Rascasse Audience Intelligence

The Vampire Diaries Audience in United States

A data profile of the people who buy, follow and care about The Vampire Diaries in United States — modelled from more than twelve digital signal sources. The Vampire Diaries has an estimated audience of 4,182,432 people in United States.

#115among TV series in United States#271among Movie / TV Show / Series in United States#845in Movies & TV

The average The Vampire Diaries fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Vampire Diaries (novel series), Nina Dobrev, Paul Wesley, with strongest over-indexing on The Vampire Diaries (novel series) (31.7× the country average).

Demographically, the The Vampire Diaries audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Vampire Diaries fan in United States is more female, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for The Vampire Diaries (novel series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Vampire Diaries profile in United States.

Audience size
4.2M
in United States
Gender
73.3%♀
26.7% male
Age
31.7
average years
Country rank
#7750
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Vampire Diaries viewers

73.3% are female, 26.7% are male, average age 31.7.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for The Vampire Diaries audience in United States
MetricValue
Female73.3%
Male26.7%
Average age31.7
Estimated audience size4,182,432
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the The Vampire Diaries audience in United States
Age bracketShare%
16-1942%
20-2921%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

21.5%

of the worldwide The Vampire Diaries audience comes from United States.

Worldwide audience distribution share by country for The Vampire Diaries
CountryShare
United States21.5%
Germany9.4%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Vampire Diaries audience in United States is strongest.

Fig. 05

Top regions by affinity

The Vampire Diaries fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~90K1.49×
02Mississippi~50K1.44×
03Kentucky~80K1.42×
04Louisiana~70K1.32×
05Arkansas~50K1.31×
06West Virginia~20K1.26×
07Georgia~200K1.25×
08Oklahoma~60K1.24×
09Tennessee~100K1.22×
10Arizona~100K1.18×
11Texas~400K1.17×
12Missouri~80K1.13×
13Indiana~90K1.12×
14North Carolina~100K1.10×
15South Carolina~70K1.10×
16Florida~300K1.07×
17Ohio~100K1.04×
18Michigan~100K1.02×
19Utah~40K1.02×
20Kansas~30K1.01×
21New Mexico~20K0.99×
22Alaska~9K0.98×
23Pennsylvania~100K0.97×
24Idaho~20K0.97×
25Nevada~40K0.96×
26Nebraska~20K0.95×
27Iowa~30K0.94×
28California~400K0.93×
29Virginia~100K0.93×
30Maryland~70K0.93×
31South Dakota~9K0.91×
32Illinois~100K0.90×
33Rhode Island~10K0.90×
34New York~200K0.88×
35Connecticut~40K0.88×
36North Dakota~8K0.88×
37New Jersey~90K0.87×
38Washington~70K0.86×
39Oregon~40K0.86×
40Montana~10K0.86×
41Delaware~10K0.86×
42Wisconsin~50K0.85×
43New Hampshire~10K0.85×
44Massachusetts~70K0.84×
45Minnesota~50K0.84×
46Maine~10K0.84×
47Colorado~50K0.80×
48Vermont~6K0.76×
49Hawaii~10K0.72×
50Washington, District of Columbia~8K0.61×
Fig. 06

Affinity by region

Affinity by region — The Vampire Diaries, United States
0.61×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Vampire Diaries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Vampire Diaries audience
#·InterestCategoryAffinity×
01Paul WesleyMovies & TV37.37×
02Damon SalvatoreLiterature37.00×
03Joseph Morgan (actor)Movies & TV33.88×
04Daniel GilliesMovies & TV33.45×
05The Vampire Diaries (novel series)Literature31.70×
06A.N.T. FarmMovies & TV30.74×
07LegaciesMovies & TV25.35×
08Ian SomerhalderMovies & TV23.55×
09Sarah J. MaasLiterature22.15×
10Nina DobrevMovies & TV21.31×
11Love ActuallyMovies & TV19.50×
12True BloodMovies & TV14.21×
13Gossip GirlMovies & TV11.59×
14Get Out (film)Movies & TV11.28×
15Jensen AcklesMovies & TV9.96×
16Dylan O’BrienMovies & TV8.70×
17True DetectiveMovies & TV6.94×
18Dylan O'BrienMovies & TV6.78×
19Sabrina CarpenterMusic & Radio6.70×
20Harry PotterMovies & TV3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Vampire Diaries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Vampire Diaries audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
TraditionCONSERVATISM1.22×
CreativityOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Vampire Diaries audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Luxury OrientationPREMIUM0.60×
Early Adopter MentalityPOWER0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Vampire Diaries have in United States?

The Vampire Diaries has an estimated audience of 4,182,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Vampire Diaries viewers?

73.3% of The Vampire Diaries fans are female, 26.7% are male, with an average age of 31.7 years.

03

Which brands do The Vampire Diaries fans like most?

The Vampire Diaries fans show strongest brand affinity for The Vampire Diaries (novel series) (31.7×), Nina Dobrev (21.31×), and Paul Wesley (37.37×) over the country average.

04

Where do The Vampire Diaries fans live in United States?

The Vampire Diaries fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Vampire Diaries fans also like?

Beyond The Vampire Diaries itself, the audience over-indexes on Nina Dobrev (21.31×), Paul Wesley (37.37×), Ian Somerhalder (23.55×), and Legacies (25.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Vampire Diaries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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