Rascasse Audience Intelligence

Downton Abbey Audience in Germany

A data profile of the people who buy, follow and care about Downton Abbey in Germany — modelled from more than twelve digital signal sources. Downton Abbey has an estimated audience of 2,174,756 people in Germany.

#41among TV series in Germany#72among Movie / TV Show / Series in Germany#245in Movies & TV

The average Downton Abbey fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include The Gilded Age, Bridgerton, Alison Brie, with strongest over-indexing on The Gilded Age (236.71× the country average).

Demographically, the Downton Abbey audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Downton Abbey fan in Germany is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for The Gilded Age.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Downton Abbey profile in Germany.

Audience size
2.2M
in Germany
Gender
72.1%♀
27.9% male
Age
40.5
average years
Country rank
#3065
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Downton Abbey viewers

72.1% are female, 27.9% are male, average age 40.5.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Downton Abbey audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age40.5
Estimated audience size2,174,756
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Downton Abbey audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Downton Abbey audience comes from Germany.

Worldwide audience distribution share by country for Downton Abbey
CountryShare
United States27.5%
United Kingdom12.3%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Downton Abbey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Downton Abbey fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K1.24×
02Niedersachsen~200K1.20×
03Mecklenburg-Vorpommern~50K1.12×
04Sachsen-Anhalt~60K1.10×
05Nordrhein-Westfalen~500K1.08×
06Brandenburg~70K1.04×
07Bremen~20K1.01×
08Rheinland-Pfalz~100K1.00×
09Sachsen~100K0.96×
10Berlin~90K0.95×
11Hamburg~50K0.95×
12Thüringen~50K0.94×
13Saarland~20K0.91×
14Bayern~300K0.87×
15Hessen~100K0.87×
16Baden-Württemberg~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Downton Abbey, Germany
0.79×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Downton Abbey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Downton Abbey audience
#·InterestCategoryAffinity×
01The Gilded AgeMovies & TV236.71×
02Alison BrieMovies & TV138.73×
03Dan StevensMovies & TV132.04×
04Jeremy Allen WhiteMovies & TV114.49×
05BridgertonMovies & TV81.59×
06Las Chicas del CableMovies & TV65.75×
07PoldarkMovies & TV65.17×
08Gillian AndersonMovies & TV34.00×
09Midsomer MurdersMovies & TV28.93×
10Twilight (series)Movies & TV28.34×
11Agatha ChristieLiterature24.46×
12Lena HeadeyMovies & TV22.91×
13Sam HeughanMovies & TV22.63×
14Caitriona BalfeFashion & Accessoires18.96×
15Sophie MarceauMovies & TV18.77×
16Death in Paradise (TV series)Movies & TV15.37×
17Meryl StreepMovies & TV13.80×
18True DetectiveMovies & TV8.74×
19Collien Ulmen-FernandesMovies & TV6.02×
20Harry PotterMovies & TV4.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Downton Abbey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Downton Abbey audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.85×
Design AffinityPREMIUM1.85×
TraditionCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Downton Abbey audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.48×
Risk AppetiteTHRILL0.69×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Downton Abbey have in Germany?

Downton Abbey has an estimated audience of 2,174,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Downton Abbey viewers?

72.1% of Downton Abbey fans are female, 27.9% are male, with an average age of 40.5 years.

03

Which brands do Downton Abbey fans like most?

Downton Abbey fans show strongest brand affinity for The Gilded Age (236.71×), Bridgerton (81.59×), and Alison Brie (138.73×) over the country average.

04

Where do Downton Abbey fans live in Germany?

Downton Abbey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Downton Abbey fans also like?

Beyond Downton Abbey itself, the audience over-indexes on Bridgerton (81.59×), Alison Brie (138.73×), Jeremy Allen White (114.49×), and Dan Stevens (132.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Downton Abbey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Downton Abbey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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