A data profile of the people who buy, follow and care about Twilight (series) in Germany — modelled from more than twelve digital signal sources. Twilight (series) has an estimated audience of 1,217,547 people in Germany.
The average Twilight (series) fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Legacies, Divergent (novel), Twilight (2008 film), with strongest over-indexing on Legacies (96.2× the country average).
Demographically, the Twilight (series) audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Tradition, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Twilight (series) fan in Germany is more female, around 32.9 years old, with strong Tradition tendencies and a notable affinity for Legacies.
The key figures that characterise the Twilight (series) profile in Germany.
62.1% are female, 37.9% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 32.9 |
| Estimated audience size | 1,217,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Twilight (series) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 6.5% |
| Mexico | 5.8% |
Where the Twilight (series) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~30K | 1.08× | |
| 02 | Niedersachsen | ~100K | 1.07× | |
| 03 | Sachsen-Anhalt | ~30K | 1.07× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.06× | |
| 05 | Sachsen | ~50K | 1.04× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.04× | |
| 07 | Schleswig-Holstein | ~40K | 1.03× | |
| 08 | Brandenburg | ~30K | 1.03× | |
| 09 | Rheinland-Pfalz | ~50K | 1.00× | |
| 10 | Bayern | ~200K | 0.96× | |
| 11 | Bremen | ~9K | 0.96× | |
| 12 | Baden-Württemberg | ~100K | 0.95× | |
| 13 | Berlin | ~40K | 0.95× | |
| 14 | Hessen | ~70K | 0.93× | |
| 15 | Hamburg | ~20K | 0.92× | |
| 16 | Saarland | ~10K | 0.92× |
The strongest cross-interests of the Twilight (series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Divergent (novel) | Literature | 103.96× | ||
| 02 | Divergent series | Movies & TV | 99.73× | ||
| 03 | Legacies | Movies & TV | 96.20× | ||
| 04 | Jamie McGuire | Literature | 57.75× | ||
| 05 | Sherlock Holmes | Literature | 41.74× | ||
| 06 | New Moon (novel) | Movies & TV | 41.60× | ||
| 07 | Twilight (2008 film) | Movies & TV | 33.70× | ||
| 08 | Taylor Lautner | Movies & TV | 33.65× | ||
| 09 | Robert Pattinson | Movies & TV | 21.52× | ||
| 10 | Charmed | Movies & TV | 21.48× | ||
| 11 | The Gilded Age | Movies & TV | 20.59× | ||
| 12 | Downton Abbey | Movies & TV | 20.59× | ||
| 13 | Michael Sheen | Movies & TV | 19.22× | ||
| 14 | Urban fantasy | Literature | 17.32× | ||
| 15 | Dakota Fanning | Movies & TV | 16.91× | ||
| 16 | Dark fantasy | Literature | 14.13× | ||
| 17 | Bridgerton | Movies & TV | 9.19× | ||
| 18 | Alexandra Daddario | Movies & TV | 8.88× | ||
| 19 | The Vampire Diaries | Movies & TV | 8.60× | ||
| 20 | Harry Potter | Movies & TV | 3.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Pet Ownership | JOY | 1.52× | |
| Spirituality | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Sports Activity | POWER | 0.79× |
Twilight (series) has an estimated audience of 1,217,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
62.1% of Twilight (series) fans are female, 37.9% are male, with an average age of 32.9 years.
Twilight (series) fans show strongest brand affinity for Legacies (96.2×), Divergent (novel) (103.96×), and Twilight (2008 film) (33.7×) over the country average.
Twilight (series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Twilight (series) itself, the audience over-indexes on Divergent (novel) (103.96×), Twilight (2008 film) (33.7×), The Gilded Age (20.59×), and Downton Abbey (20.59×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Twilight (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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