Downton Abbey Audience in United States

Downton Abbey logo

Downton Abbey has an estimated audience of 6,272,627 people in United States. 79.1% are female, 20.9% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: The Gilded Age, Bridgerton, Westworld (TV series), Maisie Williams, Ralph Fiennes.

The average Downton Abbey fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Gilded Age, Bridgerton, Westworld (TV series), with strongest over-indexing on The Gilded Age (43.3× the country average). Demographically, the Downton Abbey audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Downton Abbey fans

Demographic split for Downton Abbey audience in United States
MetricValue
Female79.1%
Male20.9%
Average age44.9
Estimated audience size6,272,627

Audience persona

The typical Downton Abbey fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for The Gilded Age.

Top regions in United States

Top regions ranked by reach for Downton Abbey in United States
RegionReachAffinity
California612,5570.89×
Texas488,3470.91×
Florida371,2410.87×
New York323,0670.92×
Pennsylvania215,9331.02×
Illinois202,5320.97×
North Carolina198,3201.05×
Ohio191,9910.99×
Georgia178,1410.92×
Virginia172,5121.13×
Michigan166,8331.02×
Washington154,6601.23×
Tennessee138,2501.1×
New Jersey137,2760.86×
Massachusetts137,2701.11×
Indiana120,5621.05×
Arizona118,9790.93×
Missouri118,6861.17×
Maryland99,1870.92×
Colorado98,1090.99×
South Carolina95,9291.02×
Minnesota95,3131.06×
Wisconsin94,5981×
Alabama90,0911.03×
Oregon85,2131.19×
Kentucky84,9921.08×
Oklahoma73,0531.05×
Louisiana69,8360.86×
Utah69,0731.23×
Connecticut65,0261.03×
Arkansas53,8531.04×
Iowa49,3090.95×
Kansas48,9570.99×
Mississippi44,5840.86×
Nevada41,7590.69×
Idaho39,5051.26×
Maine28,8821.29×
New Hampshire28,7311.16×
New Mexico28,3760.9×
Nebraska26,8750.85×
West Virginia26,1520.9×
Rhode Island20,8071.04×
Delaware19,4771.13×
Hawaii19,4620.72×
Montana19,0051.09×
Washington, District of Columbia18,0220.96×
Alaska13,1030.98×
Vermont12,8431.17×
South Dakota11,2050.77×
North Dakota10,3470.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Downton Abbey audience
BrandAffinityCategory
The Gilded Age43.3×Movies & TV
Bridgerton26.04×Movies & TV
Westworld (TV series)38.46×Movies & TV
Maisie Williams33.33×Movies & TV
Ralph Fiennes22.9×Movies & TV
True Detective10×Movies & TV
The Crown (TV series)24.75×Movies & TV
Pride & Prejudice (2005 film)20.83×Movies & TV
Jon Snow26.44×Movies & TV
Harry Potter and the Goblet of Fire41.3×Movies & TV
Maggie Smith22.48×Movies & TV
Sansa Stark35.55×Movies & TV
Rosamund Pike16.38×Movies & TV
Jar Jar Binks29.52×Movies & TV
Star Wars: Clone Wars (2003 TV series)34.97×Movies & TV
Stranger Things5.49×Movies & TV
Arya Stark27×Movies & TV
Michael Gambon28.85×Movies & TV
Hugh Grant19.14×Movies & TV
Better Call Saul14.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Downton Abbey audience
TraitClusterScore
Community OrientationOPEN1.47
CreativityOPEN1.36
Design AffinityPREMIUM1.32
TraditionCONSERVATISM1.25
TravellingTHRILL1.23
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Downton Abbey
CountryShare
United States27.9%
United Kingdom12.7%
Germany9.6%

See Downton Abbey audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Downton Abbey have in United States?

Downton Abbey has an estimated audience of 6,272,627 people in United States, concentrated in California and Texas.

What is the gender split and age of Downton Abbey fans?

79.1% of Downton Abbey fans are female, 20.9% are male, with an average age of 44.9 years.

Which brands do Downton Abbey fans like most?

Downton Abbey fans show strongest brand affinity for The Gilded Age (43.3×), Bridgerton (26.04×), and Westworld (TV series) (38.46×) over the country average.

Where do Downton Abbey fans live in United States?

Downton Abbey fans in United States are most concentrated in California (reach 612,557), Texas (reach 488,347), and Florida (reach 371,241). These three regions account for the largest share of the active audience.

What other brands do Downton Abbey fans also like?

Beyond Downton Abbey itself, the audience over-indexes on Bridgerton (26.04×), Westworld (TV series) (38.46×), Maisie Williams (33.33×), and Ralph Fiennes (22.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Downton Abbey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.