The Vampire Diaries Audience in Germany
The Vampire Diaries has an estimated audience of 1,202,338 people in Germany. 71.7% are female, 28.3% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gossip Girl, Nina Dobrev, Desperate Housewives, Pretty Little Liars (TV series), Ian Somerhalder.
The average The Vampire Diaries fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gossip Girl, Nina Dobrev, Desperate Housewives, with strongest over-indexing on Gossip Girl (32.96× the country average). Demographically, the The Vampire Diaries audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Tradition, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Vampire Diaries fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 29.6 |
| Estimated audience size | 1,202,338 |
Audience persona
The typical The Vampire Diaries fan in Germany is more female, around 29.6 years old, with strong Tradition tendencies and a notable affinity for Gossip Girl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 443,182 | 1.11× |
| Bayern | 266,917 | 0.91× |
| Baden-Württemberg | 241,651 | 0.97× |
| Niedersachsen | 185,952 | 1.05× |
| Hessen | 143,238 | 1.03× |
| Rheinland-Pfalz | 100,411 | 1.1× |
| Sachsen | 99,711 | 1.11× |
| Berlin | 68,395 | 0.84× |
| Schleswig-Holstein | 57,753 | 0.88× |
| Brandenburg | 56,789 | 1× |
| Thüringen | 53,270 | 1.14× |
| Sachsen-Anhalt | 48,961 | 1.03× |
| Mecklenburg-Vorpommern | 34,773 | 1× |
| Hamburg | 31,759 | 0.77× |
| Saarland | 26,527 | 1.18× |
| Bremen | 14,105 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gossip Girl | 32.96× | Movies & TV |
| Nina Dobrev | 28.8× | Movies & TV |
| Desperate Housewives | 20.84× | Movies & TV |
| Pretty Little Liars (TV series) | 21.25× | Movies & TV |
| Ian Somerhalder | 22.58× | Movies & TV |
| Paul Wesley | 28.42× | Movies & TV |
| Legacies | 23.81× | Movies & TV |
| The Vampire Diaries (novel series) | 25.28× | Literature |
| Harry Potter | 2.57× | Movies & TV |
| Divergent (novel) | 24.46× | Literature |
| Jensen Ackles | 12.07× | Movies & TV |
| Jennifer Lawrence | 7.62× | Movies & TV |
| Grey's Anatomy | 13.06× | Movies & TV |
| Dakota Johnson | 6.45× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.38× | Movies & TV |
| Joseph Morgan (actor) | 23.3× | Movies & TV |
| Helen Mirren | 8.1× | Movies & TV |
| Deichmann | 2.6× | Shopping |
| Millie Bobby Brown | 4.3× | Movies & TV |
| Damon Salvatore | 31.18× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.14 |
| Creativity | OPEN | 1.08 |
| Individualism | JOY | 1.03 |
| Sustainability | BALANCE | 1.02 |
| Urban Lifestyle | OPEN | 1.01 |
| Sports Activity | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Brazil | 8.4% |
| Italy | 8.3% |
See The Vampire Diaries audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Vampire Diaries have in Germany?
The Vampire Diaries has an estimated audience of 1,202,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Vampire Diaries fans?
71.7% of The Vampire Diaries fans are female, 28.3% are male, with an average age of 29.6 years.
Which brands do The Vampire Diaries fans like most?
The Vampire Diaries fans show strongest brand affinity for Gossip Girl (32.96×), Nina Dobrev (28.8×), and Desperate Housewives (20.84×) over the country average.
Where do The Vampire Diaries fans live in Germany?
The Vampire Diaries fans in Germany are most concentrated in Nordrhein-Westfalen (reach 443,182), Bayern (reach 266,917), and Baden-Württemberg (reach 241,651). These three regions account for the largest share of the active audience.
What other brands do The Vampire Diaries fans also like?
Beyond The Vampire Diaries itself, the audience over-indexes on Nina Dobrev (28.8×), Desperate Housewives (20.84×), Pretty Little Liars (TV series) (21.25×), and Ian Somerhalder (22.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Vampire Diaries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.