New Moon (novel) Audience in Germany
New Moon (novel) has an estimated audience of 105,547 people in Germany. 70.1% are female, 29.9% are male, average age 27.2. Top regions: Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities: Twilight (series), The Vampire Diaries, Stephenie Meyer, Dirty Dancing, Harry Potter.
The average New Moon (novel) fan in Germany is 27.2 years old, more female, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities include Twilight (series), The Vampire Diaries, Stephenie Meyer, with strongest over-indexing on Twilight (series) (54.6× the country average). Demographically, the New Moon (novel) audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy
Demographics of New Moon (novel) fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 27.2 |
| Estimated audience size | 105,547 |
Audience persona
The typical New Moon (novel) fan in Germany is more female, around 27.2 years old, with strong Pet Ownership tendencies and a notable affinity for Twilight (series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 69,844 | 9.28× |
| Berlin | 32,696 | 3.01× |
| Nordrhein-Westfalen | 24,720 | 0.47× |
| Bayern | 20,410 | 0.52× |
| Baden-Württemberg | 16,186 | 0.49× |
| Hessen | 11,618 | 0.63× |
| Niedersachsen | 9,690 | 0.41× |
| Rheinland-Pfalz | 6,382 | 0.52× |
| Sachsen | 6,043 | 0.51× |
| Schleswig-Holstein | 3,806 | 0.44× |
| Sachsen-Anhalt | 3,275 | 0.52× |
| Hamburg | 3,141 | 0.57× |
| Thüringen | 2,453 | 0.4× |
| Mecklenburg-Vorpommern | 1,987 | 0.43× |
| Saarland | 1,278 | 0.43× |
| Bremen | 1,099 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twilight (series) | 54.6× | Movies & TV |
| The Vampire Diaries | 13.82× | Movies & TV |
| Stephenie Meyer | 41.32× | Literature |
| Dirty Dancing | 10.16× | Movies & TV |
| Harry Potter | 1.92× | Movies & TV |
| The Big Bang Theory | 3.69× | Movies & TV |
| Hard Rock Cafe | 9.27× | Food & Beverages |
| Desperate Housewives | 6.48× | Movies & TV |
| Criminal Minds | 6.66× | Movies & TV |
| Deichmann | 1.99× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.44× | Movies & TV |
| Spiegel Online | 1.56× | News |
| Singer-songwriter | 2.57× | Music & Radio |
| Jennifer Lawrence | 4.53× | Movies & TV |
| Hamburger SV | 2.35× | Sports |
| Lingerie | 2.36× | Fashion & Accessoires |
| Rossmann | 1.7× | Shopping |
| Romance novels | 2.87× | Literature |
| Leggings | 2.88× | Fashion & Accessoires |
| Let's Dance (German TV series) | 2.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Extroversion | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Early Adopter Mentality | POWER | 1.26 |
| Design Affinity | PREMIUM | 1.24 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.8% |
| United Kingdom | 7.2% |
| Germany | 5.9% |
See New Moon (novel) audiences in other countries
More Science Fiction & Fantasy audiences in Germany
- Jurassic World (2,609,975)
- Wonder Woman (2,596,356)
- How to Train Your Dragon (film) (2,196,559)
- Star Trek (1,435,371)
- Star Wars (1,362,623)
Frequently asked questions
How many fans does New Moon (novel) have in Germany?
New Moon (novel) has an estimated audience of 105,547 people in Germany, concentrated in Brandenburg and Berlin.
What is the gender split and age of New Moon (novel) fans?
70.1% of New Moon (novel) fans are female, 29.9% are male, with an average age of 27.2 years.
Which brands do New Moon (novel) fans like most?
New Moon (novel) fans show strongest brand affinity for Twilight (series) (54.6×), The Vampire Diaries (13.82×), and Stephenie Meyer (41.32×) over the country average.
Where do New Moon (novel) fans live in Germany?
New Moon (novel) fans in Germany are most concentrated in Brandenburg (reach 69,844), Berlin (reach 32,696), and Nordrhein-Westfalen (reach 24,720). These three regions account for the largest share of the active audience.
What other brands do New Moon (novel) fans also like?
Beyond New Moon (novel) itself, the audience over-indexes on The Vampire Diaries (13.82×), Stephenie Meyer (41.32×), Dirty Dancing (10.16×), and Harry Potter (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Moon (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.