Despicable Me Audience in Germany
Despicable Me has an estimated audience of 336,186 people in Germany. 56.0% are female, 44.0% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ice Age (2002 film), Beetlejuice, Scary Movie, The Land Before Time, Monsters.
The average Despicable Me fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ice Age (2002 film), Beetlejuice, Scary Movie, with strongest over-indexing on Ice Age (2002 film) (192.4× the country average). Demographically, the Despicable Me audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Despicable Me fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 30.1 |
| Estimated audience size | 336,186 |
Audience persona
The typical Despicable Me fan in Germany is more female, around 30.1 years old, with strong Pet Ownership tendencies and a notable affinity for Ice Age (2002 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,182 | 1.05× |
| Bayern | 83,758 | 1× |
| Baden-Württemberg | 72,221 | 1.02× |
| Niedersachsen | 54,197 | 1.07× |
| Hessen | 36,866 | 0.93× |
| Sachsen | 30,286 | 1.18× |
| Berlin | 24,716 | 1.06× |
| Rheinland-Pfalz | 24,084 | 0.92× |
| Schleswig-Holstein | 20,443 | 1.09× |
| Brandenburg | 17,783 | 1.1× |
| Sachsen-Anhalt | 12,963 | 0.96× |
| Hamburg | 12,518 | 1.06× |
| Thüringen | 11,874 | 0.89× |
| Mecklenburg-Vorpommern | 9,844 | 0.99× |
| Saarland | 5,517 | 0.86× |
| Bremen | 3,754 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Age (2002 film) | 192.4× | Movies & TV |
| Beetlejuice | 63.54× | Movies & TV |
| Scary Movie | 134.94× | Movies & TV |
| The Land Before Time | 143.11× | Movies & TV |
| Monsters | 69.35× | Movies & TV |
| How to Train Your Dragon (film) | 51.34× | Movies & TV |
| Barbie | 21.31× | Movies & TV |
| Kung Fu Panda | 106.23× | Movies & TV |
| Monster House (film) | 161.7× | Movies & TV |
| Monty Python's Life of Brian | 88.63× | Movies & TV |
| Men in Black 3 | 159.21× | Movies & TV |
| Kung Fu Panda 2 | 190.91× | Movies & TV |
| ThunderCats | 175.82× | Movies & TV |
| Descendants (2015 film) | 114.06× | Movies & TV |
| Beethoven (film) | 60.54× | Movies & TV |
| Back to the Future | 48.66× | Movies & TV |
| How to Train Your Dragon 2 | 94.72× | Movies & TV |
| Madagascar: Escape 2 Africa | 139.28× | Movies & TV |
| Trading Places | 130.68× | Movies & TV |
| Superman | 15.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.64 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Family Orientation | CONSERVATISM | 1.27 |
| Tradition | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.25 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 6.7% |
| Italy | 5.3% |
See Despicable Me audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Despicable Me have in Germany?
Despicable Me has an estimated audience of 336,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Despicable Me fans?
56.0% of Despicable Me fans are female, 44.0% are male, with an average age of 30.1 years.
Which brands do Despicable Me fans like most?
Despicable Me fans show strongest brand affinity for Ice Age (2002 film) (192.4×), Beetlejuice (63.54×), and Scary Movie (134.94×) over the country average.
Where do Despicable Me fans live in Germany?
Despicable Me fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,182), Bayern (reach 83,758), and Baden-Württemberg (reach 72,221). These three regions account for the largest share of the active audience.
What other brands do Despicable Me fans also like?
Beyond Despicable Me itself, the audience over-indexes on Beetlejuice (63.54×), Scary Movie (134.94×), The Land Before Time (143.11×), and Monsters (69.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Despicable Me. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.