Rascasse Audience Intelligence

Downton Abbey Audience in United States

A data profile of the people who buy, follow and care about Downton Abbey in United States — modelled from more than twelve digital signal sources. Downton Abbey has an estimated audience of 6,131,470 people in United States.

#75among TV series in United States#149among Movie / TV Show / Series in United States#511in Movies & TV

The average Downton Abbey fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Gilded Age, Bridgerton, Westworld (TV series), with strongest over-indexing on The Gilded Age (43.3× the country average).

Demographically, the Downton Abbey audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Downton Abbey fan in United States is more female, around 44.9 years old, with strong Creativity tendencies and a notable affinity for The Gilded Age.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Downton Abbey profile in United States.

Audience size
6.1M
in United States
Gender
79.1%♀
20.9% male
Age
44.9
average years
Country rank
#5626
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Downton Abbey viewers

79.1% are female, 20.9% are male, average age 44.9.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for Downton Abbey audience in United States
MetricValue
Female79.1%
Male20.9%
Average age44.9
Estimated audience size6,131,470
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Downton Abbey audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4922%
50+36%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Downton Abbey audience comes from United States.

Worldwide audience distribution share by country for Downton Abbey
CountryShare
United States27.5%
United Kingdom12.3%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Downton Abbey audience in United States is strongest.

Fig. 05

Top regions by affinity

Downton Abbey fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K1.30×
02Idaho~40K1.23×
03New Hampshire~30K1.21×
04Utah~70K1.19×
05Vermont~10K1.19×
06Oregon~80K1.16×
07Washington~100K1.14×
08Missouri~100K1.12×
09Montana~20K1.12×
10Virginia~200K1.10×
11Tennessee~100K1.10×
12Massachusetts~100K1.08×
13Delaware~20K1.08×
14Kentucky~80K1.07×
15Rhode Island~20K1.05×
16North Carolina~200K1.04×
17Minnesota~90K1.04×
18Oklahoma~70K1.04×
19Connecticut~70K1.04×
20South Carolina~100K1.03×
21Michigan~200K1.02×
22Arkansas~50K1.02×
23Kansas~50K1.02×
24Indiana~100K1.01×
25Colorado~100K1.01×
26Alabama~90K1.00×
27Iowa~50K1.00×
28Alaska~10K1.00×
29Pennsylvania~200K0.99×
30Wisconsin~90K0.99×
31Ohio~200K0.97×
32Maryland~100K0.94×
33New Mexico~30K0.94×
34Illinois~200K0.93×
35Arizona~100K0.93×
36West Virginia~30K0.93×
37Washington, District of Columbia~20K0.93×
38Georgia~200K0.92×
39Nebraska~30K0.91×
40Florida~400K0.90×
41New York~300K0.90×
42Texas~500K0.89×
43Louisiana~70K0.89×
44Mississippi~50K0.89×
45California~600K0.88×
46South Dakota~10K0.88×
47New Jersey~100K0.86×
48North Dakota~10K0.86×
49Hawaii~20K0.72×
50Nevada~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Downton Abbey, United States
0.69×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Downton Abbey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Downton Abbey audience
#·InterestCategoryAffinity×
01The Gilded AgeMovies & TV43.30×
02Harry Potter and the Goblet of FireMovies & TV41.30×
03Westworld (TV series)Movies & TV38.46×
04Sansa StarkMovies & TV35.55×
05Star Wars: Clone Wars (2003 TV series)Movies & TV34.97×
06Maisie WilliamsMovies & TV33.33×
07Jar Jar BinksMovies & TV29.52×
08Michael GambonMovies & TV28.85×
09Arya StarkMovies & TV27.00×
10Jon SnowMovies & TV26.44×
11BridgertonMovies & TV26.04×
12Harry Potter and the Order of the Phoenix (film)Movies & TV25.84×
13The Crown (TV series)Movies & TV24.75×
14Ralph FiennesMovies & TV22.90×
15Maggie SmithMovies & TV22.48×
16Pride & Prejudice (2005 film)Movies & TV20.83×
17Rosamund PikeMovies & TV16.38×
18Better Call SaulMovies & TV14.77×
19True DetectiveMovies & TV10.00×
20Stranger ThingsMovies & TV5.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Downton Abbey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Downton Abbey audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.47×
Community OrientationOPEN1.44×
Design AffinityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Downton Abbey audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
PatriotismCONSERVATISM0.70×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Downton Abbey have in United States?

Downton Abbey has an estimated audience of 6,131,470 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Downton Abbey viewers?

79.1% of Downton Abbey fans are female, 20.9% are male, with an average age of 44.9 years.

03

Which brands do Downton Abbey fans like most?

Downton Abbey fans show strongest brand affinity for The Gilded Age (43.3×), Bridgerton (26.04×), and Westworld (TV series) (38.46×) over the country average.

04

Where do Downton Abbey fans live in United States?

Downton Abbey fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Downton Abbey fans also like?

Beyond Downton Abbey itself, the audience over-indexes on Bridgerton (26.04×), Westworld (TV series) (38.46×), Maisie Williams (33.33×), and Harry Potter and the Goblet of Fire (41.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Downton Abbey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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