The Vampire Diaries Audience in United States

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The Vampire Diaries has an estimated audience of 4,259,584 people in United States. 73.3% are female, 26.7% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: The Vampire Diaries (novel series), Paul Wesley, Nina Dobrev, Ian Somerhalder, Love Actually.

The average The Vampire Diaries fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Vampire Diaries (novel series), Paul Wesley, Nina Dobrev, with strongest over-indexing on The Vampire Diaries (novel series) (31.7× the country average). Demographically, the The Vampire Diaries audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Vampire Diaries fans

Demographic split for The Vampire Diaries audience in United States
MetricValue
Female73.3%
Male26.7%
Average age31.7
Estimated audience size4,259,584

Audience persona

The typical The Vampire Diaries fan in United States is more female, around 31.7 years old, with strong Tradition tendencies and a notable affinity for The Vampire Diaries (novel series).

Top regions in United States

Top regions ranked by reach for The Vampire Diaries in United States
RegionReachAffinity
California459,4510.98×
Texas453,5331.24×
Florida320,8781.11×
New York222,5850.94×
Georgia172,0271.31×
North Carolina145,6471.14×
Ohio142,4331.09×
Pennsylvania139,5760.97×
Illinois131,5050.93×
Michigan115,7611.04×
Tennessee106,9641.25×
Arizona103,4121.19×
Virginia99,0660.95×
New Jersey95,7330.88×
Indiana89,5721.15×
Alabama87,4451.47×
Missouri78,4991.14×
Kentucky76,7101.44×
Washington75,0920.88×
Louisiana72,2741.32×
South Carolina72,0421.12×
Massachusetts71,8810.86×
Maryland68,0930.93×
Oklahoma59,7041.26×
Colorado55,5820.83×
Wisconsin54,2950.85×
Minnesota51,6850.85×
Mississippi49,3521.41×
Arkansas45,3891.29×
Oregon42,4910.87×
Nevada39,8480.97×
Utah38,9231.02×
Connecticut38,0630.89×
Kansas34,1351.02×
Iowa32,4520.92×
West Virginia23,6171.19×
New Mexico20,4860.96×
Idaho20,1640.94×
Nebraska20,0730.94×
New Hampshire13,6690.81×
Hawaii12,8120.7×
Maine12,5230.82×
Rhode Island11,7120.86×
Montana9,8230.83×
Delaware9,5590.81×
South Dakota8,3160.84×
Alaska8,0990.89×
Washington, District of Columbia7,4820.58×
North Dakota7,0840.81×
Vermont5,3030.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Vampire Diaries audience
BrandAffinityCategory
The Vampire Diaries (novel series)31.7×Literature
Paul Wesley37.37×Movies & TV
Nina Dobrev21.31×Movies & TV
Ian Somerhalder23.55×Movies & TV
Love Actually19.5×Movies & TV
Legacies25.35×Movies & TV
Sabrina Carpenter6.7×Music & Radio
True Detective6.94×Movies & TV
Harry Potter3.45×Movies & TV
Joseph Morgan (actor)33.88×Movies & TV
Daniel Gillies33.45×Movies & TV
Sarah J. Maas22.15×Literature
Gossip Girl11.59×Movies & TV
Pride & Prejudice (2005 film)13.22×Movies & TV
A.N.T. Farm30.74×Movies & TV
Get Out (film)11.28×Movies & TV
True Blood14.21×Movies & TV
Damon Salvatore37×Literature
Paranormal romance10.91×Literature
Dylan O’Brien8.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Vampire Diaries audience
TraitClusterScore
TraditionCONSERVATISM1.99
ExtroversionTHRILL1.48
MindfulnessBALANCE1.19
LGBTQ+ IdentityOPEN1.17
Early Adopter MentalityPOWER1.16
Pet OwnershipJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for The Vampire Diaries
CountryShare
United States23.6%
Brazil8.4%
Italy8.3%

See The Vampire Diaries audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Vampire Diaries have in United States?

The Vampire Diaries has an estimated audience of 4,259,584 people in United States, concentrated in California and Texas.

What is the gender split and age of The Vampire Diaries fans?

73.3% of The Vampire Diaries fans are female, 26.7% are male, with an average age of 31.7 years.

Which brands do The Vampire Diaries fans like most?

The Vampire Diaries fans show strongest brand affinity for The Vampire Diaries (novel series) (31.7×), Paul Wesley (37.37×), and Nina Dobrev (21.31×) over the country average.

Where do The Vampire Diaries fans live in United States?

The Vampire Diaries fans in United States are most concentrated in California (reach 459,451), Texas (reach 453,533), and Florida (reach 320,878). These three regions account for the largest share of the active audience.

What other brands do The Vampire Diaries fans also like?

Beyond The Vampire Diaries itself, the audience over-indexes on Paul Wesley (37.37×), Nina Dobrev (21.31×), Ian Somerhalder (23.55×), and Love Actually (19.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Vampire Diaries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.