A data profile of the people who buy, follow and care about How to Train Your Dragon (film) in Germany — modelled from more than twelve digital signal sources. How to Train Your Dragon (film) has an estimated audience of 1,589,761 people in Germany.
The average How to Train Your Dragon (film) fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Despicable Me, Scooby-Doo, Kung Fu Panda, with strongest over-indexing on Despicable Me (51.34× the country average).
Demographically, the How to Train Your Dragon (film) audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical How to Train Your Dragon (film) fan in Germany is more female, around 32.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Despicable Me.
The key figures that characterise the How to Train Your Dragon (film) profile in Germany.
65.8% are female, 34.2% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 32.0 |
| Estimated audience size | 1,589,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide How to Train Your Dragon (film) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.1% |
| Germany | 6.2% |
| India | 5.3% |
Where the How to Train Your Dragon (film) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~80K | 1.14× | |
| 02 | Niedersachsen | ~200K | 1.11× | |
| 03 | Sachsen | ~100K | 1.11× | |
| 04 | Sachsen-Anhalt | ~60K | 1.11× | |
| 05 | Schleswig-Holstein | ~90K | 1.10× | |
| 06 | Mecklenburg-Vorpommern | ~50K | 1.10× | |
| 07 | Thüringen | ~60K | 1.06× | |
| 08 | Nordrhein-Westfalen | ~500K | 1.01× | |
| 09 | Rheinland-Pfalz | ~100K | 1.00× | |
| 10 | Baden-Württemberg | ~300K | 0.98× | |
| 11 | Bayern | ~300K | 0.97× | |
| 12 | Hessen | ~200K | 0.93× | |
| 13 | Berlin | ~90K | 0.91× | |
| 14 | Hamburg | ~40K | 0.90× | |
| 15 | Saarland | ~20K | 0.87× | |
| 16 | Bremen | ~20K | 0.84× |
The strongest cross-interests of the How to Train Your Dragon (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Despicable Me | Movies & TV | 51.34× | ||
| 02 | Kung Fu Panda | Movies & TV | 46.19× | ||
| 03 | Shrek | Movies & TV | 27.07× | ||
| 04 | Scooby-Doo | Movies & TV | 20.00× | ||
| 05 | Stitch! | Movies & TV | 20.00× | ||
| 06 | Gremlins | Movies & TV | 20.00× | ||
| 07 | Bob the Builder | Movies & TV | 20.00× | ||
| 08 | Ghostbusters (franchise) | Movies & TV | 20.00× | ||
| 09 | Monty Python's Life of Brian | Movies & TV | 20.00× | ||
| 10 | Revenge (TV series) | Movies & TV | 20.00× | ||
| 11 | The Grand Budapest Hotel | Movies & TV | 20.00× | ||
| 12 | Austin Powers (film series) | Movies & TV | 20.00× | ||
| 13 | Alvin and the Chipmunks | Music & Radio | 20.00× | ||
| 14 | Hotel Transylvania | Movies & TV | 20.00× | ||
| 15 | Megamind | Movies & TV | 20.00× | ||
| 16 | The Departed | Movies & TV | 20.00× | ||
| 17 | The Goonies | Movies & TV | 19.72× | ||
| 18 | Beetlejuice | Movies & TV | 14.70× | ||
| 19 | Jurassic World | Movies & TV | 14.69× | ||
| 20 | Walt Disney World | Travel & Leisure | 6.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Family Orientation | CONSERVATISM | 1.48× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.59× | |
| Design Affinity | PREMIUM | 0.62× | |
| Price Sensitivity | PREMIUM | 0.65× |
How to Train Your Dragon (film) has an estimated audience of 1,589,761 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
65.8% of How to Train Your Dragon (film) fans are female, 34.2% are male, with an average age of 32.0 years.
How to Train Your Dragon (film) fans show strongest brand affinity for Despicable Me (51.34×), Scooby-Doo (20×), and Kung Fu Panda (46.19×) over the country average.
How to Train Your Dragon (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond How to Train Your Dragon (film) itself, the audience over-indexes on Scooby-Doo (20×), Kung Fu Panda (46.19×), Beetlejuice (14.7×), and Stitch! (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for How to Train Your Dragon (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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