Downton Abbey Audience in Germany
Downton Abbey has an estimated audience of 2,145,025 people in Germany. 72.1% are female, 27.9% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: The Gilded Age, Bridgerton, Jeremy Allen White, Alison Brie, Dan Stevens.
The average Downton Abbey fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include The Gilded Age, Bridgerton, Jeremy Allen White, with strongest over-indexing on The Gilded Age (236.71× the country average). Demographically, the Downton Abbey audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Tradition, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Downton Abbey fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 40.5 |
| Estimated audience size | 2,145,025 |
Audience persona
The typical Downton Abbey fan in Germany is more female, around 40.5 years old, with strong Tradition tendencies and a notable affinity for The Gilded Age.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 533,438 | 1.14× |
| Bayern | 310,064 | 0.9× |
| Niedersachsen | 251,849 | 1.21× |
| Baden-Württemberg | 242,405 | 0.83× |
| Hessen | 146,935 | 0.9× |
| Rheinland-Pfalz | 110,417 | 1.03× |
| Sachsen | 101,430 | 0.96× |
| Berlin | 97,676 | 1.02× |
| Schleswig-Holstein | 97,076 | 1.26× |
| Brandenburg | 64,976 | 0.98× |
| Sachsen-Anhalt | 56,940 | 1.02× |
| Thüringen | 48,227 | 0.88× |
| Hamburg | 46,796 | 0.97× |
| Mecklenburg-Vorpommern | 42,406 | 1.04× |
| Saarland | 22,777 | 0.86× |
| Bremen | 18,504 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Gilded Age | 236.71× | Movies & TV |
| Bridgerton | 81.59× | Movies & TV |
| Jeremy Allen White | 114.49× | Movies & TV |
| Alison Brie | 138.73× | Movies & TV |
| Dan Stevens | 132.04× | Movies & TV |
| Gillian Anderson | 34× | Movies & TV |
| Twilight (series) | 28.34× | Movies & TV |
| Midsomer Murders | 28.93× | Movies & TV |
| Sam Heughan | 22.63× | Movies & TV |
| Harry Potter | 4.09× | Movies & TV |
| Poldark | 65.17× | Movies & TV |
| Lena Headey | 22.91× | Movies & TV |
| Agatha Christie | 24.46× | Literature |
| True Detective | 8.74× | Movies & TV |
| Las Chicas del Cable | 65.75× | Movies & TV |
| Death in Paradise (TV series) | 15.37× | Movies & TV |
| Gala | 4.33× | News |
| Sophie Marceau | 18.77× | Movies & TV |
| Steffi Graf | 13.82× | Sports |
| The Crown (TV series) | 18.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.59 |
| Creativity | OPEN | 1.42 |
| Sustainability | BALANCE | 1.36 |
| Design Affinity | PREMIUM | 1.36 |
| Urban Lifestyle | OPEN | 1.32 |
| Community Orientation | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 12.7% |
| Germany | 9.6% |
See Downton Abbey audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Downton Abbey have in Germany?
Downton Abbey has an estimated audience of 2,145,025 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Downton Abbey fans?
72.1% of Downton Abbey fans are female, 27.9% are male, with an average age of 40.5 years.
Which brands do Downton Abbey fans like most?
Downton Abbey fans show strongest brand affinity for The Gilded Age (236.71×), Bridgerton (81.59×), and Jeremy Allen White (114.49×) over the country average.
Where do Downton Abbey fans live in Germany?
Downton Abbey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 533,438), Bayern (reach 310,064), and Niedersachsen (reach 251,849). These three regions account for the largest share of the active audience.
What other brands do Downton Abbey fans also like?
Beyond Downton Abbey itself, the audience over-indexes on Bridgerton (81.59×), Jeremy Allen White (114.49×), Alison Brie (138.73×), and Dan Stevens (132.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Downton Abbey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.