11.32×
14Portrait paintingArts & Culture9.48×
15Graphic novelLiterature8.71×
16Game of ThronesMovies & TV8.02×
17Watercolor paintingArts & Culture5.90×
18DancehallsMusic & Radio5.48×
19Drudge ReportSports5.46×
20SupermanMovies & TV2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sansa Stark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sansa Stark audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.80×
Pet OwnershipJOY1.94×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sansa Stark audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.72×
Career OrientationPOWER0.82×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sansa Stark have in United States?

Sansa Stark has an estimated audience of 1,004,227 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sansa Stark fans?

56.5% of Sansa Stark fans are female, 43.5% are male, with an average age of 35.3 years.

03

Which brands do Sansa Stark fans like most?

Sansa Stark fans show strongest brand affinity for Buckingham Palace (74.48×), 24 (TV series) (53.07×), and Downton Abbey (35.55×) over the country average.

04

Where do Sansa Stark fans live in United States?

Sansa Stark fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sansa Stark fans also like?

Beyond Sansa Stark itself, the audience over-indexes on 24 (TV series) (53.07×), Downton Abbey (35.55×), Disneyland Paris (28.28×), and International education (34.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sansa Stark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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