Rascasse Audience Intelligence

The Vampire Diaries Audience in Germany

A data profile of the people who buy, follow and care about The Vampire Diaries in Germany — modelled from more than twelve digital signal sources. The Vampire Diaries has an estimated audience of 1,834,809 people in Germany.

#51among TV series in Germany#92among Movie / TV Show / Series in Germany#322in Movies & TV

The average The Vampire Diaries fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gossip Girl, Nina Dobrev, Pretty Little Liars (TV series), with strongest over-indexing on Gossip Girl (32.96× the country average).

Demographically, the The Vampire Diaries audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Vampire Diaries fan in Germany is more female, around 29.6 years old, with strong Extroversion tendencies and a notable affinity for Gossip Girl.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Vampire Diaries profile in Germany.

Audience size
1.8M
in Germany
Gender
71.7%♀
28.3% male
Age
29.6
average years
Country rank
#3664
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Vampire Diaries viewers

71.7% are female, 28.3% are male, average age 29.6.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for The Vampire Diaries audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age29.6
Estimated audience size1,834,809
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the The Vampire Diaries audience in Germany
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4911%
50+5%
Fig. 04

Worldwide distribution

9.4%

of the worldwide The Vampire Diaries audience comes from Germany.

Worldwide audience distribution share by country for The Vampire Diaries
CountryShare
United States21.5%
Germany9.4%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Vampire Diaries audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Vampire Diaries fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.16×
02Thüringen~50K1.11×
03Nordrhein-Westfalen~400K1.09×
04Rheinland-Pfalz~100K1.08×
05Sachsen-Anhalt~50K1.07×
06Sachsen~90K1.06×
07Niedersachsen~200K1.05×
08Brandenburg~60K1.04×
09Mecklenburg-Vorpommern~30K1.00×
10Hessen~100K0.98×
11Baden-Württemberg~200K0.96×
12Bremen~20K0.96×
13Schleswig-Holstein~60K0.95×
14Bayern~300K0.91×
15Berlin~70K0.83×
16Hamburg~30K0.81×
Fig. 06

Affinity by region

Affinity by region — The Vampire Diaries, Germany
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Vampire Diaries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Vampire Diaries audience
#·InterestCategoryAffinity×
01Gossip GirlMovies & TV32.96×
02Nina DobrevMovies & TV28.80×
03Paul WesleyMovies & TV28.42×
04New GirlMovies & TV27.61×
05The Vampire Diaries (novel series)Literature25.28×
06Divergent (novel)Literature24.46×
07LegaciesMovies & TV23.81×
08Joseph Morgan (actor)Movies & TV23.30×
09Ian SomerhalderMovies & TV22.58×
10Pretty Little Liars (TV series)Movies & TV21.25×
11Desperate HousewivesMovies & TV20.84×
12Grey's AnatomyMovies & TV13.06×
13Jensen AcklesMovies & TV12.07×
14One Tree Hill (TV series)Movies & TV10.20×
15Helen MirrenMovies & TV8.10×
16Jennifer LawrenceMovies & TV7.62×
17Dakota JohnsonMovies & TV6.45×
18Gute Zeiten, schlechte ZeitenMovies & TV3.38×
19DeichmannShopping2.60×
20Harry PotterMovies & TV2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Vampire Diaries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Vampire Diaries audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
Pet OwnershipJOY1.18×
CreativityOPEN1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Vampire Diaries audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
Early Adopter MentalityPOWER0.54×
Luxury OrientationPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Vampire Diaries have in Germany?

The Vampire Diaries has an estimated audience of 1,834,809 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Vampire Diaries viewers?

71.7% of The Vampire Diaries fans are female, 28.3% are male, with an average age of 29.6 years.

03

Which brands do The Vampire Diaries fans like most?

The Vampire Diaries fans show strongest brand affinity for Gossip Girl (32.96×), Nina Dobrev (28.8×), and Pretty Little Liars (TV series) (21.25×) over the country average.

04

Where do The Vampire Diaries fans live in Germany?

The Vampire Diaries fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Vampire Diaries fans also like?

Beyond The Vampire Diaries itself, the audience over-indexes on Nina Dobrev (28.8×), Pretty Little Liars (TV series) (21.25×), Desperate Housewives (20.84×), and Ian Somerhalder (22.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See The Vampire Diaries audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Vampire Diaries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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