How to Train Your Dragon (film) Audience in Germany
How to Train Your Dragon (film) has an estimated audience of 760,709 people in Germany. 65.8% are female, 34.2% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Beetlejuice, Jotex, Stitch!, Jurassic World.
The average How to Train Your Dragon (film) fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Beetlejuice, Jotex, with strongest over-indexing on Scooby-Doo (20× the country average). Demographically, the How to Train Your Dragon (film) audience skews more female with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy
Demographics of How to Train Your Dragon (film) fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 32.0 |
| Estimated audience size | 760,709 |
Audience persona
The typical How to Train Your Dragon (film) fan in Germany is more female, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 502,062 | 1.04× |
| Bayern | 348,085 | 0.99× |
| Baden-Württemberg | 306,425 | 1.02× |
| Niedersachsen | 244,397 | 1.15× |
| Hessen | 156,274 | 0.93× |
| Sachsen | 119,712 | 1.11× |
| Rheinland-Pfalz | 108,409 | 0.99× |
| Berlin | 90,840 | 0.92× |
| Schleswig-Holstein | 86,962 | 1.1× |
| Brandenburg | 76,254 | 1.12× |
| Sachsen-Anhalt | 59,830 | 1.05× |
| Thüringen | 57,433 | 1.03× |
| Hamburg | 45,794 | 0.92× |
| Mecklenburg-Vorpommern | 43,987 | 1.05× |
| Saarland | 21,225 | 0.79× |
| Bremen | 15,907 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 20× | Movies & TV |
| Beetlejuice | 18.67× | Movies & TV |
| Jotex | 78.71× | Shopping |
| Stitch! | 19.13× | Movies & TV |
| Jurassic World | 12.38× | Movies & TV |
| Jodie Foster | 20× | Movies & TV |
| Despicable Me | 24.06× | Movies & TV |
| Bob the Builder | 20× | Movies & TV |
| Ghostbusters (franchise) | 20× | Movies & TV |
| Fireman Sam | 17.33× | Movies & TV |
| Shrek | 19.43× | Movies & TV |
| The Goonies | 20× | Movies & TV |
| Alvin and the Chipmunks | 20× | Music & Radio |
| Gremlins | 15.44× | Movies & TV |
| Revenge (TV series) | 20× | Movies & TV |
| Monty Python's Life of Brian | 20× | Movies & TV |
| Austin Powers (film series) | 20× | Movies & TV |
| Megamind | 20× | Movies & TV |
| Pocahontas (1995 film) | 16.88× | Movies & TV |
| Harry Potter | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.61 |
| Pet Ownership | JOY | 1.61 |
| Family Orientation | CONSERVATISM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| India | 8.3% |
| United Kingdom | 6.5% |
See How to Train Your Dragon (film) audiences in other countries
- How to Train Your Dragon (film) — United States
- How to Train Your Dragon (film) — United Kingdom
- How to Train Your Dragon (film) — France
- How to Train Your Dragon (film) — Italy
- How to Train Your Dragon (film) — Spain
- How to Train Your Dragon (film) — Brazil
- How to Train Your Dragon (film) — Japan
- How to Train Your Dragon (film) — South Korea
- How to Train Your Dragon (film) — India
More Science Fiction & Fantasy audiences in Germany
- Jurassic World (2,609,975)
- Wonder Woman (2,596,356)
- Star Trek (1,435,371)
- Star Wars (1,362,623)
- UFO (TV series) (1,304,490)
Frequently asked questions
How many fans does How to Train Your Dragon (film) have in Germany?
How to Train Your Dragon (film) has an estimated audience of 760,709 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of How to Train Your Dragon (film) fans?
65.8% of How to Train Your Dragon (film) fans are female, 34.2% are male, with an average age of 32.0 years.
Which brands do How to Train Your Dragon (film) fans like most?
How to Train Your Dragon (film) fans show strongest brand affinity for Scooby-Doo (20×), Beetlejuice (18.67×), and Jotex (78.71×) over the country average.
Where do How to Train Your Dragon (film) fans live in Germany?
How to Train Your Dragon (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 502,062), Bayern (reach 348,085), and Baden-Württemberg (reach 306,425). These three regions account for the largest share of the active audience.
What other brands do How to Train Your Dragon (film) fans also like?
Beyond How to Train Your Dragon (film) itself, the audience over-indexes on Beetlejuice (18.67×), Jotex (78.71×), Stitch! (19.13×), and Jurassic World (12.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for How to Train Your Dragon (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.